Content

Creating a More Compelling and Interesting “About” Page to Drive Traffic and Convert Leads

Creating a More Compelling and Interesting “About” Page to Drive Traffic and Convert Leads

 

One of the most important – but also overlooked – pages on any law firm’s website is the “About” page.

Reoptimizing Old Content to Create More Effective SEO

Reoptimizing Old Content to Create More Effective SEO

 

Anyone interested in SEO knows that no one magic bullet will guarantee high-ranking content and increased traffic. The way users interact with content online and how it is presented to them by Google is always in flux, and it can feel impossible to get ahead of the curve. It is easy to get overwhelmed with…

“People Also Ask” Boxes a Gold Mine of Information for Law Firm Marketing

 

People searching for information online will often formulate their Google queries in questions. In most instances, the search results would return a pages with the information answering the question. However, the search results can also return a section called “People also ask.” The “People also ask” section provides related questions to the search query. Reading…

Effective, Personable Attorney Bios Can Be a Breeze

Writing Effective, Personable Attorney Bios Can Be a Breeze

With a bit of creativity and a touch of personality, attorney biographies can be not only readable but also tell a story that prospective clients respond to. A good bio can result in new leads.  Writing a bio is not something you can skip. Having outdated information or no information on your background and skills…

Writing Landing Page Copy For Your Law Firm That Converts Potential Clients to Clients

Writing Landing Page Copy for Your Law Firm That Converts Potential Clients to Clients

 

Law firms target potential clients in their advertisements, on their social media sites and on search engine results pages. What happens when the user clicks on the firm’s website? The user is directed to one of the firm’s landing pages. This is where a law firm needs to make a good first impression on the…