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A canary generated by OpenAI's Dall-E

What Larry, the Hairy Canary Can Teach Us About ChatGPT’s Ability to Generate Unique Content

    

OpenAI’s ChatGPT bot has been generating a lot of buzz. But can it generate unique content, over, and over, and over again? To find out, we created a fictional character named Larry, the Hairy Canary and asked ChatGPT to write a poem… and then another poem. And then another. Over the course of our tests…

A Primer On Disaster Recovery for Law Firms

A Primer On Disaster Recovery for Law Firms

 

No one ever thinks it is going to happen to them. Whether it is a flood, hurricane, tornado, earthquake or a fire, we tend to think that these disasters happen to other people. But when it happens to you, it can be devastating to your personal and professional lives. I should know, in 2011, I…

Is Your Law Firm’s Website Doomed to Fail?

 

Your law firm’s website is more than an advertisement. Your website is your next client’s first impression of your firm. It is what someone will see after their friend refers them. It is going to shine a light on your successes and deliver the revenue you need to take your firm to the next level.…

The Science of Decision Making

The Science of Decision Making

 

Effective legal marketing depends on understanding how and why people make choices, but many common assumptions about this process are incorrect. To build a powerful marketing strategy, learn the science of decision making. Humans vs. Econs Economists are fond of a mythical creature known as homo economicus, or “economic man.” John Stuart Mill described is…

Law Firm Marketing Client Journey Mapping

Client Journey Mapping for Law Firm Marketing

 

Too many law firms have a random approach to marketing: resources are applied haphazardly toward advertising or website development, and everyone hopes the phone keeps ringing. This method is obviously flawed. In order to improve, you need to know what works and what does not, and that is only possible with a systematic approach. However,…

Smart Devices

The Lights Are On, But Nobody’s Home: Are Smart Devices Ready for the Office?

 

The office is empty. Everyone else left hours earlier. I’m sitting in an armchair opposite my desk holding an expense report for an ad campaign. It is basic addition, but the rows are running together. I look over at the Echo Dot on the desk just outside my office. I shout “Hey Alexa.” She swirls…

Artificial Intelligence

Artificial Intelligence Isn’t Replacing Lawyers but It Can Make Them More Efficient

 

Continuous developments in machine learning technology carry implications for the way firms of all sizes will manage workloads and business development. Although it has not been as widely accepted in the legal community as in other industries, artificial intelligence (AI) is quickly becoming recognized as a viable tool that can be used to improve the…

Cybersecurity Review

Cybersecurity Review 2016: Elections, Ransom, Botnets & Lessons Learned

 

As computers become more pervasive in our government, our businesses, and our homes, cybersecurity crises seem to arise with alarming regularity and often in unexpected places. In particular, networking among computers and electronics is sharply on the rise, giving hackers extraordinary power to attack, compromise and control systems from afar without ever leaving their desks.…

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