Design

10 Tips to Reduce Bounce Rate on Your Law Firm’s Website

Picture this: Your law firm hosts an open house event at the office to attract new clients. Employees spend weeks planning the party, allotting time and money on invitations, decorations and food. The day of the event, guests are lined up outside the door. Your law firm is pleased with the turnout; after all, a…

How to Make Your Law Firm’s Website Navigation Client-Oriented

Website navigation is a small design element with an oversized responsibility. Navigation can determine whether website visitors successfully find the answers they need and whether those visitors become leads. Because of its importance, your website’s navigation should not be an afterthought. Rather, it should be the result of comprehensive organization and testing. Website navigation is…

How Law Firms Can Take Advantage of Photography

Why should attorneys invest in great photography for their law firm’s website? Quality photographs on your law firm’s website are important because they tell potential clients who you are and that you are trustworthy. Never underestimate the power of a good headshot or group shot of your colleagues and staff in helping you connect with…

The Ultimate UX Writing Guide

The Ultimate UX Writing Guide

Your team has spent countless hours researching, generating ideas and writing content to produce valuable leads that keep your firm growing. However, in the midst of content creation, there is something easy to overlook: the user experience. User experience can quickly become degraded if writers fail to understand the way readers digest online content. Website…

Google Map Spam

I’ve Stopped Over 100 Google Maps Spammers. You Can Too.

       

I do not have special powers or privileged access to Google listings, just a commitment to ensure that spammers cannot rank higher than their honest competitors in local results. If you have searched in your local market to see your ranking, you have probably come across a competitor stuffing keywords into its title and being…

Top Emerging Design Trends for Law Firm Websites in 2018

Law firms trying to stand out from competitors know that having an effective website is essential for creating a good first impression on potential clients. Websites need to be designed to ensure they appeal to the target audience while conveying the brand’s message and personality. Because web design is constantly evolving with both fresh ideas…

Call to Action on Legal Websites

Techniques for Effective Calls to Action on Law Firm Websites

A call to action (CTA) is an essential feature of any website that hopes to convert its visitors into clients. Calls to action have become increasingly important in a world of short attention spans where people decide in a matter of seconds whether to act or move on to the next website. For attorneys, the…

Design Conversion Killer

Stop Design From Getting In Your Way

Wonder why your website is not converting leads the way you think it should? You might be the victim of design-based conversion killers. Attorneys’ websites are not simply online brochures. A website serves many functions for a firm, and one of the most important of these functions is lead generation. Your website should be bringing…