Law Firm Landing Pages Need to Be Up to Date

Having an expired landing page or two on your firm’s website might not seem like too much to worry about. However, those expired pages kill your Google rankings – the last thing you need in a competitive legal market.   Expired pages return soft 404 errors resulting in a not-so-great user experience for someone looking…

Law Firm CTAs and How to Improve Them

When was the last time your law firm changed its call to action (CTA)? If the answer is that you cannot recall when – it is time to review what you are using as a CTA.   Despite what many may think, a CTA is not just about telling people where they can go for…

You Can Fix Wrongly Ranked Pages for Your Law Firm

Despite doing everything right to get your law firm’s page ranked for the right keywords, something might go wrong, and a different page starts showing up for the target keywords. Without a doubt, it is frustrating and can affect your level of user engagement, resulting in fewer conversions and up your firm’s bounce and click-through…

How to Repurpose Your Law Firm’s Webinars

Any webinar your law firm creates takes a lot of hard work. It features well-known speakers, offers new information on what is happening in the legal industry and allows for an innovative approach to source new clients. This kind of information needs to be shared more than once, in as many ways as possible. It…

Google Knowledge Graph May Be Valuable for Law Firms

At its inception, the Google search engine worked by matching word strings – matching words to other words. In 2012 things changed as Google introduced the Knowledge Graph, which attempted to understand concepts. Google was grasping user intent and the relationship between entities – a baseline source of information. Knowledge Graphs are sources of information.…

How to Create a Successful Content Marketing Plan for Law Firms

The key to successful law firm marketing is not using just one or two ideas. It is a mixture of approaches that ultimately blend and create a successful marketing plan for your firm. Content marketing is a huge part of your firm’s marketing plan.  Here are ten steps to set you up on the content…

Law Firm and Attorney Reputation Management

Brand and reputation management goes hand-in-hand with all other digital marketing and SEO efforts. Regardless of how well established your brand may be and how you manage your reputations online and not, eventually, a problem will arise.  Managing your way out of a crisis is difficult but not impossible. Below are four tips on how…

Google’s Latest Best Practices for Page Titles

Page titles should always be unique, catchy and relevant. Writing page titles can be a challenge, particularly for a law firm website. If a page title does not meet the best practices set by Google, the search engine will change the title. To avoid this situation, Google recently released updated best practices for writing page…

You Can Now Put Your Law Firm Professional Profile on Twitter

All businesses can now apply for professional profiles on Twitter. Law firms can now have professional profiles on the platform.  This new feature has been in test mode for some time, but the platform is releasing it to everyone. Twitter’s professional profiles will give access to exclusive features. With a professional profile, it will be…

Law Firm Competitor Content Analysis

Like any law firm, you want your law firm to be highly competitive and deliver valuable services to clients and your community. One way to accomplish this goal is through effective marketing and competitor analysis.   It is challenging to stay ahead of the competition. One way to accomplish this is through analyzing competitor content.…

The Client is in the Details: Harness the Design Elements That Make a Website Work for Your Firm

December 10, 2011

Sometimes, a website comes across your desktop that is instantly striking. Exceptional websites are immediately recognizable but often difficult to define. What is it that makes a good looking website look so good? Attention to subtle details can elevate a website from average to amazing. The right combination of textures, light and shadow can make…

The Large and the Small of Attorney Website Design

December 6, 2011

Websites are simultaneously getting bigger for desktops while shrinking for mobile devices. Optimize your web presence by designing for both. Back in the ancient online days of the late 1990s and early 2000s, web designers, marketing firms and the attorneys they worked for enjoyed a simpler time. Many people still relied on traditional yellow page…

When it Comes to Legal Marketing, “Content is King”

December 3, 2011

Content is king. Content is the meat that holds together the skeleton of your firm’s online strategy. This is what makes you rise above the noise. This month we talk to Aviva Cuyler, Founder and CEO of JD Supra about legal marketing. Her insight is well worth highlighting and using to boost your law firm’s…

Search Engine Optimization Obiter Dicta

November 28, 2011

Google Places Attempts to Keep Lawyers Monogamous with Their Website Last year, Google merged their local listings with their natural search engine results visible for most popular metro keywords. When someone used to Google something like Boston personal injury lawyer, they would see a map at the top with letters A through G noting various…

The Evolving Lawyer

November 23, 2011

Establishing yourself in today’s legal market is a little more complicated than a nice location and a couple of contacts at the paper. While the world advances around them, many older law firms are slow to change. The old, oversized oak furniture and house-length conference tables are still present in many offices and some founding…

Lawyers Should Use Social Media to Their Advantage

November 21, 2011

If you ask Steven Choi, social media is what the Web was made to do. “The killer app of the Internet is social media,” said Choi, a California-based attorney and the man behind lawlink.com, the 8,000-member-strong social network for attorneys. Most lawyers are using some form of social media these days – Facebook, LinkedIn, Twitter,…

Is Your Online Strategy Holding You Back?

November 18, 2011

Neglecting your online marketing can have unintended consequences. Combat them by keeping your law firm’s message fresh, modern and consistent. Lawyers often spend days refining their expensive television ads. From the choice of professional attire to tone of voice, the ad encompasses all the fine points of who you are as an attorney and what…

Put Down the Gavel and No One Gets Hurt

November 10, 2011

Everyone knows that lawyers go to courthouses and judges use gavels. Moving beyond such law firm marketing stereotypes is a good practice. A law firm’s website works 24 hours a day, seven days a week as a non-stop brand ambassador. It is open for business when the firm is not, and communicates with prospects, converts…

Taking the Law into Your Own Handheld

November 7, 2011

Get away from your desk without sacrificing productivity. Devices such as the iPad, iPhone, and Android smartphones and tablets can allow you to work on more projects at once, save time, and unleash the need to be at the main office. Apps on these devices also help trim a firm’s operating costs on a yearly…

Video Blogging: Create Impact

November 4, 2011

Yes, you have the time and technology to add videos to your law firm’s website. It may be easier than you think. Video blogging is quick, effective and packs a punch for those viewing it. Most people are visual, and seeing a video and hearing what you have to say is often more powerful than…