The way people find a lawyer has changed over the past 15 years. According to a FindLaw survey, in 2005, 65 percent of survey respondents said they would ask a…
Groupwise: How Google Might Harness Comparisons
Groupwise scoring functions using deep neural networks: New Google experiment may change the way webpages are ranked. Deciphering Google’s search algorithms so clients’ sites can perform well on search engine…
Google Limits Search Results Per Domain for More Diversity – How Does This Affect Law Firms?
Early June, Google released a change to how search results are handled and displayed. On the surface, the latest change seems like an oxymoron. Limiting search results to two pages…
Big Results for Big Law Firms
Every competitive law firm needs an effective marketing strategy for lead generation and business development. Law firm marketing plans depend on a variety of factors including the size of a…
The Role of Cybersecurity in the Legal Field
Many law firms are vulnerable to cyberattacks. The costs to prevent and prepare for a cyberattack are high, but law firms are starting to realize the importance of cybersecurity to…
SEO Hierarchy of Needs: A Guide for Beginner Law Firms
Think back to your college psychology classes. Remember Maslow’s hierarchy of needs, the theory that states our human needs must be met in a certain order? For example, something like…
