Content

Google Helpful Content Update

How Google’s Helpful Content Update Relates to Law Firms

  

According to Google Search, they’re about to launch the “Helpful Content Update.” That update starts rolling out next week after August 22nd and is likely to continue over two weeks. This is intended to make sure people surfing websites online are seeing more helpful, original content, written for people by people. The main idea here…

How to Repurpose Your Law Firm’s Webinars

How to Repurpose Your Law Firm’s Webinars

Capitalize on the success of the webinars.

How to Create a Successful Content Marketing Plan for Law Firms

How to Create a Successful Content Marketing Plan for Law Firms

Content guidelines with stated direction let writers, designers, and contributors know what they need to focus on.

10 Tips for Successful Video Content for Your Law Firm

10 Tips for Successful Video Content for Your Law Firm

 

So many interesting stories can be told in the legal field that creating great videos may be easier than you suspect.

What to Do About Old, Low-Quality Content on Your Law Firm's Website

What to Do About Old, Low-Quality Content on Your Law Firm’s Website

In today’s digital landscape, having old, low-quality content is going to cost you your site’s ranking position.

How Law Firms Can Get More Podcast Subscribers

How Law Firms Can Get More Podcast Subscribers

How does a podcast get discovered by future customers and future leads?

Creating a More Compelling and Interesting “About” Page to Drive Traffic and Convert Leads

Creating a More Compelling and Interesting “About” Page to Drive Traffic and Convert Leads

 

One of the most important – but also overlooked – pages on any law firm’s website is the “About” page.

Reoptimizing Old Content to Create More Effective SEO

Reoptimizing Old Content to Create More Effective SEO

 

Anyone interested in SEO knows that no one magic bullet will guarantee high-ranking content and increased traffic. The way users interact with content online and how it is presented to them by Google is always in flux, and it can feel impossible to get ahead of the curve. It is easy to get overwhelmed with…