Law Firm Landing Pages Need to Be Up to Date

Having an expired landing page or two on your firm’s website might not seem like too much to worry about. However, those expired pages kill your Google rankings – the last thing you need in a competitive legal market.   Expired pages return soft 404 errors resulting in a not-so-great user experience for someone looking…

Law Firm CTAs and How to Improve Them

When was the last time your law firm changed its call to action (CTA)? If the answer is that you cannot recall when – it is time to review what you are using as a CTA.   Despite what many may think, a CTA is not just about telling people where they can go for…

You Can Fix Wrongly Ranked Pages for Your Law Firm

Despite doing everything right to get your law firm’s page ranked for the right keywords, something might go wrong, and a different page starts showing up for the target keywords. Without a doubt, it is frustrating and can affect your level of user engagement, resulting in fewer conversions and up your firm’s bounce and click-through…

How to Repurpose Your Law Firm’s Webinars

Any webinar your law firm creates takes a lot of hard work. It features well-known speakers, offers new information on what is happening in the legal industry and allows for an innovative approach to source new clients. This kind of information needs to be shared more than once, in as many ways as possible. It…

Google Knowledge Graph May Be Valuable for Law Firms

At its inception, the Google search engine worked by matching word strings – matching words to other words. In 2012 things changed as Google introduced the Knowledge Graph, which attempted to understand concepts. Google was grasping user intent and the relationship between entities – a baseline source of information. Knowledge Graphs are sources of information.…

How to Create a Successful Content Marketing Plan for Law Firms

The key to successful law firm marketing is not using just one or two ideas. It is a mixture of approaches that ultimately blend and create a successful marketing plan for your firm. Content marketing is a huge part of your firm’s marketing plan.  Here are ten steps to set you up on the content…

Law Firm and Attorney Reputation Management

Brand and reputation management goes hand-in-hand with all other digital marketing and SEO efforts. Regardless of how well established your brand may be and how you manage your reputations online and not, eventually, a problem will arise.  Managing your way out of a crisis is difficult but not impossible. Below are four tips on how…

Google’s Latest Best Practices for Page Titles

Page titles should always be unique, catchy and relevant. Writing page titles can be a challenge, particularly for a law firm website. If a page title does not meet the best practices set by Google, the search engine will change the title. To avoid this situation, Google recently released updated best practices for writing page…

You Can Now Put Your Law Firm Professional Profile on Twitter

All businesses can now apply for professional profiles on Twitter. Law firms can now have professional profiles on the platform.  This new feature has been in test mode for some time, but the platform is releasing it to everyone. Twitter’s professional profiles will give access to exclusive features. With a professional profile, it will be…

Law Firm Competitor Content Analysis

Like any law firm, you want your law firm to be highly competitive and deliver valuable services to clients and your community. One way to accomplish this goal is through effective marketing and competitor analysis.   It is challenging to stay ahead of the competition. One way to accomplish this is through analyzing competitor content.…

LinkedIn’s New Features and How They Can Benefit Law Firm SEO

LinkedIn’s New Features and How They Can Benefit Law Firm SEO

September 21, 2021

Good news for law firms wanting to publish long-form content on LinkedIn. You can now do just that with LinkedIn’s new feature, Articles For Pages. Thanks to Articles For Pages, law firms and other companies are no longer restricted by a character count when they want to publish content.  Additionally, your law firm’s company page…

10 Tips for Successful Video Content for Your Law Firm

10 Tips for Successful Video Content for Your Law Firm

September 17, 2021

Video content is essential for a law firm’s marketing strategy. Over 85 percent of marketers say that video content is critical for marketing. Video engages and captures the attention of website visitors. That said, it is not easy to create or optimize videos.   Here are some tips to help you create sterling video content…

How To Use Local Keywords To Rank Your Law Firm Better

How To Use Local Keywords To Rank Your Law Firm Better

September 3, 2021

An astonishing 76 percent of those searching online for a business using their smartphones typically visit that business within a day. Moreover, approximately 28 percent of those searchers convert to customers or clients. These are powerful numbers.   While local searches often have lower search volumes, it is good to remember that these searches are…

Improving Landing Page Rank: SEO Checklist 

Improving Landing Page Rank: SEO Checklist 

August 27, 2021

How your firm’s landing page ranks is a big deal, especially since client experience on the firm’s webpage is paramount for revenue and client conversion. User experience has become the center focus of SEO and marketers. So, having the wrong landing page content or even the wrong page has a significant impact on your marketing…

Google Tools For Page Experience Audits for Your Law Firm

August 20, 2021

With numerous Google updates affecting your law firms’ websites, it is vital to stay on top of updating your site. A firm’s site is key to retaining and sourcing new clients, and you cannot let the new algorithm rules affect your traffic.   Recently, Google introduced Core Web Vitals, gave out some tips and tactics,…

Mobile-First Indexing and What it Means for Your Law Firm

Mobile-First Indexing and What it Means for Your Law Firm

August 6, 2021

With the numerous Google updates, it can be challenging to keep up. However, if you maintain a law firm website, you need to know more about mobile-first indexing because you need to meet Google’s mobile-first best practices.  Here are some things to know about Google’s mobile-first indexing. No Separate Mobile Index   You need to…

Google Now Shows Ranking Factors on Search Results

Google Now Shows Ranking Factors on Search Results

July 30, 2021

Google now shows reasons why they ranked pages on search results. This is a gift for those in your law firm’s search engine optimization (SEO) experts and the firm’s marketing specialists. This new information provides an immediate window into what factors Google uses to display results for an online query.    Currently, this new rollout…

Pop-Ups on Law Firm Websites Can Be Tricky

Pop-Ups on Law Firm Websites Can Be Tricky

July 23, 2021

Often pop-ups can drive visitors away. However, there is a use for them. For some law firms, it is time to look into pop-ups, and for others, it is time to take a close look at how effective they are and whether they are driving your traffic and converting visitors. Often pop-ups automatically drive visitors…

Google's Core Algorithm Updates Rolling Out to Confusion

Google’s Core Algorithm Updates Rolling Out to Confusion

July 16, 2021

When up is down and down is up with Google, it is pretty much guaranteed there is another core algorithm update in the works. While the updates may be needed, sites are losing their rankings due to the July 2021 core update.   Core algorithm updates are not new. Google releases, on average, one update…

What to Do About Old, Low-Quality Content on Your Law Firm's Website

What to Do About Old, Low-Quality Content on Your Law Firm’s Website

July 9, 2021

If you have had your law firm website for many years, you likely have a lot of content up. You may be asking yourself what to do with all this old content and how to deal with low-quality content.    In today’s rapidly changing digital landscape, having old, low-quality content is going to cost you…