The value of podcast transcripts lies in more than just one reason, hearing it correctly as it was said. Like the famous misheard lyrics of Jefferson Starship: “We built this…
How Law Firms Can Increase Lead Conversions
Most law firms invest marketing dollars into getting more traffic to their websites. However, that is only part of the equation. Law firms also need to invest money and time…
Ethical Hacking May Need to Start From Inside the Law Firm – Hiring a Hacker
Most law firms deal with data breaches after the fact because many law offices are not up to date on cybersecurity. Many will only worry about cybersecurity until it is too…
How Law Firms Can React to a Shift Toward Voice Searches
The way people find products and services online is changing. Rather than typing a few words in a search screen box, people ask questions of their voice assistants and other…
The Importance of the Google’s “Featured Snippets” and “People Also Ask” Elements for Law Firms
Staying on top of the new Google search developments is crucial for a law firm’s success. Marketing, especially online marketing, is a massive expense for many law firms, and for…
Law Firm’s Use of Infographics as a Marketing Tool
Getting and keeping the reader’s attention is a challenge for law firms. Marketing or law firm services needs to be something that will catch the reader’s eye, keep the reader’s…
