Journalist interviews lawyer

Reaching out to local news outlets is a strategic move for law firm marketing directors aiming to enhance their firm’s visibility and establish its members as thought leaders in their practice areas. This article will guide law firm marketing directors through the process of engaging local news outlets to cover new cases, offering practical advice…

Journalist interviews lawyer

Reaching out to local news outlets is a strategic move for law firm marketing directors aiming to enhance their firm’s visibility and establish its members as thought leaders in their practice areas. This article will guide law firm marketing directors through the process of engaging local news outlets to cover new cases, offering practical advice…

Google Changes the Rules for AI Content

Google has Changed their Mind About AI Generated Content

Their change in terms essentially amounts to, “Yes, you can use AI tools to help create quality content but it had better be good.”

Law Firm Marketing Director

What Makes a Great Law Firm Marketing Director?

In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.

Best live chat for lawyers

What are the best live chat services for lawyers?

Your law firm has invested hundreds of thousands of dollars to get people to your website. Once their, you have to make it easy to contact your firm and that means offering more than just a contact form and phone number. Live chat services can help connect you to prospective clients who are ready to…

Law Firm Marketing Director

What Makes a Great Law Firm Marketing Director?

In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.

By the Numbers

What's happening with law firms & the legal industry.

900 Lawyers…

… work for Google. If it were a law firm, it would be in the top 50 biggest firms by headcount in the U.S.

$1.4 Billion

Trial lawyers spent $1.4 billion on television ads in 2021 alone.

62 Percent

According to an ABA report, 62 percent of lawyers either don’t have access — or don’t know whether they have access — to their web analytics.

What Makes a Great Law Firm Marketing Director?

In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.

What Makes a Great Law Firm Marketing Director?

In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.

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Best live chat for lawyers

Your law firm has invested hundreds of thousands of dollars to get people to your website. Once their, you have to make it easy to contact your firm and that means offering more than just a contact form and phone number. Live chat services can help connect you to prospective clients who are ready to…

Confused robot

What ChatGPT Can’t Do as Told by ChatGPT

ChatGPT, developed by OpenAI, is a powerful artificial intelligence language model that has revolutionized the way we interact with machines. It’s capable of generating human-like text and comprehending complex queries, making it a valuable tool for numerous applications. However, like all technologies, it’s not without its limitations. This article will explore areas where ChatGPT falls…

Bilingual lawyer meeting with a client

Harnessing the Power of Bilingual SEO for Law Firms

Bilingual law firms have a unique opportunity to broaden their client base and extend their services to a wider demographic. However, just being bilingual is not enough; effectively leveraging bilingual SEO can make a significant difference. This article will explore the concept of bilingual law firm SEO, its benefits, and how to implement it for…

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Law Firm Marketing Director

What Makes a Great Law Firm Marketing Director?

In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.

Law Firm UX

The Psychology of User Experience and Its Impact on Law Firm Marketing

User experience, commonly referred to as UX, is an essential aspect of any marketing strategy, including law firm marketing. It encompasses everything that the user experiences while interacting with a product or service, including ease of use, accessibility, visual appeal, and overall satisfaction. The psychology behind user experience is a fascinating subject, and understanding it…

Google Mobile for Search for Lawyers

Google is emphasizing visual search, with greater integration of images and videos.

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You Can Now Put Your Law Firm Professional Profile on Twitter

In the past, businesses were invited by Twitter to get a professional profile. Now, provided a business meets certain criteria, it can get a professional profile.

LinkedIn’s New Features and How They Can Benefit Law Firm SEO

LinkedIn’s New Features and How They Can Benefit Law Firm SEO

Thanks to Articles For Pages, law firms are no longer restricted by a character count when they want to publish content.

How to Optimize Your Law Firm's Facebook Page

How to Optimize Your Law Firm’s Facebook Page

Taking care of your law firm’s Facebook page can be time-consuming, but the time invested directly pays off when your page attracts followers and potential clients.

MORE STORIES
How to Repurpose Your Law Firm’s Webinars

How to Repurpose Your Law Firm’s Webinars

Capitalize on the success of the webinars.

Google Knowledge Graph May Be Valuable for Law Firms

The Knowledge Graph uses the information on the web to understand real-world connections between the data it collects.

How to Create a Successful Content Marketing Plan for Law Firms

How to Create a Successful Content Marketing Plan for Law Firms

Content guidelines with stated direction let writers, designers, and contributors know what they need to focus on.

Law Firm and Attorney Reputation Management

Law Firm and Attorney Reputation Management

Managing your way out of a crisis is difficult but not impossible.

Google’s Latest Best Practices for Page Titles

Google’s Latest Best Practices for Page Titles

By following these guidelines, your law firm can create excellent quality page titles to help it rank in search.

You Can Now Put Your Law Firm Professional Profile on Twitter

You Can Now Put Your Law Firm Professional Profile on Twitter

In the past, businesses were invited by Twitter to get a professional profile. Now, provided a business meets certain criteria, it can get a professional profile.

Law Firm Competitor Content Analysis

Law Firm Competitor Content Analysis

Stay to speed on the changing legal landscape by understanding how your competitors stay relevant.

How YouTube Recommends Videos for Law Firm Homepages

How YouTube Recommends Videos for Law Firm Homepages

Have you wondered how videos get views? As you likely guessed, there is a process for YouTube’s recommendation engine.

LinkedIn’s New Features and How They Can Benefit Law Firm SEO

LinkedIn’s New Features and How They Can Benefit Law Firm SEO

Thanks to Articles For Pages, law firms are no longer restricted by a character count when they want to publish content.

10 Tips for Successful Video Content for Your Law Firm

10 Tips for Successful Video Content for Your Law Firm

 

So many interesting stories can be told in the legal field that creating great videos may be easier than you suspect.

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