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Creating a More Compelling and Interesting “About” Page to Drive Traffic and Convert Leads

One of the most important – but also overlooked – pages on any law firm’s website is the “About” page.…

Tony Chiaramonte

Are You Paying Enough for Your Marketing?

Advertising costs money. How much should you be spending? Competition for new clients gets more competitive every year. As internet…

Kristen Friend

Does Page Speed Affect Search Results?

Google’s algorithm uses a myriad of signals and components to determine where pages should rank within its search results. Understandably,…

Kristen Friend

Long-Tail Keywords for Law Firms

There is no standard length that dictates when a search term is considered a long-tail keyphrase. Most definitions start considering…

Kerrie Spencer

Should Attorneys Offer Free Consultations?

Free consultations usually amount to one of two things — a new client or a waste of time. There is…

Mike Heuer

Optimize for the Human: Understanding Google BERT

Businesses of all kinds rely on the internet to connect with clients. And customers rely on Google search to find…

Ryan Conley

Law Firm Attrition May Be Due to Corporate Culture Not Lack of Perks

Associates have varying reasons for choosing whether to work for a large or small firm, or whether to start a…

Kerrie Spencer

How Google Uses SEO For Its Websites

Search engine optimization (SEO) is the process of leveraging adjustments to your website, whether on the site itself or throughout…

Dexter Tam