Businesses of all kinds rely on the internet to connect with clients. And customers rely on Google search to find what they are looking for. But as Google says, “search…
How Infographics Can Generate Leads With Compelling Data Storytelling
In today’s competitive marketing landscape, potential clients are looking for authority and authenticity when searching for law firms to hire. To help generate leads, law firms are increasingly using infographics…
How a Law Firm Can Use Instagram Effectively
Many law firms take advantage of the opportunities offered by social media. These firms make Facebook, Twitter and LinkedIn part of their marketing strategy. However, one form of social media…
Lawyer Spotlight: Jason Erlich
A person’s work forms a big part of their identity. As an employment law attorney with a practice in San Francisco, California, Jason Erlich has a deep understanding of the…
The Controversial Link-Building Practice That Google Will Not Penalize Your Law Firm for Using
Often, law firms prefer to play it safe with their online marketing strategy for fear of scaring off potential clients. This is reflected in the language law firms use on…
Spotify Ad Studio: A Guide for Attorneys
As with seemingly everything else, advertising has evolved rapidly over the last few decades. The scope of advertising opportunities extends far beyond a simple radio ad on a local station…
