Micro-content is any short content that provides stand-alone information. Micro-content is an easily scannable, small element that quickly distills the larger message of a web page or article. Law firms…
“People Also Ask” Boxes a Gold Mine of Information for Law Firm Marketing
People searching for information online will often formulate their Google queries in questions. In most instances, the search results would return a pages with the information answering the question. However,…
Negative SEO Affecting Your Law Firm’s Website?
Typically the first thing a law firm partner or marketing manager does when they detect a negative SEO campaign affecting their website is panic. Rightly so, as it can cause…
YouTube SEO Mistakes Your Law Firm Needs to Avoid
Many law firms already have or are planning on venturing out to YouTube. Simply having uploaded videos to this platform is not enough. While YouTube can be a bit complex,…
Trending for 2020 – Law Firm Advertising on LinkedIn
As an active law firm that wants to keep potential and existing customers in the pipeline, will likely spend marketing dollars on Facebook advertising. This social platform is easy to…
User Behavior on Law Firm Websites Is All About Data
If a law firm has an extensive website consisting of multiple pages, like a blog, many FAQs, attorney biographies and numerous practice area pages, it is critical to know if…
