How Google Uses SEO For Its Websites

Search engine optimization (SEO) is the process of leveraging adjustments to your website, whether on the site itself or throughout the internet, to increase visibility by earning higher listing positions on search engine results pages. With Google Search being the dominant search engine in the market, almost all businesses attempt to adhere to Google’s primary…

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Law Firm Mini-Apps on Google Search and the Google Assistant

Law Firm Mini-Apps on Google Search and the Google Assistant

Google I/O, the search giant’s developer conference, is held annually in May. The three-day event is located at the Shoreline Amphitheatre in Mountain View. Many of Google’s most renowned products and features are introduced to the general public at this event.  Because the Google search engine is the company’s primary venue for income, many marketers…

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Groupwise: How Google Might Harness Comparisons

Groupwise: How Google Might Harness Comparisons

Groupwise scoring functions using deep neural networks: New Google experiment may change the way webpages are ranked. Deciphering Google’s search algorithms so clients’ sites can perform well on search engine results pages (SERPs) has always been at the heart of a search marketer’s job. However, this is easier said than done. Google never formally announces…

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Creating an Internal Linking Strategy For Your Law Firm Website

Creating an Internal Linking Strategy For Your Law Firm Website

The primary reasons a law firm creates and maintains a website is to inform users of their practice areas and give prospective clients an opportunity to contact them about their accident or injury. In order to inform users effectively, quality content is needed. This could come in the form of blogs, FAQs or pages. To…

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Stay in Touch With Your Legal Prospects

Stay in Touch With Your Legal Prospects

Potential clients may not contact you the first, or even second time they visit your website. But that does not mean you have to lose them. What can you do to stay in touch with your leads? Lead generation is one of the many strategies marketers employ to convince website visitors to convert for their…

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