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Your clients are talking to AI about their cases. They’re typing injury details, facts of their accidents, what they told their doctors, what they’re afraid of, what the other side might argue. They’re doing it before they call you. They’re doing it the night before their deposition. They’re doing it because it feels private, because…
For the better part of a decade, law firms have been told the same thing: your website is too slow, and that is why you are not ranking on Google. The pitch is clean and simple. Google says speed matters. Your PageSpeed score is bad. Pay us to fix it, and your rankings will improve.…
Every law firm marketing conference, webinar, or workshop I have attended in the past year has featured at least one panel debating whether AI-generated content will help or hurt your Google rankings. The conversation usually splits into two camps. One side argues that Google will eventually crack down on AI content and punish anyone using…
Law Firm Sues Thomson Reuters Over Failure to Launch New FindLaw Website After Exchanging 134 Emails
Connecticut-based law firm Moore, O’Brien & Foti has filed a lawsuit against Thomson Reuters and its subsidiary FindLaw, alleging a string of failures that left the firm without a functional website despite paying substantial fees. The case, filed on May 23, 2024, in the Superior Court of Connecticut, sheds light on the potential pitfalls law…
Google has long been the go-to search engine for billions of users worldwide, serving as a bridge between users and the vast ocean of information available on the web. Recognizing the importance of maintaining the integrity and quality of search results, Google has continually evolved its search algorithms and policies to combat spam and low-quality…
Reaching out to local news outlets is a strategic move for law firm marketing directors aiming to enhance their firm’s visibility and establish its members as thought leaders in their practice areas. This article will guide law firm marketing directors through the process of engaging local news outlets to cover new cases, offering practical advice…
Your law firm has invested hundreds of thousands of dollars to get people to your website. Once their, you have to make it easy to contact your firm and that means offering more than just a contact form and phone number. Live chat services can help connect you to prospective clients who are ready to…
ChatGPT, developed by OpenAI, is a powerful artificial intelligence language model that has revolutionized the way we interact with machines. It’s capable of generating human-like text and comprehending complex queries, making it a valuable tool for numerous applications. However, like all technologies, it’s not without its limitations. This article will explore areas where ChatGPT falls…
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