When marketing a law firm or some other service or good, the marketing appeal must reach relevant consumers. Marketing reach refers to the ability to expose as many relevant consumers…
I’ve Stopped Over 100 Google Maps Spammers. You Can Too.
I do not have special powers or privileged access to Google listings, just a commitment to ensure that spammers cannot rank higher than their honest competitors in local results. If…
Why Should Lawyers Care About Responsive Design?
People visit law firm websites on a variety of devices, the sizes of which range from a small smartwatch to a generously sized television monitor. In order to maximize user…
How to Improve a Law Firm’s Mobile Website
People are increasingly using mobile devices rather than desktop computers to access the internet. Globally, mobile devices account for 53 percent of website traffic, and Google reports that the majority…
Google AMP Is a Must for Your Law Firm’s Mobile Strategy
Google is AMPing up the mobile web, and your law firm’s marketing team should be paying attention. What is AMP? The Accelerated Mobile Pages (AMP) Project is an open-source initiative…
Don’t let your law firm get hacked by a text message
With offices moving to the cloud, more lawyers are using their own hardware to stay productive while away from the office. Merging personal and professional data on the same device…
