SEO
Pay-per-click (PPC) marketing works. With the right ads, landing pages, and targeted message, PPC delivers leads to attorneys. But is it always the right choice? When a law firm is weighing the benefits of PPC marketing against search engine optimization (SEO), they should consider the pros and cons of both. PPC marketing works during a…
Last year, Google shook the search engine optimization community with its anti-link fraud update, dubbed “Google Penguin,” and with Google Panda changes as continual updates to improve content quality. It was a tough spring, with effects that lingered well into summer. Is Google going to take a break in 2013? Probably not. In fact, they…
Law firms have, for the most part, accepted that having a website is a necessity. While some firms may need to start from scratch with a new website design project, many firms own domains that are more than a decade old, and are interested in creating a more modern look for a site that already…
With the heightened news cycle and the constant need by online and print media for content, the call for expert opinion, commentary and editorializing is at an all-time high. A media-savvy attorney can quickly get into the position of being the “go to” person on a number of legal issues, elevating his or her profile…
When you conduct a search using any search engine, you are presented with results that will ideally help you decide whether the returned web page is relevant to the information you need. Scrolling through your results, you will likely notice that some entries present you with more information than others, such as user reviews, pictures…
While your firm may have stellar employees and an array of awards, the truth is, what you offer in the way of legal services probably does not differ much from what is offered by your competitors. The law, as they say, is the law. What you can do uniquely is bring your own story into…
Several months ago, change erupted from Google, as it usually does, except this time change did not affect the way Google’s robot crawled pages or how Google’s algorithm handled optimized web pages. No, this change, while appearing subtle, was in fact a major game changer in the way Google Places handled local directory listings and…
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