Volume 25: Saying More with Less – November 2013
Saying more with less.
As search engines get smarter, the Internet has the potential to become a cleaner, more informative and well-designed place. The need to produce textual content simply for content’s sake has been (mercifully) replaced with a move toward simplified, contextually relevant pages.
Understanding Google’s Business Listing Services
The way Google organizes business listings has changed a lot in the past year, and the existence of two separate places within the Google universe for business listings has been a source of confusion.
Looking Beyond Website Forms
Submissions to website forms are down, but firms are still seeing an overall increase in leads from their marketing efforts. Forms are becoming less important as users change their browsing habits.
A review of MyCase’s integration with QuickBooks
LAW + TECH
The predictive power of Google Now
Use FAQs as a marketing tool
Get a handle on social media damage control
SEO OBITER DICTA
Local directories find their power (for a price)