When was the last time your law firm changed its call to action (CTA)? If the answer is that you cannot recall when – it is time to review what…
Google Knowledge Graph May Be Valuable for Law Firms
At its inception, the Google search engine worked by matching word strings – matching words to other words. In 2012 things changed as Google introduced the Knowledge Graph, which attempted…
How to Create a Successful Content Marketing Plan for Law Firms
The key to successful law firm marketing is not using just one or two ideas. It is a mixture of approaches that ultimately blend and create a successful marketing plan…
Google’s Latest Best Practices for Page Titles
Page titles should always be unique, catchy and relevant. Writing page titles can be a challenge, particularly for a law firm website. If a page title does not meet the…
Law Firm Competitor Content Analysis
Like any law firm, you want your law firm to be highly competitive and deliver valuable services to clients and your community. One way to accomplish this goal is through…
How YouTube Recommends Videos for Law Firm Homepages
A successful digital marketing campaign should include video. Videos need to be informative and engaging. YouTube is one excellent platform to use for video. Have you wondered how videos…