Search Marketing
Having an expired landing page or two on your firm’s website might not seem like too much to worry about. However, those expired pages kill your Google rankings – the last thing you need in a competitive legal market. Expired pages return soft 404 errors resulting in a not-so-great user experience for someone looking…
When was the last time your law firm changed its call to action (CTA)? If the answer is that you cannot recall when – it is time to review what you are using as a CTA. Despite what many may think, a CTA is not just about telling people where they can go for…
Despite doing everything right to get your law firm’s page ranked for the right keywords, something might go wrong, and a different page starts showing up for the target keywords. Without a doubt, it is frustrating and can affect your level of user engagement, resulting in fewer conversions and up your firm’s bounce and click-through…
Any webinar your law firm creates takes a lot of hard work. It features well-known speakers, offers new information on what is happening in the legal industry and allows for an innovative approach to source new clients. This kind of information needs to be shared more than once, in as many ways as possible. It…
At its inception, the Google search engine worked by matching word strings – matching words to other words. In 2012 things changed as Google introduced the Knowledge Graph, which attempted to understand concepts. Google was grasping user intent and the relationship between entities – a baseline source of information. Knowledge Graphs are sources of information.…
The key to successful law firm marketing is not using just one or two ideas. It is a mixture of approaches that ultimately blend and create a successful marketing plan for your firm. Content marketing is a huge part of your firm’s marketing plan. Here are ten steps to set you up on the content…
Page titles should always be unique, catchy and relevant. Writing page titles can be a challenge, particularly for a law firm website. If a page title does not meet the best practices set by Google, the search engine will change the title. To avoid this situation, Google recently released updated best practices for writing page…
Like any law firm, you want your law firm to be highly competitive and deliver valuable services to clients and your community. One way to accomplish this goal is through effective marketing and competitor analysis. It is challenging to stay ahead of the competition. One way to accomplish this is through analyzing competitor content.…