How Infographics Can Generate Leads With Compelling Data Storytelling

How Infographics Can Generate Leads With Compelling Data Storytelling

In today’s competitive marketing landscape, potential clients are looking for authority and authenticity when searching for law firms to hire. To help generate leads, law firms are increasingly using infographics to help demystify and explain complex legal concepts to attract potential clients and advertise their services. Infographics are of course not new within the realm…

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The Importance of a Consistent Law Firm Brand Experience

The Importance of a Consistent Law Firm Brand Experience

In today’s competitive legal landscape, law firms need to go further to create compelling impact in the minds of their audience. Clients crave efficiency and affordability, and they are adapting to new technologies. To meet these adapting client demands, the legal industry has seen an influx of commoditization, alternative fee structures, vendor reviews and larger…

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The Myth of Scrolling

The Myth of Scrolling

Do Users Still Scroll? There is an age-old myth that scrolling is bad user experience. People do not like to scroll. Users simply do not scroll past “the fold” of a website. With this notion in mind, designers try to keep web pages short. However, this myth no longer rings true. In fact, it is…

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Is it Time for a Law Firm Website Redesign?

Is it Time for a Law Firm Website Redesign?

The time has come. You are ready to take the plunge and redesign your website. However, redesigning a website requires a lot of people’s time, money and effort. Before you start your website redesign journey, you will need to evaluate your reasons for redesigning your website and your needs for the new site. Set SMART…

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