Micro-content is any short content that provides stand-alone information. Micro-content is an easily scannable, small element that quickly distills the larger message of a web page or article. Law firms…
YouTube SEO Mistakes Your Law Firm Needs to Avoid
Many law firms already have or are planning on venturing out to YouTube. Simply having uploaded videos to this platform is not enough. While YouTube can be a bit complex,…
User Behavior on Law Firm Websites Is All About Data
If a law firm has an extensive website consisting of multiple pages, like a blog, many FAQs, attorney biographies and numerous practice area pages, it is critical to know if…
The Value of Podcast Transcriptions For Law Firms
The value of podcast transcripts lies in more than just one reason, hearing it correctly as it was said. Like the famous misheard lyrics of Jefferson Starship: “We built this…
Keyword Research For A Law Firm Is Not As Hard As It Seems
When search engine optimization (SEO) companies mention keywords and research in the same sentence, a lot of eye rolls happen. Everyone knows how difficult it is to find the right…
How Law Firms Can React to a Shift Toward Voice Searches
The way people find products and services online is changing. Rather than typing a few words in a search screen box, people ask questions of their voice assistants and other…
