SEO
An integrated marketing strategy is essential for law firms that want to grow. The rapid pace of change in communication technology means that law firms need to have a comprehensive plan that includes a number of different marketing avenues, all of which need to be considered as part of the whole. Here we look at…
This month, we speak with Dave Kerpen of social media marketing firm Likeable Media about writing. How can attorneys become better writers? Dave Kerpen’s February 2013 LinkedIn article, “Want To Be Taken Seriously? Become a Better Writer” hit a viral nerve, prompting thousands of comments from all over the professional network. “Your writing is a…
As smart phones have proliferated, more and more people are conducting online searches with their mobile devices rather than a desktop computer. This includes not only on-the-go searches such as nearby restaurants, but also law firms. Is your firm’s website optimized for mobile search? Why Mobile Search Matters It is estimated that about 25 percent…
Getting social with Facebook, Twitter, or Google + followers comes down to more than just posting updates on a business page. Social media marketing is about two-way communication. At times, engaging the potential lead or current client can be tricky, especially when encouraging them to post a comment or share a post. Many law firms…
Building a website, writing an article or blog and making a video are all actions that are less effective without social proof to back them up. “Social proof” is the term given when others indicate approval or endorsement of your services. The most common type of social proof is the sharing of content with others…
Shortly after Mark Zuckerberg announced Facebook Graph from the company’s Menlo Park headquarters, I quickly applied for a beta test of the new feature. Having been hailed as a potential Google Killer and promising to change the way we think of search, I was anxious to see what Graph could do and how to position…
In mid January, Facebook, Inc. announced the launch of Facebook Graph. It’s not a “Google Killer” as many hyperbole pedaling blogs suggest. It’s also not a bad idea from a user’s perspective. In fact, I am rather excited about it from a marketing standpoint. Facebook Graph promises to help users find people who have similar…
Pay-per-click (PPC) marketing works. With the right ads, landing pages, and targeted message, PPC delivers leads to attorneys. But is it always the right choice? When a law firm is weighing the benefits of PPC marketing against search engine optimization (SEO), they should consider the pros and cons of both. PPC marketing works during a…
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