Mobile
When marketing a law firm or some other service or good, the marketing appeal must reach relevant consumers. Marketing reach refers to the ability to expose as many relevant consumers as possible to a particular marketing message. The tools used to deliver that message often determine the extent of the marketing reach and, ultimately, its…
Like virtually all law firms with an online presence, yours likely optimized its online content to work with every popular web browser and computer platform. A properly optimized website will load quickly, have all content appear correctly and all links work. That is simple enough to accomplish when entrusted with experienced technicians. Most people use…
For over a year, Google has warned of an upcoming fundamental change to the way it ranks websites, called “mobile-first indexing.” The change is very important, and websites that are not prepared could take a big hit in search result rankings. The good news is that getting ready is not difficult and most well-designed sites…
I do not have special powers or privileged access to Google listings, just a commitment to ensure that spammers cannot rank higher than their honest competitors in local results. If you have searched in your local market to see your ranking, you have probably come across a competitor stuffing keywords into its title and being…
People visit law firm websites on a variety of devices, the sizes of which range from a small smartwatch to a generously sized television monitor. In order to maximize user experience, websites need to be constructed to accommodate those broad ranges and ensure each interaction with the site as is easy as possible. Enter responsive…
People are increasingly using mobile devices rather than desktop computers to access the internet. Globally, mobile devices account for 53 percent of website traffic, and Google reports that the majority of search queries worldwide come from mobile devices. For law firms, this means that it is essential for the firm’s website to be mobile-friendly. Users…
Google is AMPing up the mobile web, and your law firm’s marketing team should be paying attention. What is AMP? The Accelerated Mobile Pages (AMP) Project is an open-source initiative to make webpages load faster on mobile devices, using a stripped-down version of HTML. An AMP version of a webpage has a simpler, more basic…
With offices moving to the cloud, more lawyers are using their own hardware to stay productive while away from the office. Merging personal and professional data on the same device opens both sides to cyber attacks. Most workplaces are fully online: Printers and landlines are networked, paper files are being digitized and indexed for searching,…
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