SEO

Law Firms Want a Trustworthy Website, but What About Google's Algorithms?

Law Firms Want a Trustworthy Website, but What About Google’s Algorithms?

For clients to hire them, law firms need to have a trustworthy website. However, a trustworthy site is also important to Google and its algorithms.

Search Engine Optimization Tips For YouTube Videos

Video SEO For Law Firms

 

Search engine optimization (SEO) is not just for law firm websites. It can also be used for YouTube videos.

What Is Domain Authority and How Is It Relevant for Law Firms

What Is Domain Authority and How Is It Relevant for Law Firms

Domain authority is a metric. It shows us two things, the ranking potential of pages on that domain and the value of a link from another site.

Does Page Speed Affect Search Results?

Does Page Speed Affect Search Results?

Site speed is one factor about which Google has spoken publicly.

Long-Tail Keywords for Law Firms

Long-Tail Keywords for Law Firms

There is no standard length that dictates when a search term is considered a long-tail keyphrase. Most definitions start considering a phrase long-tail at three words or more. However, the length of a phrase does not tell the whole story. What sets a long-tail keyphrase apart, in addition to number of words, is its specificity.…

Optimize for the Human: Understanding Google BERT

Optimize for the Human: Understanding Google BERT

Businesses of all kinds rely on the internet to connect with clients. And customers rely on Google search to find what they are looking for. But as Google says, “search is not a solved problem.” Algorithms cannot perfectly model human language. Google’s latest attempt to better understand search queries is its most important algorithm update…

How Google Uses SEO For Its Websites

Search engine optimization (SEO) is the process of leveraging adjustments to your website, whether on the site itself or throughout the internet, to increase visibility by earning higher listing positions on search engine results pages. With Google Search being the dominant search engine in the market, almost all businesses attempt to adhere to Google’s primary…

Spotify Ad Studio: A Guide for Attorneys

Spotify Ad Studio: A Guide for Attorneys

As with seemingly everything else, advertising has evolved rapidly over the last few decades. The scope of advertising opportunities extends far beyond a simple radio ad on a local station — today, people are listening to their radio shows as podcasts. More and more, people turn to online streaming services for their music and entertainment,…