Do Users Still Scroll? There is an age-old myth that scrolling is bad user experience. People do not like to scroll. Users simply do not scroll past “the fold” of…
Google Limits Search Results Per Domain for More Diversity – How Does This Affect Law Firms?
Early June, Google released a change to how search results are handled and displayed. On the surface, the latest change seems like an oxymoron. Limiting search results to two pages…
Big Results for Big Law Firms
Every competitive law firm needs an effective marketing strategy for lead generation and business development. Law firm marketing plans depend on a variety of factors including the size of a…
The Role of Cybersecurity in the Legal Field
Many law firms are vulnerable to cyberattacks. The costs to prevent and prepare for a cyberattack are high, but law firms are starting to realize the importance of cybersecurity to…
SEO Hierarchy of Needs: A Guide for Beginner Law Firms
Think back to your college psychology classes. Remember Maslow’s hierarchy of needs, the theory that states our human needs must be met in a certain order? For example, something like…
Should Law Firms Use Chatbots Rather Than Mobile Forms?
You may have noticed that Chatbots are replacing mobile contact forms. The trend is not limited to retailers, airlines and hotels. It is also taking place on law firm websites.…
