Improving search engine optimization (SEO) helps law firms improve their search engine result page (SERP) ranking and get more organic traffic coming to its website. Identifying what keywords to use…
Writing Landing Page Copy for Your Law Firm That Converts Potential Clients to Clients
Law firms target potential clients in their advertisements, on their social media sites and on search engine results pages. What happens when the user clicks on the firm’s website? The…
Using Fastcase for Your Legal Research
Fastcase’s popularity is on the rise. Is it right for your firm? For years, Westlaw and LexisNexis were the two leading online legal research tools. However, a 2017 survey of…
Lawyer Spotlight – Todd J. Leonard
Meet Todd J. Leonard. Mr. Leonard is a personal injury lawyer with a practice in New Jersey. We caught up with Mr. Leonard and had a chat about his career…
The Importance of a Consistent Law Firm Brand Experience
In today’s competitive legal landscape, law firms need to go further to create compelling impact in the minds of their audience. Clients crave efficiency and affordability, and they are adapting…
Going Beyond Branding: A Law Firm’s Need for SEO
Branding is important to a law firm, but in the context of getting new clients, search engine optimization (SEO) is the key. When people search for an attorney on their…
