Kerrie Spencer
Long-Tail Keywords for Law Firms
There is no standard length that dictates when a search term is considered a long-tail keyphrase. Most definitions start considering a phrase long-tail at three words or more. However, the length of a phrase does not tell the whole story. What sets a long-tail keyphrase apart, in addition to number of words, is its specificity….
Jason Bland
How to Create Your Law Firm’s First Video
Whether you’re starting a TikTok channel, boosting your YouTube channel, or upgrading your website, video content can help make your future clients feel comfortable talking to you and your staff. For law firms, crafting an engaging and informative video can significantly enhance visibility and client engagement, plus open the doors to other opportunities like webinar…
EDITORS' PICKS
What are the best live chat services for lawyers?
Your law firm has invested hundreds of thousands of dollars to get people to your website. Once their, you have to make it easy to contact your firm and that means offering more than just a contact form and phone number. Live chat services can help connect you to prospective clients who are ready to…
Harnessing the Power of Bilingual SEO for Law Firms
Bilingual law firms have a unique opportunity to broaden their client base and extend their services to a wider demographic. However, just being bilingual is not enough; effectively leveraging bilingual SEO can make a significant difference. This article will explore the concept of bilingual law firm SEO, its benefits, and how to implement it for…
How to Get Local News Outlets to Cover Your Law Firm’s Big Case
Reaching out to local news outlets is a strategic move for law firm marketing directors aiming to enhance their firm’s visibility and establish its members as thought leaders in their practice areas. This article will guide law firm marketing directors through the process of engaging local news outlets to cover new cases, offering practical advice…
What are the best live chat services for lawyers?
Your law firm has invested hundreds of thousands of dollars to get people to your website. Once their, you have to make it easy to contact your firm and that means offering more than just a contact form and phone number. Live chat services can help connect you to prospective clients who are ready to…
By the Numbers
What's happening with law firms & the legal industry.
$1.4 Billion
Trial lawyers spent $1.4 billion on television ads in 2021 alone.
62 Percent
According to an ABA report, 62 percent of lawyers either don’t have access — or don’t know whether they have access — to their web analytics.
900 Lawyers…
… work for Google. If it were a law firm, it would be in the top 50 biggest firms by headcount in the U.S.
Bigger Law Firm Magazine
What Makes a Great Law Firm Marketing Director?
In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.
Bigger Law Firm Magazine
What Makes a Great Law Firm Marketing Director?
In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.
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Bigger Law Firm Magazine
How to Get Local News Outlets to Cover Your Law Firm’s Big Case
Reaching out to local news outlets is a strategic move for law firm marketing directors aiming to enhance their firm’s visibility and establish its members as thought leaders in their practice areas. This article will guide law firm marketing directors through the process of engaging local news outlets to cover new cases, offering practical advice…
What are the best live chat services for lawyers?
Your law firm has invested hundreds of thousands of dollars to get people to your website. Once their, you have to make it easy to contact your firm and that means offering more than just a contact form and phone number. Live chat services can help connect you to prospective clients who are ready to…
What ChatGPT Can’t Do as Told by ChatGPT
ChatGPT, developed by OpenAI, is a powerful artificial intelligence language model that has revolutionized the way we interact with machines. It’s capable of generating human-like text and comprehending complex queries, making it a valuable tool for numerous applications. However, like all technologies, it’s not without its limitations. This article will explore areas where ChatGPT falls…
MORE ABOUT
What Makes a Great Law Firm Marketing Director?
In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.
The Psychology of User Experience and Its Impact on Law Firm Marketing
User experience, commonly referred to as UX, is an essential aspect of any marketing strategy, including law firm marketing. It encompasses everything that the user experiences while interacting with a product or service, including ease of use, accessibility, visual appeal, and overall satisfaction. The psychology behind user experience is a fascinating subject, and understanding it…
Google is emphasizing visual search, with greater integration of images and videos.
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In the past, businesses were invited by Twitter to get a professional profile. Now, provided a business meets certain criteria, it can get a professional profile.
LinkedIn’s New Features and How They Can Benefit Law Firm SEO
Thanks to Articles For Pages, law firms are no longer restricted by a character count when they want to publish content.
How to Optimize Your Law Firm’s Facebook Page
Taking care of your law firm’s Facebook page can be time-consuming, but the time invested directly pays off when your page attracts followers and potential clients.
MORE STORIES
Having an expired landing page or two on your firm’s website may not seem like a big deal, but it can kill your Google rankings.
Descriptive CTAs are far more valuable and more relevant to search engines and your visitors.
Wrongly ranked pages are a common problem. When something like this happens, Google is not seeing the page you intended to rank as a good destination for web traffic.
Capitalize on the success of the webinars.
The Knowledge Graph uses the information on the web to understand real-world connections between the data it collects.
Content guidelines with stated direction let writers, designers, and contributors know what they need to focus on.
Managing your way out of a crisis is difficult but not impossible.
By following these guidelines, your law firm can create excellent quality page titles to help it rank in search.
In the past, businesses were invited by Twitter to get a professional profile. Now, provided a business meets certain criteria, it can get a professional profile.
Stay to speed on the changing legal landscape by understanding how your competitors stay relevant.
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