The way people find products and services online is changing. Rather than typing a few words in a search screen box, people ask questions of their voice assistants and other…
Using Topic Clusters to Improve Law Firm SEO
Improving search engine optimization (SEO) helps law firms improve their search engine result page (SERP) ranking and get more organic traffic coming to its website. Identifying what keywords to use…
How Law Firms Can Establish a Successful Niche
Finding a legal niche can be a successful strategy for a group of recent law school graduates starting a law firm or an established law firm wanting to bring in…
Law Firm Marketing Success Stories
To be competitive, every firm needs a marketing strategy that fits its needs for lead generation and business development. Determining the specific tactics that work for your firm will take…
Writing Landing Page Copy for Your Law Firm That Converts Potential Clients to Clients
Law firms target potential clients in their advertisements, on their social media sites and on search engine results pages. What happens when the user clicks on the firm’s website? The…
Using Fastcase for Your Legal Research
Fastcase’s popularity is on the rise. Is it right for your firm? For years, Westlaw and LexisNexis were the two leading online legal research tools. However, a 2017 survey of…
