Content
Their change in terms essentially amounts to, “Yes, you can use AI tools to help create quality content but it had better be good.”
In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.
Press releases allow law firms to share their successes, announce new hires or promotions, and position themselves as thought leaders in their respective practice areas. In this article, I will share best practices for writing a great title, writing a great summary, and telling your story in a meaningful way, as well as provide scenarios…
By heeding John Mueller’s warning and focusing on producing valuable, informative content for your audience, you can avoid the pitfalls of fluff content and improve your website’s overall search engine performance.
One of the most effective ways to reach potential clients is through video content. According to HubSpot, 91% of businesses use video as a marketing tool, and for good reason: video content can increase website traffic, engagement, and conversions. In this article, we’ll discuss how lawyers can create a video that explains an area of…
Are you looking to maximize your law firm’s website’s potential? You’re in the right place. WordPress offers a wealth of plugins that can improve your website’s functionality, from search engine optimization to online event scheduling. Here are five must-have plugins for law firms: Gravity Forms – Communication is key when it comes to your law…
Over one million WordPress websites have been infected by a malware campaign called Balada Injector since 2017, according to cybersecurity firm GoDaddy’s Sucuri. The attackers behind the campaign use all known and recently discovered vulnerabilities in WordPress themes and plugins to breach sites. They typically play out their attacks in waves once every few weeks,…
As a law firm marketing director, you understand the importance of SEO in driving traffic to your website and generating leads for your firm. However, convincing the partners of your law firm to invest in SEO can be a daunting task, particularly if they do not understand its benefits. Here are some tips on how…
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