SEO

Law firm partner learning about SEO

How to talk to the partners about SEO

  

As a law firm marketing director, you understand the importance of SEO in driving traffic to your website and generating leads for your firm. However, convincing the partners of your law firm to invest in SEO can be a daunting task, particularly if they do not understand its benefits. Here are some tips on how…

How law firms are upgrading their practices in 2023

How Attorneys Plan to Build Bigger and Better Law Firms in 2023

   

With each New Year, businesses and law firms alike look for ways to improve their practice. We wanted to know what some of the nation’s top law firms were working on for 2023… so we asked them! Here’s what law firms are doing to build bigger (and better) law firms in 2023.

A canary generated by OpenAI's Dall-E

What Larry, the Hairy Canary Can Teach Us About ChatGPT’s Ability to Generate Unique Content

    

OpenAI’s ChatGPT bot has been generating a lot of buzz. But can it generate unique content, over, and over, and over again? To find out, we created a fictional character named Larry, the Hairy Canary and asked ChatGPT to write a poem… and then another poem. And then another. Over the course of our tests…

YouTube Handles for Law Firms

Getting a Handle on YouTube Handles for Lawyers

    

One of the profound ways social media have shaped all our lives is by making networking and connecting conveniently.

Lawyer focusing on content

How Law Firm Marketing Directors Can Keep Attorneys Focused on Content

  

Content is an essential part of a successful law firm marketing strategy, and it is important that attorneys respect the necessary time investment.

Google Mobile for Search for Lawyers

How Your Law Firm Can Take Advantage of Google’s New Mobile Search Design

     

Google is emphasizing visual search, with greater integration of images and videos.

Google Helpful Content Update

How Google’s Helpful Content Update Relates to Law Firms

  

According to Google Search, they’re about to launch the “Helpful Content Update,” which is intended to make sure people surfing websites online are seeing more helpful, original content, written for people by people.

Law Firm Landing Pages Need to Be Up to Date

Law Firm Landing Pages Need to Be Up to Date

Having an expired landing page or two on your firm’s website may not seem like a big deal, but it can kill your Google rankings.

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