How law firms are upgrading their practices in 2023

With each New Year, businesses and law firms alike look for ways to improve their practice. We wanted to know what some of the nation’s top law firms were working on for 2023… so we asked them! Here’s what law firms are doing to build bigger (and better) law firms in 2023. Harnessing the Advantages…

How law firms are upgrading their practices in 2023

With each New Year, businesses and law firms alike look for ways to improve their practice. We wanted to know what some of the nation’s top law firms were working on for 2023… so we asked them! Here’s what law firms are doing to build bigger (and better) law firms in 2023. Harnessing the Advantages…

Google Helpful Content Update

How Google’s Helpful Content Update Relates to Law Firms

According to Google Search, they’re about to launch the “Helpful Content Update.” That update starts rolling out next week after August 22nd and is likely to continue over two weeks. This is intended to make sure people surfing websites online are seeing more helpful, original content, written for people by people. The main idea here…

Law Firm Landing Pages Need to Be Up to Date

Law Firm Landing Pages Need to Be Up to Date

Having an expired landing page or two on your firm’s website may not seem like a big deal, but it can kill your Google rankings.

Law Firm and Attorney Reputation Management

Law Firm and Attorney Reputation Management

Managing your way out of a crisis is difficult but not impossible.

Are You Paying Enough for Your Marketing?

Are You Paying Enough for Your Marketing?

Advertising costs money. How much should you be spending?

By the Numbers

What's happening with law firms & the legal industry.

62 Percent

According to an ABA report, 62 percent of lawyers either don’t have access — or don’t know whether they have access — to their web analytics.

900 Lawyers…

… work for Google. If it were a law firm, it would be in the top 50 biggest firms by headcount in the U.S.

$1.4 Billion

Trial lawyers spent $1.4 billion on television ads in 2021 alone.

The Complete Law Firm Website Launch Assembly Guide

A successful website launch is critical for your firm’s business development, and with all the moving parts, it is easy to miss important steps. Fortunately, you can avoid the mistakes that countless developers have learned the hard way by following an established checklist.

The Complete Law Firm Website Launch Assembly Guide

A successful website launch is critical for your firm’s business development, and with all the moving parts, it is easy to miss important steps. Fortunately, you can avoid the mistakes that countless developers have learned the hard way by following an established checklist.

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YouTube Handles for Law Firms

One of the profound ways social media have shaped all our lives is by making networking and connecting convenient. Twitter, Facebook, and Instagram to name a few allow you to directly communicate with someone by tagging them, with an @, followed by their name or username. As leaders in the online video-sharing space, YouTube has…

Lawyer focusing on content

How Law Firm Marketing Directors Can Keep Attorneys Focused on Content

Every marketing director knows that content is an essential part of a successful law firm marketing strategy and one that requires the investment of considerable time and resources. Creating content, however, is unlikely to be top of mind for busy lawyers who are meeting with clients, arguing cases in court and tending to the demands…

Google Mobile for Search for Lawyers

How Your Law Firm Can Take Advantage of Google’s New Mobile Search Design

At Google’s annual Search On conference on September 28th, the company announced several key changes to how it displays search results on mobile. The updates reflect the growing tendency of users to “search and explore information in new ways.” Google is emphasizing visual search, with greater integration of images and videos. The popularity of Instagram…

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Google Mobile for Search for Lawyers

How Your Law Firm Can Take Advantage of Google’s New Mobile Search Design

At Google’s annual Search On conference on September 28th, the company announced several key changes to how it displays search results on mobile. The updates reflect the growing tendency of users to “search and explore information in new ways.” Google is emphasizing visual search, with greater integration of images and videos. The popularity of Instagram…

Pop-Ups on Law Firm Websites Can Be Tricky

Pop-Ups on Law Firm Websites Can Be Tricky

Well-designed and optimized pop-ups have numerous benefits.

Law Firm Websites Perform Best by Partnering SEO and Design

While you want to maximize your search engine optimization (SEO) efforts, you also need to pay close attention to your design efforts.

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LinkedIn’s New Features and How They Can Benefit Law Firm SEO

Thanks to Articles For Pages, law firms are no longer restricted by a character count when they want to publish content.

How to Optimize Your Law Firm's Facebook Page

How to Optimize Your Law Firm’s Facebook Page

Taking care of your law firm’s Facebook page can be time-consuming, but the time invested directly pays off when your page attracts followers and potential clients.

How Law Firms Can Reach Potential Clients With Content on LinkedIn

How Law Firms Can Reach Potential Clients With Content on LinkedIn

According to digital marketers, 80 percent of social media leads come from LinkedIn. It is an excellent platform for lawyers to build their brand.

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Google Now Shows Ranking Factors on Search Results

Google Now Shows Ranking Factors on Search Results

This new information provides an immediate window into what factors Google uses to display results for an online query. 

Pop-Ups on Law Firm Websites Can Be Tricky

Pop-Ups on Law Firm Websites Can Be Tricky

Well-designed and optimized pop-ups have numerous benefits.

Google's Core Algorithm Updates Rolling Out to Confusion

Google’s Core Algorithm Updates Rolling Out to Confusion

Two words apply to what is up with this latest Google core update: “Who knows?”

What to Do About Old, Low-Quality Content on Your Law Firm's Website

What to Do About Old, Low-Quality Content on Your Law Firm’s Website

In today’s digital landscape, having old, low-quality content is going to cost you your site’s ranking position.

Google Core Algorithm Update, Part One

Google Core Algorithm Update, Part One

According to Google, there should not be any earthquake shifts in organic traffic due to this change.

Law Firm Websites Perform Best by Partnering SEO and Design

Law Firm Websites Perform Best by Partnering SEO and Design

While you want to maximize your search engine optimization (SEO) efforts, you also need to pay close attention to your design efforts.

How To Optimize Your Firm’s Website For Rich Snippets

Rich snippets are Google Search results that are enhanced with additional functionality or data.

Fixing Broken Links on Your Law Firm's Page Matters to Your SEO

Fixing Broken Links on Your Law Firm’s Page Matters to Your SEO

When links break, work on links with high authority that are still relatively fresh and new.

How to Optimize Your Law Firm's Facebook Page

How to Optimize Your Law Firm’s Facebook Page

Taking care of your law firm’s Facebook page can be time-consuming, but the time invested directly pays off when your page attracts followers and potential clients.

How Law Firms Can Generate Positive Client Reviews

How Law Firms Can Generate Positive Client Reviews

Reviews matter because 84 percent of consumers trust reviews as personal recommendations when deciding what business.