Most law firms invest marketing dollars into getting more traffic to their websites. However, that is only part of the equation. Law firms also need to invest money and time…
The Importance of the Google’s “Featured Snippets” and “People Also Ask” Elements for Law Firms
Staying on top of the new Google search developments is crucial for a law firm’s success. Marketing, especially online marketing, is a massive expense for many law firms, and for…
Law Firm’s Use of Infographics as a Marketing Tool
Getting and keeping the reader’s attention is a challenge for law firms. Marketing or law firm services needs to be something that will catch the reader’s eye, keep the reader’s…
Using Topic Clusters to Improve Law Firm SEO
Improving search engine optimization (SEO) helps law firms improve their search engine result page (SERP) ranking and get more organic traffic coming to its website. Identifying what keywords to use…
How Law Firms Can Establish a Successful Niche
Finding a legal niche can be a successful strategy for a group of recent law school graduates starting a law firm or an established law firm wanting to bring in…
Law Firm Marketing Success Stories
To be competitive, every firm needs a marketing strategy that fits its needs for lead generation and business development. Determining the specific tactics that work for your firm will take…
