Every marketing director knows that content is an essential part of a successful law firm marketing strategy and one that requires the investment of considerable time and resources. Creating content, however, is unlikely to be top of mind for busy lawyers who are meeting with clients, arguing cases in court and tending to the demands…
Every marketing director knows that content is an essential part of a successful law firm marketing strategy and one that requires the investment of considerable time and resources. Creating content, however, is unlikely to be top of mind for busy lawyers who are meeting with clients, arguing cases in court and tending to the demands…
You Can Fix Wrongly Ranked Pages for Your Law Firm
Wrongly ranked pages are a common problem. When something like this happens, Google is not seeing the page you intended to rank as a good destination for web traffic.
Google Knowledge Graph May Be Valuable for Law Firms
The Knowledge Graph uses the information on the web to understand real-world connections between the data it collects.
Should Attorneys Offer Free Consultations?
Free consultations usually amount to one of two things — a new client or a waste of time, which makes the question of whether to them hotly debated.
By the Numbers
What's happening with law firms & the legal industry.
900 Lawyers…
… work for Google. If it were a law firm, it would be in the top 50 biggest firms by headcount in the U.S.
$1.4 Billion
Trial lawyers spent $1.4 billion on television ads in 2021 alone.
62 Percent
According to an ABA report, 62 percent of lawyers either don’t have access — or don’t know whether they have access — to their web analytics.
Kristen Friend
The Complete Law Firm Website Launch Assembly Guide
A successful website launch is critical for your firm’s business development, and with all the moving parts, it is easy to miss important steps. Fortunately, you can avoid the mistakes that countless developers have learned the hard way by following an established checklist.
Kristen Friend
The Complete Law Firm Website Launch Assembly Guide
A successful website launch is critical for your firm’s business development, and with all the moving parts, it is easy to miss important steps. Fortunately, you can avoid the mistakes that countless developers have learned the hard way by following an established checklist.
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At Google’s annual Search On conference on September 28th, the company announced several key changes to how it displays search results on mobile. The updates reflect the growing tendency of users to “search and explore information in new ways.” Google is emphasizing visual search, with greater integration of images and videos. The popularity of Instagram…
How Google’s Helpful Content Update Relates to Law Firms
According to Google Search, they’re about to launch the “Helpful Content Update.” That update starts rolling out next week after August 22nd and is likely to continue over two weeks. This is intended to make sure people surfing websites online are seeing more helpful, original content, written for people by people. The main idea here…
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How Your Law Firm Can Take Advantage of Google’s New Mobile Search Design
At Google’s annual Search On conference on September 28th, the company announced several key changes to how it displays search results on mobile. The updates reflect the growing tendency of users to “search and explore information in new ways.” Google is emphasizing visual search, with greater integration of images and videos. The popularity of Instagram…
Pop-Ups on Law Firm Websites Can Be Tricky
Well-designed and optimized pop-ups have numerous benefits.
Kerrie Spencer
Law Firm Websites Perform Best by Partnering SEO and Design
While you want to maximize your search engine optimization (SEO) efforts, you also need to pay close attention to your design efforts.
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Thanks to Articles For Pages, law firms are no longer restricted by a character count when they want to publish content.
How to Optimize Your Law Firm’s Facebook Page
Taking care of your law firm’s Facebook page can be time-consuming, but the time invested directly pays off when your page attracts followers and potential clients.
How Law Firms Can Reach Potential Clients With Content on LinkedIn
According to digital marketers, 80 percent of social media leads come from LinkedIn. It is an excellent platform for lawyers to build their brand.
MORE STORIES
In today’s digital landscape, having old, low-quality content is going to cost you your site’s ranking position.
According to Google, there should not be any earthquake shifts in organic traffic due to this change.
While you want to maximize your search engine optimization (SEO) efforts, you also need to pay close attention to your design efforts.
Rich snippets are Google Search results that are enhanced with additional functionality or data.
When links break, work on links with high authority that are still relatively fresh and new.
Taking care of your law firm’s Facebook page can be time-consuming, but the time invested directly pays off when your page attracts followers and potential clients.
Reviews matter because 84 percent of consumers trust reviews as personal recommendations when deciding what business.
Keyword stuffing adds additional descriptors to a law firm’s business name on their GMB that are not a part of the firm’s registered legal name.
Internet users rely on testimonials for various reasons, ranging from informing a major purchase decision to hiring an attorney.
The three factors that make up high-quality links are relevancy, authority and diversity.
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