Optimize for the Human: Understanding Google BERT

Optimize for the Human: Understanding Google BERT

Businesses of all kinds rely on the internet to connect with clients. And customers rely on Google search to find what they are looking for. But as Google says, “search is not a solved problem.” Algorithms cannot perfectly model human language. Google’s latest attempt to better understand search queries is its most important algorithm update…

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A Lawyer’s Guide to Off-Page SEO

A Lawyer's Guide to Off-Page SEO

Search engine optimization (SEO) is a range of strategies aimed at making your site appear near the top of results to relevant searches on Google and other search engines.   The majority of SEO is on-page SEO. That is the optimization of the content, code, design, and configuration of the site and pages.   The…

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Here and There: Local Search Rankings For Lawyers

Here and There: Local Search Rankings

While thinking about how to drum up more business and grow your practice, you have likely performed a fair number of Google searches to see how your rankings stack up against the competition for various relevant search phrases. You have performed these targeted searches from the comfort of your office, and even if you did…

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Does Your Firm Need a Legal Credit Card Processor?

Does Your Firm Need a Legal Credit Card Processor?

Any attorneys who wants to grow their business needs to accept online credit card payments. Many clients are able and willing to pay only by credit card, whether for payment flexibility, consumer protection or other reasons. Further, they are more likely to pay, and pay quickly, if they receive a bill they can pay online.…

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How Data Analysis Is Disrupting the Legal Industry

Data-Driven Law

The legal industry, like many others, is experiencing significant disruption due to transformative technology. One technology that is rapidly gaining traction is data analysis. Data analysis is the gathering, inspecting and modeling of data in order to gain insight into how real-world processes work and make predictions and decisions about them accordingly. Data analysis is…

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Chatbots and Legal AI: Your Competitors and Partners

Chatbots and Legal AI: Your Competitors and Partners

Chatbots on websites are proliferating rapidly. As the artificial intelligence (AI) behind modern chatbots matures, the virtual agents become viable for an increasing number of use cases. They allow routine work to be automated even when that work involves interacting with customers. They support existing customers, recruit new ones, and even create valuable products. Chatbots…

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Law Firm Data Breaches: Prevention and Mediation

Law Firm Data Breaches: Prevention and Mediation

News stories of high-profile data breaches capture the public’s attention. Huge troves of data at retailers, financial institutions and web services fall victim to theft and ransomware. But are smaller companies, like the majority of law firms, vulnerable to data breaches as well? What forms might a breach take, and how can firms mitigate and…

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Smart Contracts: Blockchain’s Lawyer-Killer?

Smart Contracts: Blockchain’s Lawyer-Killer?

By now you may have heard that blockchain is going to change the world. Cryptocurrencies, such as Bitcoin, Ethereum, and their many competitors, which run on blockchains, are already enabling highly secure monetary transactions, both legal and illegal. More recently, you may have come across articles speculating that a related technology called “smart contracts” may…

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