Getting and keeping the reader’s attention is a challenge for law firms. Marketing or law firm services needs to be something that will catch the reader’s eye, keep the reader’s…
Law Firm Marketing Success Stories
To be competitive, every firm needs a marketing strategy that fits its needs for lead generation and business development. Determining the specific tactics that work for your firm will take…
Writing Landing Page Copy for Your Law Firm That Converts Potential Clients to Clients
Law firms target potential clients in their advertisements, on their social media sites and on search engine results pages. What happens when the user clicks on the firm’s website? The…
Using Fastcase for Your Legal Research
Fastcase’s popularity is on the rise. Is it right for your firm? For years, Westlaw and LexisNexis were the two leading online legal research tools. However, a 2017 survey of…
Lawyer Spotlight – Todd J. Leonard
Meet Todd J. Leonard. Mr. Leonard is a personal injury lawyer with a practice in New Jersey. We caught up with Mr. Leonard and had a chat about his career…
The Importance of a Consistent Law Firm Brand Experience
In today’s competitive legal landscape, law firms need to go further to create compelling impact in the minds of their audience. Clients crave efficiency and affordability, and they are adapting…
