You may have noticed that Chatbots are replacing mobile contact forms. The trend is not limited to retailers, airlines and hotels. It is also taking place on law firm websites.…
How Facebook’s New Political Ad Guidelines Are Affecting Lawyer Advertising
After the Cambridge Analytica scandal that opened the nation’s eyes to data privacy and put into perspective the power social media platforms can have in influencing a presidential election, Facebook…
Why Law Firms Need to Use VPNs
Lawyers are bound to keep the confidences of their clients. Lawyers carry sensitive information on their computers and their mobile devices. Having information fall into the wrong hands could harm…
Why Newsletters Fail and How Your Law Firm’s Newsletter Can Succeed
Electronic newsletters can be great marketing tools for law firms, but they often fail. Consider why law firm newsletters fail so your firm will know what mistakes to avoid when…
Five Top Law Firm Marketing Bloopers to Avoid
The interesting thing about bloopers when marketing a law firm is that lawyers do not need to be afraid of making mistakes or taking a risk, because innovation comes from…
When Smart Devices Talk: AI and Fourth Amendment Rights
Artificial intelligence (AI) is woven into the fabric of our everyday lives, whether it is smartphones in our pockets or virtual assistants in our homes or offices. While smart devices…
