When marketing a law firm or some other service or good, the marketing appeal must reach relevant consumers. Marketing reach refers to the ability to expose as many relevant consumers…
Avvo’s Lawyer Ratings Protected by the First Amendment, Judge Rules in False-Advertising Suit
In what may yet turn out to be a case with a controversial decision, U.S. District Judge Koeltl ruled that Avvo’s lawyer ratings are statements of opinion and are protected…
Do Not Let E-Discovery Litigation Become Overwhelming
Over the last twenty years, e-discovery has become a significant part of litigation. Even in relatively uncomplicated cases, e-discovery can play a significant role in success or defeat. Most lawyers…
Majority of Legal Departments Not Ready for Digitization, Says Report
Businesses are going digital. But a recent report reveals in-house legal departments are struggling to keep up with the digitization initiatives of their companies. Only 19 percent of legal teams…
Americans Believe Legal Fees Are Extremely Expensive
Just over two-thirds of Americans, or 69 percent, state they would definitely use online legal services to save money. Many more wish for an alternative to traditional attorneys. Meet “Your…
Apple Case Could Affect How Antitrust Cases Are Viewed in the Future
A pending U.S. Supreme Court ruling could force a radical change in the way manufacturers distribute their products to consumers via third parties. In Apple V. Pepper, a lower court…
