Your team has spent countless hours researching, generating ideas and writing content to produce valuable leads that keep your firm growing. However, in the midst of content creation, there is…
Techniques for Effective Calls to Action on Law Firm Websites
A call to action (CTA) is an essential feature of any website that hopes to convert its visitors into clients. Calls to action have become increasingly important in a world…
Stop Design From Getting In Your Way
Wonder why your website is not converting leads the way you think it should? You might be the victim of design-based conversion killers. Attorneys’ websites are not simply online brochures.…
Five things the best attorney websites have in common
Ask 20 people what is best about a website’s design and you will likely receive 20 different answers. A good website, however, is one that delivers traffic and conversions. Ideally,…
Can YouTube Remarketing Help Law Firms Make a Lasting Impression?
Remarketing offers law firms an opportunity to recapture the elusive attention of website visitors who fail to convert to clients the first time around. Think of it as your second…
How to Protect Your Brand Assets
Your firm’s brand assets are worthy of your attention (and protection). Buzzwords are alive and well in the marketing industry, and branding is certainly a hot one. The term in…