SEO
Lawyer directories and general business directories abound on the web, and while you know that it is important for your firm to be listed everywhere that clients may be looking, it can be difficult to sort through all the options. Here is a breakdown of why directories are important and which ones are essential. First,…
On September 27, Google turned 15 years old. As it hits the peak of its teen years, we see a much more abrasive temperament from the search giant when dealing with spammers that are crashing its relevance party. While much attention is given to internet-wide algorithmic penalties, the serious increase in manual penalties being assessed…
What does Google consider to be a link scheme or unnatural link? It has been a few years since Google updated the section of their Webmaster Guidelines that governs the building of inbound links. That section, “Link Schemes,” received an update on July 18th with little fanfare. As evidence of how little industry thinkers reference…
The Strategic Use of Google Hangouts: Time Well Spent For Your Firm Many attorneys use Skype for their regular video meetings. While basic Skype is free, the extras now require a premium membership – a must-have for meetings which necessitate the use of screen sharing. That has led some attorneys to try Google Hangouts, Google’s…
If your law firm is in a big city, you know that search engine rankings on your most important targeted keywords are very competitive. Big-city attorneys have to work much harder to rank well in search results when compared with small-town attorneys. If your web presence is optimized for the name of a nearby suburb…
On July 18th, Google updated the “Link Schemes” section of Google Webmaster Guidelines. This section of their guidelines has been long overdue for a revision, as it had remained static throughout Google’s sweeping Panda and Penguin updates. Now, Google’s July update has many in a panic. The “unnatural links” section was updated to include: “Links…
If you like to take a hands-on approach to analyzing your web presence and tweaking your SEO strategy, you are probably already familiar with Google Analytics. This is a service that shows detailed statistics about how much traffic your site gets, where that traffic comes from, and the nature of the links that point to…
Branching Out Into Video Production for Online Marketing Though many law firms were previously reluctant to venture into the use of video as an Internet marketing tool, there have been two fairly significant market changes which have convinced them to take the plunge. YouTube, the ubiquitous video channel, was acquired by Google, which means video…
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