As with seemingly everything else, advertising has evolved rapidly over the last few decades. The scope of advertising opportunities extends far beyond a simple radio ad on a local station…
Using Forms and Chat Data in a Law Firm’s Marketing and SEO Efforts
Information gathered through inbound calls, contact forms, surveys, testimonials and data collected by Chatbots can be helpful to law firms. This information can help enhance a firm’s marketing campaigns, and…
What is Micro-Content and Why Does Your Law Firm Need It
Micro-content is any short content that provides stand-alone information. Micro-content is an easily scannable, small element that quickly distills the larger message of a web page or article. Law firms…
“People Also Ask” Boxes a Gold Mine of Information for Law Firm Marketing
People searching for information online will often formulate their Google queries in questions. In most instances, the search results would return a pages with the information answering the question. However,…
Negative SEO Affecting Your Law Firm’s Website?
Typically the first thing a law firm partner or marketing manager does when they detect a negative SEO campaign affecting their website is panic. Rightly so, as it can cause…
YouTube SEO Mistakes Your Law Firm Needs to Avoid
Many law firms already have or are planning on venturing out to YouTube. Simply having uploaded videos to this platform is not enough. While YouTube can be a bit complex,…