Many law firms have a presence across major platforms like Facebook and LinkedIn. However, they struggle to figure out how to harness the power of social media to grow their…
How Law Firms are Going Beyond Online Marketing
While websites and social media pervade marketing opportunities, they are not the only way. According to a We Are Social and Hootsuite Digital report, in 2016 there were 2.80 billion…
I’ve Stopped Over 100 Google Maps Spammers. You Can Too.
I do not have special powers or privileged access to Google listings, just a commitment to ensure that spammers cannot rank higher than their honest competitors in local results. If…
LinkedIn a Connection Tool for Lawyers
Every minute, two people sign up for LinkedIn, and it is a good bet that many will need an attorney at some point in their lives. Not only that, writers…
How Should Lawyers Respond to Negative Reviews Online?
Among the most significant elements of an attorney’s marketing strategy are client reviews. Research has shown that reviews may have a considerable effect on attorneys’ rankings in search results. Studies…
How Law Firms are Benefiting from User Generated Content
More and more digital marketers are recognizing the value of user generated content as part of their overall marketing strategies. Paying attention to what past and potential clients are saying…