SEO
In recent years, the world of publishing has been transformed by the advent of electronic readers such as the Kindle, and the subsequent boom in e-book publishing. The appeal is obvious, for both writer and reader: removing the time and cost associated with publishing books in traditional form means that writers can connect with readers…
How you build out your virtual press room can make all the difference when it comes to landing high-visibility publicity for your firm. Your press room is not unlike a library, offering everything to launch or supplement a journalist’s material. A good press room is a showcase of your firm’s expertise, knowledge and quotable source…
KPIs, Goals, Conversion Tunnels, Bounce Rates, Time Spent on Site: if none of these terms ring a bell, then it’s time to start understanding what they mean. They reveal how you can measure the success of your online marketing campaign. In the world of Internet marketing, a successful campaign is measured on the goals you…
New updates from Google dubbed “Panda” in 2011 then “Penguin” in 2012 have been met with much criticism. Both updates have caused catastrophic changes to the rankings of many websites. Other websites have enjoyed boosts as punished competitors have dropped off the first page. But many cheaters are still getting favor from Google’s algorithm. To…
Google+ Local (formerly Google Local then Google Places and now Google+ Local) has been a constant challenge for many search engine marketers. Not that it isn’t a great product. The merging of Google’s local listings with natural search engine results has improved click-through rates for many first page ranking websites. For attorneys, showing your firm…
Effective attorney videos focus on the client, not the firm. Clients and prospects need to know how you can help them solve their problem and move forward with their lives. As technology becomes more accessible and Internet connections speedier, more law firms are experimenting with using videos as sales tools. Incorporating video into an attorney…
This month we talk to life-long independent filmmaker Raymond Daigle, the producer, director and editor, at his San Francisco Bay Area-based video production company, Daigle Digital. Online at DaigleDigital.com. There was a time when attorneys left the on-camera work to their television doppelgangers and the few brave colleagues who ventured into late night television advertising.…
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