When was the last time your law firm changed its call to action (CTA)? If the answer is that you cannot recall when – it is time to review what…
Google Knowledge Graph May Be Valuable for Law Firms
At its inception, the Google search engine worked by matching word strings – matching words to other words. In 2012 things changed as Google introduced the Knowledge Graph, which attempted…
How to Create a Successful Content Marketing Plan for Law Firms
The key to successful law firm marketing is not using just one or two ideas. It is a mixture of approaches that ultimately blend and create a successful marketing plan…
Law Firm and Attorney Reputation Management
Brand and reputation management goes hand-in-hand with all other digital marketing and SEO efforts. Regardless of how well established your brand may be and how you manage your reputations online…
Google’s Latest Best Practices for Page Titles
Page titles should always be unique, catchy and relevant. Writing page titles can be a challenge, particularly for a law firm website. If a page title does not meet the…
You Can Now Put Your Law Firm Professional Profile on Twitter
All businesses can now apply for professional profiles on Twitter. Law firms can now have professional profiles on the platform. This new feature has been in test mode for some…