Focus groups can help realign your law firm marketing and messaging for success. Whether your firm is just starting out or is a long-standing presence in your area, it is…
Ask an Expert: Twitter and Client Development King Kevin O’Keefe
How important is Twitter? Kevin O’Keefe put it this way in one of his blog posts: “In addition to Twitter possibly being the single biggest personal branding tool since the…
Worth A Thousand Words: Illustration and Photography Treatments
Your firm’s choice of photography, illustration and other graphic elements speaks volumes about you. Make sure you give your firm’s image the attention it deserves. All branding is storytelling. Everything…
Say What?! How to Interact with Client Comments Online
Interact Successfully With Online Commenters and Control Your Firm’s Message. Are you on Pinterest, Facebook, Twitter, LinkedIn, or even Ning? Have you spent a lot of time getting your social…
Optimization Obiter Dicta: Let’s Keep In Touch
Law firms spend a lot of money getting potential clients to call or contact them. From the local Yellow Pages that can cost thousands of dollars a month, to bus…
YouTube: A Mandatory Social Networking Opportunity for Lawyers
Your firm runs a high risk of missing out on the mobile wave of the future that carries with it trillions of potential clients if you are not using social…
