Choosing the Right Legal Marketing Mix for 2019

Choosing the Right Legal Marketing Mix for 2019

Most lawyers understand the importance of having a good marketing plan. But what many may not realize is that there is no formula for the perfect marketing mix guaranteed to work for all law firms. Adopting a singular, one-size-fits-all approach to marketing would mean ignoring the fact that no two law firms are the same.…

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How to Craft a Law Firm Marketing Plan That Works

A law firm’s marketing plan serves as a roadmap to help attorneys work toward the vision they have for the development of their practice. Creating a plan takes the guesswork out of promotional efforts by providing direction and structure to marketing activities. Developing the branding of a law firm is a collaborative process that often…

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