Management

Law Firm Marketing Director

What Makes a Great Law Firm Marketing Director?

     

In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.

How law firms are upgrading their practices in 2023

How Attorneys Plan to Build Bigger and Better Law Firms in 2023

   

With each New Year, businesses and law firms alike look for ways to improve their practice. We wanted to know what some of the nation’s top law firms were working on for 2023… so we asked them! Here’s what law firms are doing to build bigger (and better) law firms in 2023.

Law Firm and Attorney Reputation Management

Law Firm and Attorney Reputation Management

Managing your way out of a crisis is difficult but not impossible.

Are You Paying Enough for Your Marketing?

Are You Paying Enough for Your Marketing?

 

Advertising costs money. How much should you be spending?

Should Attorneys Offer Free Consultations?

Should Attorneys Offer Free Consultations?

Free consultations usually amount to one of two things — a new client or a waste of time, which makes the question of whether to them hotly debated.

Law Firm Attrition May Be Due to Corporate Culture Not Lack of Perks

Law Firm Attrition May Be Due to Corporate Culture Not Lack of Perks

Associates have varying reasons for choosing whether to work for a large or small firm, or whether to start a solo practice. Whatever the reasons for starting at a firm may be, the data shows that younger associates are more willing to leave a firm within the first few years of work than ever before.…

How Law Firms Can Strategically Rebrand to Capitalize on Unique Opportunities

How Law Firms Can Strategically Rebrand to Capitalize on Unique Opportunities

When someone sets out in search of hiring a law firm, there is a good chance that they have little idea what it is they are looking for. Often, prospective clients find themselves in sudden need of an attorney, whether it be a personal injury lawyer after a serious car accident or a trust and…

How Law Firms Can Bring Empathy into Their Client-Facing Content

How Law Firms Can Bring Empathy Into Their Client-Facing Content

From a law firm’s perspective, the COVID-19 crisis has affected prospective clients – whether that be a person, family or business. With over a million confirmed cases and 60,000 lost lives, many are dealing with direct impact of the corona virus. However, even for those who have not contracted the virus themselves and who are…

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