Law Firm Landing Pages Need to Be Up to Date

Having an expired landing page or two on your firm’s website might not seem like too much to worry about. However, those expired pages kill your Google rankings – the last thing you need in a competitive legal market.   Expired pages return soft 404 errors resulting in a not-so-great user experience for someone looking…

Law Firm CTAs and How to Improve Them

When was the last time your law firm changed its call to action (CTA)? If the answer is that you cannot recall when – it is time to review what you are using as a CTA.   Despite what many may think, a CTA is not just about telling people where they can go for…

You Can Fix Wrongly Ranked Pages for Your Law Firm

Despite doing everything right to get your law firm’s page ranked for the right keywords, something might go wrong, and a different page starts showing up for the target keywords. Without a doubt, it is frustrating and can affect your level of user engagement, resulting in fewer conversions and up your firm’s bounce and click-through…

How to Repurpose Your Law Firm’s Webinars

Any webinar your law firm creates takes a lot of hard work. It features well-known speakers, offers new information on what is happening in the legal industry and allows for an innovative approach to source new clients. This kind of information needs to be shared more than once, in as many ways as possible. It…

Google Knowledge Graph May Be Valuable for Law Firms

At its inception, the Google search engine worked by matching word strings – matching words to other words. In 2012 things changed as Google introduced the Knowledge Graph, which attempted to understand concepts. Google was grasping user intent and the relationship between entities – a baseline source of information. Knowledge Graphs are sources of information.…

How to Create a Successful Content Marketing Plan for Law Firms

The key to successful law firm marketing is not using just one or two ideas. It is a mixture of approaches that ultimately blend and create a successful marketing plan for your firm. Content marketing is a huge part of your firm’s marketing plan.  Here are ten steps to set you up on the content…

Law Firm and Attorney Reputation Management

Brand and reputation management goes hand-in-hand with all other digital marketing and SEO efforts. Regardless of how well established your brand may be and how you manage your reputations online and not, eventually, a problem will arise.  Managing your way out of a crisis is difficult but not impossible. Below are four tips on how…

Google’s Latest Best Practices for Page Titles

Page titles should always be unique, catchy and relevant. Writing page titles can be a challenge, particularly for a law firm website. If a page title does not meet the best practices set by Google, the search engine will change the title. To avoid this situation, Google recently released updated best practices for writing page…

You Can Now Put Your Law Firm Professional Profile on Twitter

All businesses can now apply for professional profiles on Twitter. Law firms can now have professional profiles on the platform.  This new feature has been in test mode for some time, but the platform is releasing it to everyone. Twitter’s professional profiles will give access to exclusive features. With a professional profile, it will be…

Law Firm Competitor Content Analysis

Like any law firm, you want your law firm to be highly competitive and deliver valuable services to clients and your community. One way to accomplish this goal is through effective marketing and competitor analysis.   It is challenging to stay ahead of the competition. One way to accomplish this is through analyzing competitor content.…

Google Core Algorithm Update, Part One

Google Core Algorithm Update, Part One

July 2, 2021

The long-awaited Google Update is here. Part one of the update has been rolling out. Part two is kicking off in early July. Let us look at what is going on behind the scenes.   Talk about the Google algorithm update started last winter. The update was going to (and is) related to page experience,…

Law Firm Websites Perform Best by Partnering SEO and Design

Law Firm Websites Perform Best by Partnering SEO and Design

June 25, 2021

Your law firm website houses your business on the web. Think of creating a website as similar to building a home. Before the walls come up, you need a foundation. So, while you want to maximize your search engine optimization (SEO) efforts, you also need to pay close attention to your design efforts and templates. …

How To Optimize Your Firm’s Website For Rich Snippets

June 18, 2021

In the past, Google would only produce ten blue links per page as the results of a search query. However, the search engine has evolved to display more and more varied results. It is no longer enough to rank for those ten blue links.    In today’s search results, there are many factors that businesses,…

Fixing Broken Links on Your Law Firm's Page Matters to Your SEO

Fixing Broken Links on Your Law Firm’s Page Matters to Your SEO

June 11, 2021

Broken links happen. They are a reality with just about any website, even one that represents your law firm. The question becomes whether to fix them. According to search engine optimization (SEO) best practices, it is best to fix them. However, there are times when a fixed link does not work. How does that affect…

How to Optimize Your Law Firm's Facebook Page

How to Optimize Your Law Firm’s Facebook Page

June 4, 2021

Taking care of your law firm’s Facebook page can be time-consuming, but the time invested directly pays off when your page attracts followers and potential clients. A Facebook presence is important. If you are not on that social media platform, your competition sure is. While keeping a Facebook presence and managing a law firm might…

How Law Firms Can Generate Positive Client Reviews

How Law Firms Can Generate Positive Client Reviews

May 28, 2021

There is nothing more satisfying than getting a positive review on Google My Business (GMB). It lets law firms know they are doing the right thing and provide good customer service and a good product. However, despite how vital and relevant a good or a bad review is, many businesses do not pay that much…

Keyword Stuffing Your Google My Business Listing Can Have a Negative Impact

May 21, 2021

While a bonus at first, keyword stuffing can harm a website’s rank in Google search results. Not only that, but keyword stuffing your listing in Google My Business (GMB) can also hurt your site’s ranking. If your law firm was doing this, it is a good idea to rethink that strategy.   Recently, many law…

Turn Testimonials Into SEO Success for Your Law Firm

Turn Testimonials Into SEO Success for Your Law Firm

May 14, 2021

Garnering customer’s trust is incredibly valuable for businesses, especially law firms. Therefore, testimonials are highly valued for law firms as a legitimate, honest credibility boost that communicates confidence to existing and prospective clients.   Internet users rely on testimonials for various reasons, ranging from informing a major purchase decision to hiring an attorney. Additionally, testimonials…

What Makes A Good Quality Link?

What Makes A Good Quality Link?

May 7, 2021

Linking in articles, blogs and other items on your law firm’s website might seem easy. However, there are some things to consider, with the top one being whether the link you are using is a high-quality one. So, what makes a high-quality link? The three factors that make up high-quality links are relevancy, authority and…

How Law Firms Can Reach Potential Clients With Content on LinkedIn

How Law Firms Can Reach Potential Clients With Content on LinkedIn

April 30, 2021

LinkedIn is the perfect place for attorneys to create, share and post content to over 750 million professionals. The secret to garnering a following on LinkedIn is to aim your legal content at your audience. However, articles posted on LinkedIn are typically self-focused and wordy – an audience turnoff.  How can your law firm do…