Design
Don’t let bad design ruin your website copy. All lawyer websites have a story to tell about the firm. Page content should be supplemented with design that leads visitors through this story and convinces them to take action. Great content lies at the heart of every good design. Giant hero images, complex animations and brilliant…
Why should attorneys invest in great photography for their law firm’s website? Quality photographs on your law firm’s website are important because they tell potential clients who you are and that you are trustworthy. Never underestimate the power of a good headshot or group shot of your colleagues and staff in helping you connect with…
Your team has spent countless hours researching, generating ideas and writing content to produce valuable leads that keep your firm growing. However, in the midst of content creation, there is something easy to overlook: the user experience. User experience can quickly become degraded if writers fail to understand the way readers digest online content. Website…
Law firms trying to stand out from competitors know that having an effective website is essential for creating a good first impression on potential clients. Websites need to be designed to ensure they appeal to the target audience while conveying the brand’s message and personality. Because web design is constantly evolving with both fresh ideas…
A call to action (CTA) is an essential feature of any website that hopes to convert its visitors into clients. Calls to action have become increasingly important in a world of short attention spans where people decide in a matter of seconds whether to act or move on to the next website. For attorneys, the…
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