Long-Tail Keywords for Law Firms

Long-Tail Keywords for Law Firms

There is no standard length that dictates when a search term is considered a long-tail keyphrase. Most definitions start considering a phrase long-tail at three words or more. However, the length of a phrase does not tell the whole story. What sets a long-tail keyphrase apart, in addition to number of words, is its specificity.…

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Keyword Research For A Law Firm Is Not As Hard As It Seems

Keyword Research For Law Firm Is Not As Hard As It Seems

When search engine optimization (SEO) companies mention keywords and research in the same sentence, a lot of eye rolls happen. Everyone knows how difficult it is to find the right keywords, right? There is this guideline and that guideline. Higher ranking numbers. Lower ranking numbers. Long-tail keywords, niche keywords, competitive keywords and – then there…

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