Law firms trying to stand out from competitors know that having an effective website is essential for creating a good first impression on potential clients. Websites need to be designed…
Five things the best attorney websites have in common
Ask 20 people what is best about a website’s design and you will likely receive 20 different answers. A good website, however, is one that delivers traffic and conversions. Ideally,…
Can YouTube Remarketing Help Law Firms Make a Lasting Impression?
Remarketing offers law firms an opportunity to recapture the elusive attention of website visitors who fail to convert to clients the first time around. Think of it as your second…
How to Protect Your Brand Assets
Your firm’s brand assets are worthy of your attention (and protection). Buzzwords are alive and well in the marketing industry, and branding is certainly a hot one. The term in…
How Powerful Law Firms Write Effective Web Content
When your firm is creating website content, you want to make sure it will be read, understood and acted upon by the right people. Creating website copy is different from…
Should Your Law Firm’s Website Allow Comments and Questions?
Should a law firm allow public comments on its website? Should attorneys answer questions from users? An attorney’s instinctual answer may be No. Attorneys answering questions from the public raises…