Design
Getting and keeping the reader’s attention is a challenge for law firms. Marketing or law firm services needs to be something that will catch the reader’s eye, keep the reader’s interest and convey the firm’s marketing message. Some law firms are turning to infographics to appeal to today’s readers who want their information fast. The…
In today’s competitive legal landscape, law firms need to go further to create compelling impact in the minds of their audience. Clients crave efficiency and affordability, and they are adapting to new technologies. To meet these adapting client demands, the legal industry has seen an influx of commoditization, alternative fee structures, vendor reviews and larger…
Do Users Still Scroll? There is an age-old myth that scrolling is bad user experience. People do not like to scroll. Users simply do not scroll past “the fold” of a website. With this notion in mind, designers try to keep web pages short. However, this myth no longer rings true. In fact, it is…
Where can you get ideas that will set your website apart from those of other law firms in your market? Web designers in all industries must avoid the repetition trap: finding a formula for design that works and duplicating it, without giving enough thought to individual business needs or relevant technological developments. Attorney websites can…
The time has come. You are ready to take the plunge and redesign your website. However, redesigning a website requires a lot of people’s time, money and effort. Before you start your website redesign journey, you will need to evaluate your reasons for redesigning your website and your needs for the new site. Set SMART…
The old days of creating a simple website to promote a law firm’s practice are over. Now, law firms need to personalize their websites to better provide relevant content that resonates with a wide range of people. When potential clients miss relevant information or do not find the website at all, law firms lose opportunities…
Little things can have a big effect on how users navigate through a web page, and what they pay attention to or ignore. Subtle cues, like the direction subjects are looking in a picture, splashes of color, or even small arrows can be used to direct visitors to the most important parts of a page.…
Any law firm hoping to generate leads online must have a well-optimized website. Good SEO is essential to earning a top spot in organic search engine results and increasing website traffic. At the same time, once visitors arrive on a site, they should find attractive pages, intuitive navigation, engaging visuals, on-brand messaging and useful content.…
Legal News
Powered by Law Firm Newswire