With YouTube, Facebook Watch and the recently launched IGTV, reaching potential clients through video is easier than ever, making now the perfect time for your law firm to develop a…
A Lawyer’s Guide to Developing High-Ranking Content
Law firms operate in competitive environments, which means having high-ranking content is vital to gaining website traffic and leads that convert. Not only does having great content make for a…
Update Your SEO for Voice Search
The method a person chooses to perform a search affects the contents of that search. Between phones, smart home devices, personal assistants and good old-fashioned desktop computers, internet users have…
What You Can Learn From Google’s Consumer Insights
Think with Google, a Google-owned website, offers articles, infographics and case studies based on trends and data that it has compiled. Natalie Zmuda, an editor at Think with Google, has…
Digital Trends for Law Firms – Promoting Videos
With the latest changes in the Facebook algorithm, the social media platform is now showing fewer posts from untrustworthy sources and fewer low quality viral videos. Instead, they are putting…
Five Statistics To Drive Your Firm’s Marketing
An effective marketing strategy must be multifaceted. Law firms should build authority, trust and brand recognition. They must generate traffic to their websites and turn visitors into leads. With so…