Law Firm Landing Pages Need to Be Up to Date

Having an expired landing page or two on your firm’s website may not seem like a big deal, but it can kill your Google rankings.

Law Firm Landing Pages Need to Be Up to Date

Having an expired landing page or two on your firm’s website may not seem like a big deal, but it can kill your Google rankings.

Law Firm Competitor Content Analysis

Law Firm Competitor Content Analysis

Stay to speed on the changing legal landscape by understanding how your competitors stay relevant.

How YouTube Recommends Videos for Law Firm Homepages

How YouTube Recommends Videos for Law Firm Homepages

Have you wondered how videos get views? As you likely guessed, there is a process for YouTube’s recommendation engine.

Are You Paying Enough for Your Marketing?

Are You Paying Enough for Your Marketing?

Advertising costs money. How much should you be spending?

Should Attorneys Offer Free Consultations?

Should Attorneys Offer Free Consultations?

Free consultations usually amount to one of two things — a new client or a waste of time, which makes the question of whether to them hotly debated.

By the Numbers

What's happening with law firms & the legal industry.

900 Lawyers…

… work for Google. If it were a law firm, it would be in the top 50 biggest firms by headcount in the U.S.

$1.4 Billion

Trial lawyers spent $1.4 billion on television ads in 2021 alone.

62 Percent

According to an ABA report, 62 percent of lawyers either don’t have access — or don’t know whether they have access — to their web analytics.

The Complete Law Firm Website Launch Assembly Guide

A successful website launch is critical for your firm’s business development, and with all the moving parts, it is easy to miss important steps. Fortunately, you can avoid the mistakes that countless developers have learned the hard way by following an established checklist.

The Complete Law Firm Website Launch Assembly Guide

A successful website launch is critical for your firm’s business development, and with all the moving parts, it is easy to miss important steps. Fortunately, you can avoid the mistakes that countless developers have learned the hard way by following an established checklist.

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How to Create a Successful Content Marketing Plan for Law Firms

Content guidelines with stated direction let writers, designers, and contributors know what they need to focus on.

10 Tips for Successful Video Content for Your Law Firm

10 Tips for Successful Video Content for Your Law Firm

So many interesting stories can be told in the legal field that creating great videos may be easier than you suspect.

What to Do About Old, Low-Quality Content on Your Law Firm's Website

What to Do About Old, Low-Quality Content on Your Law Firm’s Website

In today’s digital landscape, having old, low-quality content is going to cost you your site’s ranking position.

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Pop-Ups on Law Firm Websites Can Be Tricky

Pop-Ups on Law Firm Websites Can Be Tricky

Well-designed and optimized pop-ups have numerous benefits.

Law Firm Websites Perform Best by Partnering SEO and Design

Law Firm Websites Perform Best by Partnering SEO and Design

While you want to maximize your search engine optimization (SEO) efforts, you also need to pay close attention to your design efforts.

How Infographics Can Generate Leads With Compelling Data Storytelling

To help generate leads, law firms are increasingly using infographics to help demystify and explain complex legal concepts to attract potential clients and advertise their services.

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LinkedIn’s New Features and How They Can Benefit Law Firm SEO

Thanks to Articles For Pages, law firms are no longer restricted by a character count when they want to publish content.

How to Optimize Your Law Firm's Facebook Page

How to Optimize Your Law Firm’s Facebook Page

Taking care of your law firm’s Facebook page can be time-consuming, but the time invested directly pays off when your page attracts followers and potential clients.

How Law Firms Can Reach Potential Clients With Content on LinkedIn

How Law Firms Can Reach Potential Clients With Content on LinkedIn

According to digital marketers, 80 percent of social media leads come from LinkedIn. It is an excellent platform for lawyers to build their brand.

MORE STORIES

How To Optimize Your Firm’s Website For Rich Snippets

Rich snippets are Google Search results that are enhanced with additional functionality or data.

Fixing Broken Links on Your Law Firm's Page Matters to Your SEO

Fixing Broken Links on Your Law Firm’s Page Matters to Your SEO

When links break, work on links with high authority that are still relatively fresh and new.

How to Optimize Your Law Firm's Facebook Page

How to Optimize Your Law Firm’s Facebook Page

Taking care of your law firm’s Facebook page can be time-consuming, but the time invested directly pays off when your page attracts followers and potential clients.

How Law Firms Can Generate Positive Client Reviews

How Law Firms Can Generate Positive Client Reviews

Reviews matter because 84 percent of consumers trust reviews as personal recommendations when deciding what business.

Keyword Stuffing Your Google My Business Listing Can Have a Negative Impact

Keyword stuffing adds additional descriptors to a law firm’s business name on their GMB that are not a part of the firm’s registered legal name.

Turn Testimonials Into SEO Success for Your Law Firm

Turn Testimonials Into SEO Success for Your Law Firm

Internet users rely on testimonials for various reasons, ranging from informing a major purchase decision to hiring an attorney.

What Makes A Good Quality Link?

What Makes A Good Quality Link?

The three factors that make up high-quality links are relevancy, authority and diversity.

How Law Firms Can Reach Potential Clients With Content on LinkedIn

How Law Firms Can Reach Potential Clients With Content on LinkedIn

According to digital marketers, 80 percent of social media leads come from LinkedIn. It is an excellent platform for lawyers to build their brand.

Law Firms Now Have the Option of Scheduling Stories Using Facebook Business Suite

Law Firms Now Have the Option of Scheduling Stories Using Facebook Business Suite

 

With the addition of scheduled stories across Instagram and Facebook, law firms can slot items to be published in advance on more than one social platform.

There is More to Instagram Than Just Attorney Selfies

There is More to Instagram Than Just Attorney Selfies

 

Instagram can also be used for direct messaging, posting stories, shopping and more.