The method a person chooses to perform a search affects the contents of that search. Between phones, smart home devices, personal assistants and good old-fashioned desktop computers, internet users have…
What You Can Learn From Google’s Consumer Insights
Think with Google, a Google-owned website, offers articles, infographics and case studies based on trends and data that it has compiled. Natalie Zmuda, an editor at Think with Google, has…
The Ultimate UX Writing Guide
Your team has spent countless hours researching, generating ideas and writing content to produce valuable leads that keep your firm growing. However, in the midst of content creation, there is…
Can Technology Be Used To Limit Who Sees An Employment Ad?
Plaintiffs allege targeted job ads discriminate against them. Amazon, T-Mobile, Cox Communications and Media Group, Ikea, Enterprise Rent-A-Car and the University of Maryland Medical Center are defendants in an age…
Digital Trends for Law Firms – Promoting Videos
With the latest changes in the Facebook algorithm, the social media platform is now showing fewer posts from untrustworthy sources and fewer low quality viral videos. Instead, they are putting…
Five Statistics To Drive Your Firm’s Marketing
An effective marketing strategy must be multifaceted. Law firms should build authority, trust and brand recognition. They must generate traffic to their websites and turn visitors into leads. With so…
