Lawyers used ChatGPT

Several lawyers are under scrutiny and face potential sanctions after utilizing OpenAI’s advanced language model, ChatGPT, for the drafting of legal documents submitted in a New York federal court. The attention surrounding this matter stems from the erroneous citation of non-existent or irrelevant cases by ChatGPT. The adoption of AI in legal practice is not…

Lawyers used ChatGPT

Several lawyers are under scrutiny and face potential sanctions after utilizing OpenAI’s advanced language model, ChatGPT, for the drafting of legal documents submitted in a New York federal court. The attention surrounding this matter stems from the erroneous citation of non-existent or irrelevant cases by ChatGPT. The adoption of AI in legal practice is not…

WordPress Plugins for Law Firms

Supercharge Your Law Firm’s Website: 5 Must-Have WordPress Plugins!

Are you looking to maximize your law firm’s website’s potential? You’re in the right place. WordPress offers a wealth of plugins that can improve your website’s functionality, from search engine optimization to online event scheduling. Here are five must-have plugins for law firms: Gravity Forms – Communication is key when it comes to your law…

Law firm partner learning about SEO

How to talk to the partners about SEO

As a law firm marketing director, you understand the importance of SEO in driving traffic to your website and generating leads for your firm. However, convincing the partners of your law firm to invest in SEO can be a daunting task, particularly if they do not understand its benefits. Here are some tips on how…

How law firms are upgrading their practices in 2023

How Attorneys Plan to Build Bigger and Better Law Firms in 2023

With each New Year, businesses and law firms alike look for ways to improve their practice. We wanted to know what some of the nation’s top law firms were working on for 2023… so we asked them! Here’s what law firms are doing to build bigger (and better) law firms in 2023.

Law Firm and Attorney Reputation Management

Law Firm and Attorney Reputation Management

Managing your way out of a crisis is difficult but not impossible.

By the Numbers

What's happening with law firms & the legal industry.

900 Lawyers…

… work for Google. If it were a law firm, it would be in the top 50 biggest firms by headcount in the U.S.

62 Percent

According to an ABA report, 62 percent of lawyers either don’t have access — or don’t know whether they have access — to their web analytics.

$1.4 Billion

Trial lawyers spent $1.4 billion on television ads in 2021 alone.

What Makes a Great Law Firm Marketing Director?

In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.

What Makes a Great Law Firm Marketing Director?

In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.

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Google Changes the Rules for AI Content

Their change in terms essentially amounts to, “Yes, you can use AI tools to help create quality content but it had better be good.”

Law Firm Marketing Director

What Makes a Great Law Firm Marketing Director?

In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.

Writing press releases for law firms

How Law Firms Can Effectively Use Press Releases

Press releases allow law firms to share their successes, announce new hires or promotions, and position themselves as thought leaders in their respective practice areas. In this article, I will share best practices for writing a great title, writing a great summary, and telling your story in a meaningful way, as well as provide scenarios…

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Law Firm Marketing Director

What Makes a Great Law Firm Marketing Director?

In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.

Law Firm UX

The Psychology of User Experience and Its Impact on Law Firm Marketing

User experience, commonly referred to as UX, is an essential aspect of any marketing strategy, including law firm marketing. It encompasses everything that the user experiences while interacting with a product or service, including ease of use, accessibility, visual appeal, and overall satisfaction. The psychology behind user experience is a fascinating subject, and understanding it…

Google Mobile for Search for Lawyers

Google is emphasizing visual search, with greater integration of images and videos.

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LinkedIn’s New Features and How They Can Benefit Law Firm SEO

Thanks to Articles For Pages, law firms are no longer restricted by a character count when they want to publish content.

How to Optimize Your Law Firm's Facebook Page

How to Optimize Your Law Firm’s Facebook Page

Taking care of your law firm’s Facebook page can be time-consuming, but the time invested directly pays off when your page attracts followers and potential clients.

How Law Firms Can Reach Potential Clients With Content on LinkedIn

How Law Firms Can Reach Potential Clients With Content on LinkedIn

According to digital marketers, 80 percent of social media leads come from LinkedIn. It is an excellent platform for lawyers to build their brand.

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Law Firm Competitor Content Analysis

Law Firm Competitor Content Analysis

Stay to speed on the changing legal landscape by understanding how your competitors stay relevant.

How YouTube Recommends Videos for Law Firm Homepages

How YouTube Recommends Videos for Law Firm Homepages

Have you wondered how videos get views? As you likely guessed, there is a process for YouTube’s recommendation engine.

LinkedIn’s New Features and How They Can Benefit Law Firm SEO

LinkedIn’s New Features and How They Can Benefit Law Firm SEO

Thanks to Articles For Pages, law firms are no longer restricted by a character count when they want to publish content.

10 Tips for Successful Video Content for Your Law Firm

10 Tips for Successful Video Content for Your Law Firm

 

So many interesting stories can be told in the legal field that creating great videos may be easier than you suspect.

Are You Paying Enough for Your Marketing?

Are You Paying Enough for Your Marketing?

 

Advertising costs money. How much should you be spending?

How To Use Local Keywords To Rank Your Law Firm Better

How To Use Local Keywords To Rank Your Law Firm Better

Before going on a hunt for keywords, you need to know which queries help people find your law firm. 

Improving Landing Page Rank: SEO Checklist 

Improving Landing Page Rank: SEO Checklist 

Having the poorly focused landing page content can have a significant impact on your marketing campaign. 

Google Tools For Page Experience Audits for Your Law Firm

Google has a box full of valuable tools your law firm can use to tweak your website pages’ user experience.

Should Attorneys Offer Free Consultations?

Should Attorneys Offer Free Consultations?

Free consultations usually amount to one of two things — a new client or a waste of time, which makes the question of whether to them hotly debated.

Mobile-First Indexing and What it Means for Your Law Firm

Mobile-First Indexing and What it Means for Your Law Firm

Mobile-first indexing simply means that Google chiefly uses the mobile version of a webpage for indexing and ranking determinations. 

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