There is More to Instagram Than Just Attorney Selfies

BY Kerrie Spencer

There is More to Instagram Than Just Attorney Selfies


There are so many media platforms out there for law firms and lawyers; it is hard to decide which one to use. Which one is going to provide the best return on investment? For many attorneys, the most used social media platforms are Facebook and LinkedIn. Instagram less so.

Let us examine Instagram more closely. As of 2020, this platform has 1 billion monthly users globally, and the highest number of users is in the United States at 130 million.

Instagram is not just about posting selfies, food photos or extravagant vacation pictures. Instagram can also be used for direct messaging, posting stories, shopping and more.

Instagram's versatility and many valuable tools can prove useful to many law firms looking for exposure, conversions and brand building. Posts can be created to capture the attention of existing and current clients. The platform is also helpful for networking in the legal community for referrals and other purposes.

To start with, when thinking about setting up an Instagram account, law firms and their attorneys need to understand to keep business and personal life separate. It is best to set up a business and personal Instagram account and keep them separate. Set up a professional Instagram account for the firm. Doing so means you can run promotions and ads and take advantage of the analytic tools. To set up a law firm business account, you can do so via your Facebook business account or sign up using your phone number and law firm business email. Use the Instagram link on other pages, such as the firm's Facebook page.

Remember to use the exact, registered legal name of the law firm on all social media platforms, Google My Business, website and directories. Take the time to optimize your Instagram profile and make it easy to find. Include the law firm's website URL, the logo, and a description or tagline. No matter what you do to set up an Instagram business account, always include links back to the firm's website in any descriptions you post.

Now that you have your firm's business Instagram account, what is next? Develop a strategy for posting about the firm's culture and brand. Here are some ideas you may wish to consider:

• Introduce all of the attorneys and partners.
• Introduce all of the staff and various team members.
• Post important current legal decisions in your practice areas.
• Highlight charity and philanthropic events in your posts.
• Talk about what is happening in the community.
• Post about winning lawsuits and settlements.
• Post pictures and videos of the office and employees.
• Client testimonials make excellent posts.
• Have each attorney post information about their practice areas but not provide legal advice.

If your law firm is considering Instagram, know that you are moving toward improving and increasing your digital reach.

Kerrie Spencer

Kerrie Spencer is a staff contributor to Bigger Law Firm Magazine.


WordPress Plugins for Law Firms

Supercharge Your Law Firm’s Website: 5 Must-Have WordPress Plugins!

Are you looking to maximize your law firm’s website’s potential? You’re in the right place. WordPress offers a wealth of plugins that can improve your website’s functionality, from search engine optimization to online event scheduling. Here are five must-have plugins for law firms: Gravity Forms – Communication is key when it comes to your law…

Security vulnerability infected websites

WordPress Security Breach Used Vulnerabilities in Plugins in Themes

Over one million WordPress websites have been infected by a malware campaign called Balada Injector since 2017, according to cybersecurity firm GoDaddy’s Sucuri. The attackers behind the campaign use all known and recently discovered vulnerabilities in WordPress themes and plugins to breach sites. They typically play out their attacks in waves once every few weeks,…

Law firm partner learning about SEO

How to talk to the partners about SEO

As a law firm marketing director, you understand the importance of SEO in driving traffic to your website and generating leads for your firm. However, convincing the partners of your law firm to invest in SEO can be a daunting task, particularly if they do not understand its benefits. Here are some tips on how…