Wonder why your website is not converting leads the way you think it should? You might be the victim of design-based conversion killers. Attorneys’ websites are not simply online brochures.…
How to Protect Your Brand Assets
Your firm’s brand assets are worthy of your attention (and protection). Buzzwords are alive and well in the marketing industry, and branding is certainly a hot one. The term in…
How Powerful Law Firms Write Effective Web Content
When your firm is creating website content, you want to make sure it will be read, understood and acted upon by the right people. Creating website copy is different from…
Should Your Law Firm’s Website Allow Comments and Questions?
Should a law firm allow public comments on its website? Should attorneys answer questions from users? An attorney’s instinctual answer may be No. Attorneys answering questions from the public raises…
Four Tips for Creating Great Billboards
Can motorists pick your billboard out from all the other advertising noise? They should be able to. A billboard can introduce your firm to potential clients while building brand recognition…
The right type(face): an introduction to typography for lawyers
Some people refer to typography an art, and indeed, well-designed type can be quite beautiful. However, the practice of visually arranging text is at its heart utilitarian.