Jason Bland
Higher Gas Prices Mean Fewer Car Accidents
Gas just crossed $4.00 a gallon again, according to AAA. For most Americans, that is nothing but bad news. But buried inside that pain at the pump is a pattern that researchers have documented for nearly two decades: when gas prices go up, traffic fatalities go down. You might be wondering why a guy who’s…
Jason Bland
Higher Gas Prices Mean Fewer Car Accidents
Gas just crossed $4.00 a gallon again, according to AAA. For most Americans, that is nothing but bad news. But buried inside that pain at the pump is a pattern that researchers have documented for nearly two decades: when gas prices go up, traffic fatalities go down. You might be wondering why a guy who’s…
How to Create Your Law Firm’s First Video
Whether you’re starting a TikTok channel, boosting your YouTube channel, or upgrading your website, video content can help make your future clients feel comfortable talking to you and your staff. For law firms, crafting an engaging and informative video can significantly enhance visibility and client engagement, plus open the doors to other opportunities like webinar…
Google’s March 2024 Broad Core Update is Fighting Spam and Deleting Low Quality Content
Google has long been the go-to search engine for billions of users worldwide, serving as a bridge between users and the vast ocean of information available on the web. Recognizing the importance of maintaining the integrity and quality of search results, Google has continually evolved its search algorithms and policies to combat spam and low-quality…
How to Get Local News Outlets to Cover Your Law Firm’s Big Case
Reaching out to local news outlets is a strategic move for law firm marketing directors aiming to enhance their firm’s visibility and establish its members as thought leaders in their practice areas. This article will guide law firm marketing directors through the process of engaging local news outlets to cover new cases, offering practical advice…
What are the best live chat services for lawyers?
Your law firm has invested hundreds of thousands of dollars to get people to your website. Once their, you have to make it easy to contact your firm and that means offering more than just a contact form and phone number. Live chat services can help connect you to prospective clients who are ready to…
By the Numbers
What's happening with law firms & the legal industry.
$1.4 Billion
Trial lawyers spent $1.4 billion on television ads in 2021 alone.
62 Percent
According to an ABA report, 62 percent of lawyers either don’t have access — or don’t know whether they have access — to their web analytics.
900 Lawyers…
… work for Google. If it were a law firm, it would be in the top 50 biggest firms by headcount in the U.S.
Bigger Law Firm Magazine
What Makes a Great Law Firm Marketing Director?
In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.
Bigger Law Firm Magazine
What Makes a Great Law Firm Marketing Director?
In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.
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Kerrie Spencer
The Need for Speed? Not for law firm rankings
For the better part of a decade, law firms have been told the same thing: your website is too slow, and that is why you are not ranking on Google. The pitch is clean and simple. Google says speed matters. Your PageSpeed score is bad. Pay us to fix it, and your rankings will improve….
AI Content Is Everywhere in Law Firm Search Results. But is it working?
Every law firm marketing conference, webinar, or workshop I have attended in the past year has featured at least one panel debating whether AI-generated content will help or hurt your Google rankings. The conversation usually splits into two camps. One side argues that Google will eventually crack down on AI content and punish anyone using…
Law Firm Sues Thomson Reuters Over Failure to Launch New FindLaw Website After Exchanging 134 Emails
Connecticut-based law firm Moore, O’Brien & Foti has filed a lawsuit against Thomson Reuters and its subsidiary FindLaw, alleging a string of failures that left the firm without a functional website despite paying substantial fees. The case, filed on May 23, 2024, in the Superior Court of Connecticut, sheds light on the potential pitfalls law…
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What Makes a Great Law Firm Marketing Director?
In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.
The Psychology of User Experience and Its Impact on Law Firm Marketing
User experience, commonly referred to as UX, is an essential aspect of any marketing strategy, including law firm marketing. It encompasses everything that the user experiences while interacting with a product or service, including ease of use, accessibility, visual appeal, and overall satisfaction. The psychology behind user experience is a fascinating subject, and understanding it…
Google is emphasizing visual search, with greater integration of images and videos.
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In the past, businesses were invited by Twitter to get a professional profile. Now, provided a business meets certain criteria, it can get a professional profile.
LinkedIn’s New Features and How They Can Benefit Law Firm SEO
Thanks to Articles For Pages, law firms are no longer restricted by a character count when they want to publish content.
How to Optimize Your Law Firm’s Facebook Page
Taking care of your law firm’s Facebook page can be time-consuming, but the time invested directly pays off when your page attracts followers and potential clients.
MORE STORIES
User experience, commonly referred to as UX, is an essential aspect of any marketing strategy, including law firm marketing. It encompasses everything that the user experiences while interacting with a product or service, including ease of use, accessibility, visual appeal, and overall satisfaction. The psychology behind user experience is a fascinating subject, and understanding it…
With each New Year, businesses and law firms alike look for ways to improve their practice. We wanted to know what some of the nation’s top law firms were working on for 2023… so we asked them! Here’s what law firms are doing to build bigger (and better) law firms in 2023.
OpenAI’s ChatGPT bot has been generating a lot of buzz. But can it generate unique content, over, and over, and over again? To find out, we created a fictional character named Larry, the Hairy Canary and asked ChatGPT to write a poem… and then another poem. And then another. Over the course of our tests…
One of the profound ways social media have shaped all our lives is by making networking and connecting conveniently.
Content is an essential part of a successful law firm marketing strategy, and it is important that attorneys respect the necessary time investment.
Google is emphasizing visual search, with greater integration of images and videos.
According to Google Search, they’re about to launch the “Helpful Content Update,” which is intended to make sure people surfing websites online are seeing more helpful, original content, written for people by people.
Having an expired landing page or two on your firm’s website may not seem like a big deal, but it can kill your Google rankings.
Descriptive CTAs are far more valuable and more relevant to search engines and your visitors.
Wrongly ranked pages are a common problem. When something like this happens, Google is not seeing the page you intended to rank as a good destination for web traffic.
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