Kerrie Spencer
Law Firm Landing Pages Need to Be Up to Date
Having an expired landing page or two on your firm’s website may not seem like a big deal, but it can kill your Google rankings.
Law Firm Competitor Content Analysis
Stay to speed on the changing legal landscape by understanding how your competitors stay relevant.
How YouTube Recommends Videos for Law Firm Homepages
Have you wondered how videos get views? As you likely guessed, there is a process for YouTube’s recommendation engine.
Should Attorneys Offer Free Consultations?
Free consultations usually amount to one of two things — a new client or a waste of time, which makes the question of whether to them hotly debated.
By the Numbers
What's happening with law firms & the legal industry.
900 Lawyers…
… work for Google. If it were a law firm, it would be in the top 50 biggest firms by headcount in the U.S.
$1.4 Billion
Trial lawyers spent $1.4 billion on television ads in 2021 alone.
62 Percent
According to an ABA report, 62 percent of lawyers either don’t have access — or don’t know whether they have access — to their web analytics.
Kristen Friend
The Complete Law Firm Website Launch Assembly Guide
A successful website launch is critical for your firm’s business development, and with all the moving parts, it is easy to miss important steps. Fortunately, you can avoid the mistakes that countless developers have learned the hard way by following an established checklist.
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Content guidelines with stated direction let writers, designers, and contributors know what they need to focus on.
10 Tips for Successful Video Content for Your Law Firm
So many interesting stories can be told in the legal field that creating great videos may be easier than you suspect.
What to Do About Old, Low-Quality Content on Your Law Firm’s Website
In today’s digital landscape, having old, low-quality content is going to cost you your site’s ranking position.
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Pop-Ups on Law Firm Websites Can Be Tricky
Well-designed and optimized pop-ups have numerous benefits.
Law Firm Websites Perform Best by Partnering SEO and Design
While you want to maximize your search engine optimization (SEO) efforts, you also need to pay close attention to your design efforts.
Jessylyn Los Banos
How Infographics Can Generate Leads With Compelling Data Storytelling
To help generate leads, law firms are increasingly using infographics to help demystify and explain complex legal concepts to attract potential clients and advertise their services.
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Thanks to Articles For Pages, law firms are no longer restricted by a character count when they want to publish content.
How to Optimize Your Law Firm’s Facebook Page
Taking care of your law firm’s Facebook page can be time-consuming, but the time invested directly pays off when your page attracts followers and potential clients.
How Law Firms Can Reach Potential Clients With Content on LinkedIn
According to digital marketers, 80 percent of social media leads come from LinkedIn. It is an excellent platform for lawyers to build their brand.
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Rich snippets are Google Search results that are enhanced with additional functionality or data.
When links break, work on links with high authority that are still relatively fresh and new.
Taking care of your law firm’s Facebook page can be time-consuming, but the time invested directly pays off when your page attracts followers and potential clients.
Reviews matter because 84 percent of consumers trust reviews as personal recommendations when deciding what business.
Keyword stuffing adds additional descriptors to a law firm’s business name on their GMB that are not a part of the firm’s registered legal name.
Internet users rely on testimonials for various reasons, ranging from informing a major purchase decision to hiring an attorney.
The three factors that make up high-quality links are relevancy, authority and diversity.
According to digital marketers, 80 percent of social media leads come from LinkedIn. It is an excellent platform for lawyers to build their brand.
With the addition of scheduled stories across Instagram and Facebook, law firms can slot items to be published in advance on more than one social platform.
Instagram can also be used for direct messaging, posting stories, shopping and more.
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