Law firms have a special challenge when creating a brand because the competition often is fierce and the customers have no interest in paying attention to the market until they…
The New Virtual Handshake – the time has come to learn how to move your personal touch online
A strong handshake is never going to go out of style. Attorneys have landed new clients with personal charisma at cocktail parties and social gatherings for generations, and that set…
White Space: Speaking Volumes by Saying Nothing
White space is everywhere. People enjoy it everyday, often without even realizing it. It is in the wide aisles and clean displays of a high-end retail store, the quiet park…
The Client is in the Details: Harness the Design Elements That Make a Website Work for Your Firm
Sometimes, a website comes across your desktop that is instantly striking. Exceptional websites are immediately recognizable but often difficult to define. What is it that makes a good looking website…
The Large and the Small of Attorney Website Design
Websites are simultaneously getting bigger for desktops while shrinking for mobile devices. Optimize your web presence by designing for both. Back in the ancient online days of the late 1990s…
Put Down the Gavel and No One Gets Hurt
Everyone knows that lawyers go to courthouses and judges use gavels. Moving beyond such law firm marketing stereotypes is a good practice. A law firm’s website works 24 hours a…