While websites and social media pervade marketing opportunities, they are not the only way. According to a We Are Social and Hootsuite Digital report, in 2016 there were 2.80 billion…
How Should Lawyers Respond to Negative Reviews Online?
Among the most significant elements of an attorney’s marketing strategy are client reviews. Research has shown that reviews may have a considerable effect on attorneys’ rankings in search results. Studies…
How Law Firms are Benefiting from User Generated Content
More and more digital marketers are recognizing the value of user generated content as part of their overall marketing strategies. Paying attention to what past and potential clients are saying…
Where Every Law Firm Should be Publishing Their Content
Law firms seeking to connect with potential clients online know that publishing useful and intriguing content is indispensable. Blog posts, press releases, FAQs and articles are how firms engage and inform readers while also delivering the underlying message of their attorneys’ expertise in their field. One question that naturally arises is where to publish.
Social Networks: What are they good for?
Does your firm really need to be spending time on social media? The answer is still yes. Here’s why. Social media marketing receives a lot of hype. Set up a…
Lawyer TV Ads: Broadcasting Your Firm Among the Static
We have all seen the lawyer television advertisements that make us wince. These commercials often use low quality production and trite language, or else have unconvincing acting and overused legal…