More and more digital marketers are recognizing the value of user generated content as part of their overall marketing strategies. Paying attention to what past and potential clients are saying…
Lawyer TV Ads: Broadcasting Your Firm Among the Static
We have all seen the lawyer television advertisements that make us wince. These commercials often use low quality production and trite language, or else have unconvincing acting and overused legal…
How Social Media Can Hurt Your Brand and Conflict With Bar Advertising Rules
The widespread attraction of social media for individuals as well as firms has the potential to both enhance and disrupt the ways people interact and firms grow.
New Enterprise Social Networks: Can they work for law firms?
Enterprise social networks are intended to foster staff cohesiveness, sharing, productivity and sensemaking within the firm’s local network.
New Targeted Approaches to Social Media Marketing
To be competitive in today’s legal environment, law firms must have an online marketing strategy.
Social Networks Unmasked
Social networking is not just social anymore and not just for techies and young people. It is about professional networking, visibility, marketing and staying current with the times. Of course,…