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Google’s March 2024 Broad Core Update is Fighting Spam and Deleting Low Quality Content

  

Google has long been the go-to search engine for billions of users worldwide, serving as a bridge between users and the vast ocean of information available on the web. Recognizing the importance of maintaining the integrity and quality of search results, Google has continually evolved its search algorithms and policies to combat spam and low-quality…

Journalist interviews lawyer

How to Get Local News Outlets to Cover Your Law Firm’s Big Case

    

Reaching out to local news outlets is a strategic move for law firm marketing directors aiming to enhance their firm’s visibility and establish its members as thought leaders in their practice areas. This article will guide law firm marketing directors through the process of engaging local news outlets to cover new cases, offering practical advice…

Best live chat for lawyers

What are the best live chat services for lawyers?

    

Your law firm has invested hundreds of thousands of dollars to get people to your website. Once their, you have to make it easy to contact your firm and that means offering more than just a contact form and phone number. Live chat services can help connect you to prospective clients who are ready to…

Beat movies for young lawyers

The 4 Best Law-related Movies That All Young Lawyers Should Watch

   

We asked legal professionals from various fields to share their favorite law-related movies and the valuable lessons young lawyers can learn from them. To Kill a Mockingbird (1962) In the deeply segregated town of Maycomb, Alabama, during the 1930s, “To Kill a Mockingbird” tells the poignant tale of Scout Finch, a young girl caught in…

Writing press releases for law firms

How Law Firms Can Effectively Use Press Releases

   

Press releases allow law firms to share their successes, announce new hires or promotions, and position themselves as thought leaders in their respective practice areas. In this article, I will share best practices for writing a great title, writing a great summary, and telling your story in a meaningful way, as well as provide scenarios…

Law Firm UX

The Psychology of User Experience and Its Impact on Law Firm Marketing

   

User experience, commonly referred to as UX, is an essential aspect of any marketing strategy, including law firm marketing. It encompasses everything that the user experiences while interacting with a product or service, including ease of use, accessibility, visual appeal, and overall satisfaction. The psychology behind user experience is a fascinating subject, and understanding it…

A canary generated by OpenAI's Dall-E

What Larry, the Hairy Canary Can Teach Us About ChatGPT’s Ability to Generate Unique Content

    

OpenAI’s ChatGPT bot has been generating a lot of buzz. But can it generate unique content, over, and over, and over again? To find out, we created a fictional character named Larry, the Hairy Canary and asked ChatGPT to write a poem… and then another poem. And then another. Over the course of our tests…

A Primer On Disaster Recovery for Law Firms

A Primer On Disaster Recovery for Law Firms

 

No one ever thinks it is going to happen to them. Whether it is a flood, hurricane, tornado, earthquake or a fire, we tend to think that these disasters happen to other people. But when it happens to you, it can be devastating to your personal and professional lives. I should know, in 2011, I…

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