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“Just ask AI.” It is the go-to phrase right now, and legal questions are no exception. Have a medical issue? A wreck on the way home from work? Work injury? Plug it into ChatGPT, Perplexity, Claude, or Google AI and see what AI says to do. For law firms, this is not a passing trend…
Gas just crossed $4.00 a gallon again, according to AAA. For most Americans, that is nothing but bad news. But buried inside that pain at the pump is a pattern that researchers have documented for nearly two decades: when gas prices go up, traffic fatalities go down. You might be wondering why a guy who’s…
Your associate used AI to draft a motion for summary judgment. The formatting looks sharp. The argument structure seems logical. The citations are in perfect Bluebook format. There is just one problem. Three of those citations do not exist. This is workslop. And it is already costing law firms real money. What AI Workslop Actually…
Your clients are talking to AI about their cases. They’re typing injury details, facts of their accidents, what they told their doctors, what they’re afraid of, what the other side might argue. They’re doing it before they call you. They’re doing it the night before their deposition. They’re doing it because it feels private, because…
The name Zoe is of Greek origin and means “life.” In my world, ZOEY, means a 60-pound rescued border collie and yes, as a doting chow chow mom, it was the one breed of dog I said I would never own! It took me a while to move on when my chow chow died prematurely.…
Google has long been the go-to search engine for billions of users worldwide, serving as a bridge between users and the vast ocean of information available on the web. Recognizing the importance of maintaining the integrity and quality of search results, Google has continually evolved its search algorithms and policies to combat spam and low-quality…
Reaching out to local news outlets is a strategic move for law firm marketing directors aiming to enhance their firm’s visibility and establish its members as thought leaders in their practice areas. This article will guide law firm marketing directors through the process of engaging local news outlets to cover new cases, offering practical advice…
Your law firm has invested hundreds of thousands of dollars to get people to your website. Once their, you have to make it easy to contact your firm and that means offering more than just a contact form and phone number. Live chat services can help connect you to prospective clients who are ready to…
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