Design
Last month, we celebrated our twelfth issue of the Bigger Law Firm magazine. With our staff split between Florida and California and Google Hangout not yet supporting champagne, we celebrated this milestone by simply working on this, our thirteenth issue. The magazine was an idea that I first had in 2006. It was called, “Your…
How you build out your virtual press room can make all the difference when it comes to landing high-visibility publicity for your firm. Your press room is not unlike a library, offering everything to launch or supplement a journalist’s material. A good press room is a showcase of your firm’s expertise, knowledge and quotable source…
Websites designed for desktop browsing are increasingly utilizing oversized elements, a design trend many law firms have embraced successfully. But while desktop monitors are getting larger, a growing portion of the population is viewing your website on smaller mobile devices like smart phones and tablets. Gone are the days when web developers could finish a…
Type is a valuable visual element in both print and online marketing. Typography is too often given more attention in print than it is online, although this trend has been changing over the past few years. It may be easy to overlook a website’s typography, and people frequently do, but the importance of giving attention…
In recent years, the Internet has progressively been serving as a great equalizer, giving both large and small firms increased access to a growing client base. According to a recent study published by Hubspot, 78% of Internet users in need of a product or service conduct research online. And firms can no longer assume that…
Law firm marketing is a process. The formula that produces results for one law firm may not be exactly what works for another. In order to generate the most effective strategy, attorneys and their marketing teams must continuously ask questions and monitor outcomes. Using a creative mix of solutions to drive people to your firm’s…
In the business world, one of the best ways to learn how to be successful is to observe the work of successful people. As your law firm begins to expand its marketing, a good place to start gathering ideas is to see how your vendors are marketing to you. How does that small, local courier…
Law firms have a special challenge when creating a brand because the competition often is fierce and the customers have no interest in paying attention to the market until they are desperate for the service. This means the amount of time a firm gets to spend with a potential customer can be fleeting. The first…
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