The way people find products and services online is changing. Rather than typing a few words in a search screen box, people ask questions of their voice assistants and other…
Using Topic Clusters to Improve Law Firm SEO
Improving search engine optimization (SEO) helps law firms improve their search engine result page (SERP) ranking and get more organic traffic coming to its website. Identifying what keywords to use…
Law Firm Marketing Success Stories
To be competitive, every firm needs a marketing strategy that fits its needs for lead generation and business development. Determining the specific tactics that work for your firm will take…
Writing Landing Page Copy for Your Law Firm That Converts Potential Clients to Clients
Law firms target potential clients in their advertisements, on their social media sites and on search engine results pages. What happens when the user clicks on the firm’s website? The…
Going Beyond Branding: A Law Firm’s Need for SEO
Branding is important to a law firm, but in the context of getting new clients, search engine optimization (SEO) is the key. When people search for an attorney on their…
Law Firm Mini-Apps on Google Search and the Google Assistant
Google I/O, the search giant’s developer conference, is held annually in May. The three-day event is located at the Shoreline Amphitheatre in Mountain View. Many of Google’s most renowned products…
