One of the most important – but also overlooked – pages on any law firm’s website is the “About” page. Simply stated, an About page is a webpage where prospective…
Long-Tail Keywords for Law Firms
There is no standard length that dictates when a search term is considered a long-tail keyphrase. Most definitions start considering a phrase long-tail at three words or more. However, the…
Should Attorneys Offer Free Consultations?
Free consultations usually amount to one of two things — a new client or a waste of time. There is little in between, which makes the question of whether to…
Optimize for the Human: Understanding Google BERT
Businesses of all kinds rely on the internet to connect with clients. And customers rely on Google search to find what they are looking for. But as Google says, “search…
Law Firm Attrition May Be Due to Corporate Culture Not Lack of Perks
Associates have varying reasons for choosing whether to work for a large or small firm, or whether to start a solo practice. Whatever the reasons for starting at a firm…
How Google Uses SEO For Its Websites
Search engine optimization (SEO) is the process of leveraging adjustments to your website, whether on the site itself or throughout the internet, to increase visibility by earning higher listing positions…
