Your law firm has invested hundreds of thousands of dollars to get people to your website. Once their, you have to make it easy to contact your firm and that means offering more than just a contact form and phone number. Live chat services can help connect you to prospective clients who are ready to…
Your law firm has invested hundreds of thousands of dollars to get people to your website. Once their, you have to make it easy to contact your firm and that means offering more than just a contact form and phone number. Live chat services can help connect you to prospective clients who are ready to…
How Law Firms Can Effectively Use Press Releases
Press releases allow law firms to share their successes, announce new hires or promotions, and position themselves as thought leaders in their respective practice areas. In this article, I will share best practices for writing a great title, writing a great summary, and telling your story in a meaningful way, as well as provide scenarios…
Lights, Camera, Action: How Lawyers Can Create Compelling Videos
One of the most effective ways to reach potential clients is through video content. According to HubSpot, 91% of businesses use video as a marketing tool, and for good reason: video content can increase website traffic, engagement, and conversions. In this article, we’ll discuss how lawyers can create a video that explains an area of…
What Makes a Great Law Firm Marketing Director?
In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.
How Attorneys Plan to Build Bigger and Better Law Firms in 2023
With each New Year, businesses and law firms alike look for ways to improve their practice. We wanted to know what some of the nation’s top law firms were working on for 2023… so we asked them! Here’s what law firms are doing to build bigger (and better) law firms in 2023.
By the Numbers
What's happening with law firms & the legal industry.
$1.4 Billion
Trial lawyers spent $1.4 billion on television ads in 2021 alone.
62 Percent
According to an ABA report, 62 percent of lawyers either don’t have access — or don’t know whether they have access — to their web analytics.
900 Lawyers…
… work for Google. If it were a law firm, it would be in the top 50 biggest firms by headcount in the U.S.
Bigger Law Firm Magazine
What Makes a Great Law Firm Marketing Director?
In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.
Bigger Law Firm Magazine
What Makes a Great Law Firm Marketing Director?
In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.
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What ChatGPT Can’t Do as Told by ChatGPT
ChatGPT, developed by OpenAI, is a powerful artificial intelligence language model that has revolutionized the way we interact with machines. It’s capable of generating human-like text and comprehending complex queries, making it a valuable tool for numerous applications. However, like all technologies, it’s not without its limitations. This article will explore areas where ChatGPT falls…
Harnessing the Power of Bilingual SEO for Law Firms
Bilingual law firms have a unique opportunity to broaden their client base and extend their services to a wider demographic. However, just being bilingual is not enough; effectively leveraging bilingual SEO can make a significant difference. This article will explore the concept of bilingual law firm SEO, its benefits, and how to implement it for…
Lawyers in New York Used ChatGPT and Now Face Possible Sanctions
Several lawyers are under scrutiny and face potential sanctions after utilizing OpenAI’s advanced language model, ChatGPT, for the drafting of legal documents submitted in a New York federal court. The attention surrounding this matter stems from the erroneous citation of non-existent or irrelevant cases by ChatGPT. The adoption of AI in legal practice is not…
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What Makes a Great Law Firm Marketing Director?
In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.
The Psychology of User Experience and Its Impact on Law Firm Marketing
User experience, commonly referred to as UX, is an essential aspect of any marketing strategy, including law firm marketing. It encompasses everything that the user experiences while interacting with a product or service, including ease of use, accessibility, visual appeal, and overall satisfaction. The psychology behind user experience is a fascinating subject, and understanding it…
Google is emphasizing visual search, with greater integration of images and videos.
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In the past, businesses were invited by Twitter to get a professional profile. Now, provided a business meets certain criteria, it can get a professional profile.
LinkedIn’s New Features and How They Can Benefit Law Firm SEO
Thanks to Articles For Pages, law firms are no longer restricted by a character count when they want to publish content.
How to Optimize Your Law Firm’s Facebook Page
Taking care of your law firm’s Facebook page can be time-consuming, but the time invested directly pays off when your page attracts followers and potential clients.
MORE STORIES
Content guidelines with stated direction let writers, designers, and contributors know what they need to focus on.
Managing your way out of a crisis is difficult but not impossible.
By following these guidelines, your law firm can create excellent quality page titles to help it rank in search.
In the past, businesses were invited by Twitter to get a professional profile. Now, provided a business meets certain criteria, it can get a professional profile.
Stay to speed on the changing legal landscape by understanding how your competitors stay relevant.
Have you wondered how videos get views? As you likely guessed, there is a process for YouTube’s recommendation engine.
Thanks to Articles For Pages, law firms are no longer restricted by a character count when they want to publish content.
So many interesting stories can be told in the legal field that creating great videos may be easier than you suspect.
Advertising costs money. How much should you be spending?
Before going on a hunt for keywords, you need to know which queries help people find your law firm.
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