Many lawyers shudder at the prospect of building a big social media presence. They are convinced their brand will devolve into memes and cat videos if they sign up for…
LinkedIn a Connection Tool for Lawyers
Every minute, two people sign up for LinkedIn, and it is a good bet that many will need an attorney at some point in their lives. Not only that, writers…
How Should Lawyers Respond to Negative Reviews Online?
Among the most significant elements of an attorney’s marketing strategy are client reviews. Research has shown that reviews may have a considerable effect on attorneys’ rankings in search results. Studies…
How Law Firms are Benefiting from User Generated Content
More and more digital marketers are recognizing the value of user generated content as part of their overall marketing strategies. Paying attention to what past and potential clients are saying…
Where Every Law Firm Should be Publishing Their Content
Law firms seeking to connect with potential clients online know that publishing useful and intriguing content is indispensable. Blog posts, press releases, FAQs and articles are how firms engage and inform readers while also delivering the underlying message of their attorneys’ expertise in their field. One question that naturally arises is where to publish.
Social Networks: What are they good for?
Does your firm really need to be spending time on social media? The answer is still yes. Here’s why. Social media marketing receives a lot of hype. Set up a…