Law Firm Landing Pages Need to Be Up to Date

Having an expired landing page or two on your firm’s website might not seem like too much to worry about. However, those expired pages kill your Google rankings – the last thing you need in a competitive legal market.   Expired pages return soft 404 errors resulting in a not-so-great user experience for someone looking…

Law Firm CTAs and How to Improve Them

When was the last time your law firm changed its call to action (CTA)? If the answer is that you cannot recall when – it is time to review what you are using as a CTA.   Despite what many may think, a CTA is not just about telling people where they can go for…

You Can Fix Wrongly Ranked Pages for Your Law Firm

Despite doing everything right to get your law firm’s page ranked for the right keywords, something might go wrong, and a different page starts showing up for the target keywords. Without a doubt, it is frustrating and can affect your level of user engagement, resulting in fewer conversions and up your firm’s bounce and click-through…

How to Repurpose Your Law Firm’s Webinars

Any webinar your law firm creates takes a lot of hard work. It features well-known speakers, offers new information on what is happening in the legal industry and allows for an innovative approach to source new clients. This kind of information needs to be shared more than once, in as many ways as possible. It…

Google Knowledge Graph May Be Valuable for Law Firms

At its inception, the Google search engine worked by matching word strings – matching words to other words. In 2012 things changed as Google introduced the Knowledge Graph, which attempted to understand concepts. Google was grasping user intent and the relationship between entities – a baseline source of information. Knowledge Graphs are sources of information.…

How to Create a Successful Content Marketing Plan for Law Firms

The key to successful law firm marketing is not using just one or two ideas. It is a mixture of approaches that ultimately blend and create a successful marketing plan for your firm. Content marketing is a huge part of your firm’s marketing plan.  Here are ten steps to set you up on the content…

Law Firm and Attorney Reputation Management

Brand and reputation management goes hand-in-hand with all other digital marketing and SEO efforts. Regardless of how well established your brand may be and how you manage your reputations online and not, eventually, a problem will arise.  Managing your way out of a crisis is difficult but not impossible. Below are four tips on how…

Google’s Latest Best Practices for Page Titles

Page titles should always be unique, catchy and relevant. Writing page titles can be a challenge, particularly for a law firm website. If a page title does not meet the best practices set by Google, the search engine will change the title. To avoid this situation, Google recently released updated best practices for writing page…

You Can Now Put Your Law Firm Professional Profile on Twitter

All businesses can now apply for professional profiles on Twitter. Law firms can now have professional profiles on the platform.  This new feature has been in test mode for some time, but the platform is releasing it to everyone. Twitter’s professional profiles will give access to exclusive features. With a professional profile, it will be…

Law Firm Competitor Content Analysis

Like any law firm, you want your law firm to be highly competitive and deliver valuable services to clients and your community. One way to accomplish this goal is through effective marketing and competitor analysis.   It is challenging to stay ahead of the competition. One way to accomplish this is through analyzing competitor content.…

Long-Tail Keywords for Law Firms

Long-Tail Keywords for Law Firms

August 21, 2020

There is no standard length that dictates when a search term is considered a long-tail keyphrase. Most definitions start considering a phrase long-tail at three words or more. However, the length of a phrase does not tell the whole story. What sets a long-tail keyphrase apart, in addition to number of words, is its specificity.…

Should Attorneys Offer Free Consultations?

Should Attorneys Offer Free Consultations?

August 14, 2020

Free consultations usually amount to one of two things — a new client or a waste of time. There is little in between, which makes the question of whether to offer free consultations hotly debated. Free consultations are the norm in some areas of practice, such as personal injury or disability claims, in which attorneys…

Optimize for the Human: Understanding Google BERT

Optimize for the Human: Understanding Google BERT

August 7, 2020

Businesses of all kinds rely on the internet to connect with clients. And customers rely on Google search to find what they are looking for. But as Google says, “search is not a solved problem.” Algorithms cannot perfectly model human language. Google’s latest attempt to better understand search queries is its most important algorithm update…

Law Firm Attrition May Be Due to Corporate Culture Not Lack of Perks

Law Firm Attrition May Be Due to Corporate Culture Not Lack of Perks

July 24, 2020

Associates have varying reasons for choosing whether to work for a large or small firm, or whether to start a solo practice. Whatever the reasons for starting at a firm may be, the data shows that younger associates are more willing to leave a firm within the first few years of work than ever before.…

How Google Uses SEO For Its Websites

July 17, 2020

Search engine optimization (SEO) is the process of leveraging adjustments to your website, whether on the site itself or throughout the internet, to increase visibility by earning higher listing positions on search engine results pages. With Google Search being the dominant search engine in the market, almost all businesses attempt to adhere to Google’s primary…

How Infographics Can Generate Leads With Compelling Data Storytelling

How Infographics Can Generate Leads With Compelling Data Storytelling

July 10, 2020

In today’s competitive marketing landscape, potential clients are looking for authority and authenticity when searching for law firms to hire. To help generate leads, law firms are increasingly using infographics to help demystify and explain complex legal concepts to attract potential clients and advertise their services. Infographics are of course not new within the realm…

How a Law Firm Can Use Instagram Effectively

How a Law Firm Can Use Instagram Effectively

June 26, 2020

Many law firms take advantage of the opportunities offered by social media. These firms make Facebook, Twitter and LinkedIn part of their marketing strategy. However, one form of social media that remains untapped among many law firms is Instagram. With 500 million daily active users, law firms can draw on Instagram to build followers, engage…

Lawyer Spotlight: Jason Erlich

Lawyer Spotlight: Jason Erlich

June 19, 2020

 A person’s work forms a big part of their identity. As an employment law attorney with a practice in San Francisco, California, Jason Erlich has a deep understanding of the disruption that work issues can cause to one’s life. He has dedicated his legal career to advocating for employees who have suffered injustice and illegal…

The Controversial Link-Building Practice That Google Will Not Penalize Your Law Firm for Using

The Controversial Link-Building Practice That Google Will Not Penalize Your Law Firm for Using

June 5, 2020

Often, law firms prefer to play it safe with their online marketing strategy for fear of scaring off potential clients. This is reflected in the language law firms use on their websites, as well as the topics of the blog posts. However, if there is one thing that gets people talking, especially in today’s high-conflict…

Spotify Ad Studio: A Guide for Attorneys

Spotify Ad Studio: A Guide for Attorneys

May 29, 2020

As with seemingly everything else, advertising has evolved rapidly over the last few decades. The scope of advertising opportunities extends far beyond a simple radio ad on a local station — today, people are listening to their radio shows as podcasts. More and more, people turn to online streaming services for their music and entertainment,…