Social Networking
All businesses can now apply for professional profiles on Twitter. Law firms can now have professional profiles on the platform. This new feature has been in test mode for some time, but the platform is releasing it to everyone. Twitter’s professional profiles will give access to exclusive features. With a professional profile, it will be…
Good news for law firms wanting to publish long-form content on LinkedIn. You can now do just that with LinkedIn’s new feature, Articles For Pages. Thanks to Articles For Pages, law firms and other companies are no longer restricted by a character count when they want to publish content. Additionally, your law firm’s company page…
Taking care of your law firm’s Facebook page can be time-consuming, but the time invested directly pays off when your page attracts followers and potential clients. A Facebook presence is important. If you are not on that social media platform, your competition sure is. While keeping a Facebook presence and managing a law firm might…
LinkedIn is the perfect place for attorneys to create, share and post content to over 750 million professionals. The secret to garnering a following on LinkedIn is to aim your legal content at your audience. However, articles posted on LinkedIn are typically self-focused and wordy – an audience turnoff. How can your law firm do…
Facebook is making it easier to post stories and other items, such as photo albums, and adding the ability to save draft posts. Facebook Business Suite debuted last September, intending to become an all-in-one platform to manage business activities on Facebook, Instagram and Messenger. The Facebook Business Suite has always been trying to be…
There are so many media platforms out there for law firms and lawyers; it is hard to decide which one to use. Which one is going to provide the best return on investment? For many attorneys, the most used social media platforms are Facebook and LinkedIn. Instagram less so. Let us examine Instagram more closely.…
Many law firms take advantage of the opportunities offered by social media. These firms make Facebook, Twitter and LinkedIn part of their marketing strategy. However, one form of social media that remains untapped among many law firms is Instagram. With 500 million daily active users, law firms can draw on Instagram to build followers, engage…
Often, law firms prefer to play it safe with their online marketing strategy for fear of scaring off potential clients. This is reflected in the language law firms use on their websites, as well as the topics of the blog posts. However, if there is one thing that gets people talking, especially in today’s high-conflict…