Posts Tagged ‘Call to Action’
Law Firm CTAs and How to Improve Them
Descriptive CTAs are far more valuable and more relevant to search engines and your visitors.
Read MoreSEO Matters for Law Firms, Now More Than Ever
Acquiring local clients requires SEO to target those prospective users with the local area since many law firms serve locally in their county or state.
Read MoreCreating a More Compelling and Interesting “About” Page to Drive Traffic and Convert Leads
One of the most important – but also overlooked – pages on any law firm’s website is the “About” page.
Read MoreSEO and Copy Writing: How to Write SEO-Friendly Law Content for Readers
Search engine optimization (SEO) is integral to making sure online content is seen, and that it reaches the right people. One of the toughest challenges that copy writers face is writing content that is optimized for search engines yet will also appeal to people. Focusing exclusively on the technical aspects of SEO means neglecting the…
Read MoreVisual Cues & Microinteractions in Law Firm Web Design
Little things can have a big effect on how users navigate through a web page, and what they pay attention to or ignore. Subtle cues, like the direction subjects are looking in a picture, splashes of color, or even small arrows can be used to direct visitors to the most important parts of a page.…
Read MoreA Lawyer’s Guide to Developing High-Ranking Content
Law firms operate in competitive environments, which means having high-ranking content is vital to gaining website traffic and leads that convert. Not only does having great content make for a better website, but it also boosts rankings as search engines are known to reward sites that have quality, original content. There are several key components…
Read MoreTechniques for Effective Calls to Action on Law Firm Websites
A call to action (CTA) is an essential feature of any website that hopes to convert its visitors into clients. Calls to action have become increasingly important in a world of short attention spans where people decide in a matter of seconds whether to act or move on to the next website. For attorneys, the…
Read MoreStop Design From Getting In Your Way
Wonder why your website is not converting leads the way you think it should? You might be the victim of design-based conversion killers. Attorneys’ websites are not simply online brochures. A website serves many functions for a firm, and one of the most important of these functions is lead generation. Your website should be bringing…
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