The way people find a lawyer has changed over the past 15 years. According to a FindLaw survey, in 2005, 65 percent of survey respondents said they would ask a…
SEO Hierarchy of Needs: A Guide for Beginner Law Firms
Think back to your college psychology classes. Remember Maslow’s hierarchy of needs, the theory that states our human needs must be met in a certain order? For example, something like…
Five Top Law Firm Marketing Bloopers to Avoid
The interesting thing about bloopers when marketing a law firm is that lawyers do not need to be afraid of making mistakes or taking a risk, because innovation comes from…
Merging SEO and Law Content For Optimal Search Performance
Creating quality online content is probably one of a law firm’s biggest goals. Getting it to potential clients in a way that appeals to them is another. They are separate…
Choosing the Right Legal Marketing Mix for 2019
Most lawyers understand the importance of having a good marketing plan. But what many may not realize is that there is no formula for the perfect marketing mix guaranteed to…
UPDATE: Google Bug is Deindexing Pages: What to do if your law firm is affected
UPDATE: April 15, 2019 Google says they fixed the de-indexing bug but now are reporting issues within Google Search Console. Search Console is still recovering from the indexing issue we…