Mobile
One of the most effective ways to reach potential clients is through video content. According to HubSpot, 91% of businesses use video as a marketing tool, and for good reason: video content can increase website traffic, engagement, and conversions. In this article, we’ll discuss how lawyers can create a video that explains an area of…
Google is emphasizing visual search, with greater integration of images and videos.
When marketing a law firm or some other service or good, the marketing appeal must reach relevant consumers. Marketing reach refers to the ability to expose as many relevant consumers as possible to a particular marketing message. The tools used to deliver that message often determine the extent of the marketing reach and, ultimately, its…
Like virtually all law firms with an online presence, yours likely optimized its online content to work with every popular web browser and computer platform. A properly optimized website will load quickly, have all content appear correctly and all links work. That is simple enough to accomplish when entrusted with experienced technicians. Most people use…
For over a year, Google has warned of an upcoming fundamental change to the way it ranks websites, called “mobile-first indexing.” The change is very important, and websites that are not prepared could take a big hit in search result rankings. The good news is that getting ready is not difficult and most well-designed sites…
I do not have special powers or privileged access to Google listings, just a commitment to ensure that spammers cannot rank higher than their honest competitors in local results. If you have searched in your local market to see your ranking, you have probably come across a competitor stuffing keywords into its title and being…
People visit law firm websites on a variety of devices, the sizes of which range from a small smartwatch to a generously sized television monitor. In order to maximize user experience, websites need to be constructed to accommodate those broad ranges and ensure each interaction with the site as is easy as possible. Enter responsive…
People are increasingly using mobile devices rather than desktop computers to access the internet. Globally, mobile devices account for 53 percent of website traffic, and Google reports that the majority of search queries worldwide come from mobile devices. For law firms, this means that it is essential for the firm’s website to be mobile-friendly. Users…
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