The legal industry is one of the most competitive niches for search engine optimization (SEO). According to a study done in 2017 by AccuRanker, which studied over 300,000 SERPs in…
Video SEO For Law Firms
Search engine optimization (SEO) is not just for law firm websites. It can also be used for YouTube videos. Paying attention to video SEO can boost a law firm’s online…
What Is Domain Authority and How Is It Relevant for Law Firms
Search engine optimization (SEO) improves the quality and quantity of website visitors coming from search engines like Google to a site. Domain authority is a term commonly used when talking…
Creating a More Compelling and Interesting “About” Page to Drive Traffic and Convert Leads
One of the most important – but also overlooked – pages on any law firm’s website is the “About” page. Simply stated, an About page is a webpage where prospective…
Does Page Speed Affect Search Results?
Google’s algorithm uses a myriad of signals and components to determine where pages should rank within its search results. Understandably, it keeps this formula tightly under wraps, and its engineers…
Long-Tail Keywords for Law Firms
There is no standard length that dictates when a search term is considered a long-tail keyphrase. Most definitions start considering a phrase long-tail at three words or more. However, the…