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Search Marketing Creating a More Compelling and Interesting “About” Page to Drive Traffic and Convert Leads

Creating a More Compelling and Interesting “About” Page to Drive Traffic and Convert Leads

One of the most important – but also overlooked – pages on any law firm’s website is the “About” page. Simply stated, an About page is a webpage where prospective…

Are You Paying Enough for Your Marketing?
Management

Are You Paying Enough for Your Marketing?

by Kristen Friend

Does Page Speed Affect Search Results?
Search Marketing

Does Page Speed Affect Search Results?

by Kristen Friend

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      The Myth of Scrolling

      The Myth of Scrolling

      The right type(face): an introduction to typography for lawyers

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Latest News
August 21
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Long-Tail Keywords for Law Firms
Search Marketing

Long-Tail Keywords for Law Firms

There is no standard length that dictates when a search term is considered a long-tail keyphrase. Most definitions start considering a phrase long-tail at three words or more. However, the…

by Kerrie Spencer

August 14
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Should Attorneys Offer Free Consultations?
Management

Should Attorneys Offer Free Consultations?

Free consultations usually amount to one of two things — a new client or a waste of time. There is little in between, which makes the question of whether to…

by Mike Heuer

August 7
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Optimize for the Human: Understanding Google BERT
Search Marketing

Optimize for the Human: Understanding Google BERT

Businesses of all kinds rely on the internet to connect with clients. And customers rely on Google search to find what they are looking for. But as Google says, “search…

by Ryan Conley

July 24
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Law Firm Attrition May Be Due to Corporate Culture Not Lack of Perks
Management

Law Firm Attrition May Be Due to Corporate Culture Not Lack of Perks

Associates have varying reasons for choosing whether to work for a large or small firm, or whether to start a solo practice. Whatever the reasons for starting at a firm…

by Kerrie Spencer

July 17
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Search Marketing

How Google Uses SEO For Its Websites

Search engine optimization (SEO) is the process of leveraging adjustments to your website, whether on the site itself or throughout the internet, to increase visibility by earning higher listing positions…

by Dexter Tam

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