After the Cambridge Analytica scandal that opened the nation’s eyes to data privacy and put into perspective the power social media platforms can have in influencing a presidential election, Facebook…
How to Use Social Media to Get More Clients for Your Law Firm
Many lawyers shudder at the prospect of building a big social media presence. They are convinced their brand will devolve into memes and cat videos if they sign up for…
How Law Firms are Going Beyond Online Marketing
While websites and social media pervade marketing opportunities, they are not the only way. According to a We Are Social and Hootsuite Digital report, in 2016 there were 2.80 billion…
I’ve Stopped Over 100 Google Maps Spammers. You Can Too.
I do not have special powers or privileged access to Google listings, just a commitment to ensure that spammers cannot rank higher than their honest competitors in local results. If…
LinkedIn a Connection Tool for Lawyers
Every minute, two people sign up for LinkedIn, and it is a good bet that many will need an attorney at some point in their lives. Not only that, writers…
How Should Lawyers Respond to Negative Reviews Online?
Among the most significant elements of an attorney’s marketing strategy are client reviews. Research has shown that reviews may have a considerable effect on attorneys’ rankings in search results. Studies…