Improving search engine optimization (SEO) helps law firms improve their search engine result page (SERP) ranking and get more organic traffic coming to its website. Identifying what keywords to use…
Going Beyond Branding: A Law Firm’s Need for SEO
Branding is important to a law firm, but in the context of getting new clients, search engine optimization (SEO) is the key. When people search for an attorney on their…
Law Firm Mini-Apps on Google Search and the Google Assistant
Google I/O, the search giant’s developer conference, is held annually in May. The three-day event is located at the Shoreline Amphitheatre in Mountain View. Many of Google’s most renowned products…
How Law Firms Can Deal Effectively With Negative Reviews
Getting a bad review from a disgruntled client is not a unique occurrence. Bad reviews can erode a law firm’s local ranking, tarnish a law firm’s reputation and dissuade potential…
How Lawyers Can Use Structured Data to Win With FAQs
Google recommends web pages make ample use of structured data. This both allows its algorithm to better interpret the page and makes the page eligible to be displayed in graphic…
Here and There: Local Search Rankings For Lawyers
While thinking about how to drum up more business and grow your practice, you have likely performed a fair number of Google searches to see how your rankings stack up…