BLF November 2013

BLF November 2013

Volume 25: Saying More with Less – November 2013

Saying more with less.

As search engines get smarter, the Internet has the potential to become a cleaner, more informative and well-designed place. The need to produce textual content simply for content’s sake has been (mercifully) replaced with a move toward simplified, contextually relevant pages.

VIRTUAL IMPRESSION
Understanding Google’s Business Listing Services

The way Google organizes business listings has changed a lot in the past year, and the existence of two separate places within the Google universe for business listings has been a source of confusion.

MESSAGING
Looking Beyond Website Forms

Submissions to website forms are down, but firms are still seeing an overall increase in leads from their marketing efforts. Forms are becoming less important as users change their browsing habits.

PRODUCT SPOTLIGHT
A review of MyCase’s integration with QuickBooks

LAW + TECH
The predictive power of Google Now

HOW-TO
Use FAQs as a marketing tool

GET SOCIAL
Get a handle on social media damage control

SEO OBITER DICTA
Local directories find their power (for a price)

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Saying More with Less - November 2013

Bigger Law Firm: Saying More with Less – November 2013

As search engines get smarter, the Internet has the potential to become a cleaner, more informative and well-designed place. The need to produce textual content simply for content’s sake has been (mercifully) replaced with a move toward simplified, contextually relevant pages.VIRTUAL IMPRESSION…

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