I do not have special powers or privileged access to Google listings, just a commitment to ensure that spammers cannot rank higher than their honest competitors in local results. If…
How Law Firms are Benefiting from User Generated Content
More and more digital marketers are recognizing the value of user generated content as part of their overall marketing strategies. Paying attention to what past and potential clients are saying…
Where Every Law Firm Should be Publishing Their Content
Law firms seeking to connect with potential clients online know that publishing useful and intriguing content is indispensable. Blog posts, press releases, FAQs and articles are how firms engage and inform readers while also delivering the underlying message of their attorneys’ expertise in their field. One question that naturally arises is where to publish.
Social Networks: What are they good for?
Does your firm really need to be spending time on social media? The answer is still yes. Here’s why. Social media marketing receives a lot of hype. Set up a…
Lawyer TV Ads: Broadcasting Your Firm Among the Static
We have all seen the lawyer television advertisements that make us wince. These commercials often use low quality production and trite language, or else have unconvincing acting and overused legal…
How Social Media Can Hurt Your Brand and Conflict With Bar Advertising Rules
The widespread attraction of social media for individuals as well as firms has the potential to both enhance and disrupt the ways people interact and firms grow.