creating your law firm's video

How to Create Your Law Firm’s First Video


Whether you’re starting a TikTok channel, boosting your YouTube channel, or upgrading your website, video content can help make your future clients feel comfortable talking to you and your staff. For law firms, crafting an engaging and informative video can significantly enhance visibility and client engagement, plus open the doors to other opportunities like webinar…

Google’s March 2024 Broad Core Update is Fighting Spam and Deleting Low Quality Content


Google has long been the go-to search engine for billions of users worldwide, serving as a bridge between users and the vast ocean of information available on the web. Recognizing the importance of maintaining the integrity and quality of search results, Google has continually evolved its search algorithms and policies to combat spam and low-quality…

Work At Home Lawyer Confidentiality

Insider Trading Case Highlights Work-From-Home Risks for Lawyers


The recent insider trading charge against the husband of a BP employee, who allegedly capitalized on confidential information overheard during his wife’s work-from-home scenario, casts a spotlight on the burgeoning confidentiality risks in remote work settings. Tyler Loudon, the spouse of a BP employee, faces insider trading charges in the U.S. for allegedly using confidential…

Journalist interviews lawyer

How to Get Local News Outlets to Cover Your Law Firm’s Big Case


Reaching out to local news outlets is a strategic move for law firm marketing directors aiming to enhance their firm’s visibility and establish its members as thought leaders in their practice areas. This article will guide law firm marketing directors through the process of engaging local news outlets to cover new cases, offering practical advice…

George Bailey arrested as depicted by DALL-E from ChatGPT

The Crimes of George Bailey and the People of Bedford Falls in ‘It’s a Wonderful Life’


Last weekend, you may have taken part in what is now a Christmas tradition by watching the classic holiday movie, “It’s a Wonderful Life,” directed by Frank Capra and released in 1946. The film tells the story of George Bailey, a man who sacrifices his personal dreams for the betterment of his community in Bedford…

Bilingual lawyer meeting with a client

Harnessing the Power of Bilingual SEO for Law Firms


Bilingual law firms have a unique opportunity to broaden their client base and extend their services to a wider demographic. However, just being bilingual is not enough; effectively leveraging bilingual SEO can make a significant difference. This article will explore the concept of bilingual law firm SEO, its benefits, and how to implement it for…

Google Changes the Rules for AI Content

Google has Changed their Mind About AI Generated Content


Their change in terms essentially amounts to, “Yes, you can use AI tools to help create quality content but it had better be good.”

Writing press releases for law firms

How Law Firms Can Effectively Use Press Releases


Press releases allow law firms to share their successes, announce new hires or promotions, and position themselves as thought leaders in their respective practice areas. In this article, I will share best practices for writing a great title, writing a great summary, and telling your story in a meaningful way, as well as provide scenarios…

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