SEO

Workslop in the Office is Annoying. Workslop in Your Law Firm is Dangerous

   

Your associate used AI to draft a motion for summary judgment. The formatting looks sharp. The argument structure seems logical. The citations are in perfect Bluebook format. There is just one problem. Three of those citations do not exist. This is workslop. And it is already costing law firms real money. What AI Workslop Actually…

AI Content Is Everywhere in Law Firm Search Results. But is it working?

 

Every law firm marketing conference, webinar, or workshop I have attended in the past year has featured at least one panel debating whether AI-generated content will help or hurt your Google rankings. The conversation usually splits into two camps. One side argues that Google will eventually crack down on AI content and punish anyone using…

The Crimes of George Bailey and the People of Bedford Falls in ‘It’s a Wonderful Life’

We’ve updated our list of crimes committed by the scofflaws of Bedford Falls for 2025. When we first published this article, we overlooked the biggest criminal in town… Mr. Potter! Well not this year, Mr. Potter’s crimes are coming to light. This year, you may take part in what is now a Christmas tradition for…

Law Firm Sues Thomson Reuters Over Failure to Launch New FindLaw Website After Exchanging 134 Emails

   

Connecticut-based law firm Moore, O’Brien & Foti has filed a lawsuit against Thomson Reuters and its subsidiary FindLaw, alleging a string of failures that left the firm without a functional website despite paying substantial fees. The case, filed on May 23, 2024, in the Superior Court of Connecticut, sheds light on the potential pitfalls law…

How to Create Your Law Firm’s First Video

  

Whether you’re starting a TikTok channel, boosting your YouTube channel, or upgrading your website, video content can help make your future clients feel comfortable talking to you and your staff. For law firms, crafting an engaging and informative video can significantly enhance visibility and client engagement, plus open the doors to other opportunities like webinar…

Google’s March 2024 Broad Core Update is Fighting Spam and Deleting Low Quality Content

  

Google has long been the go-to search engine for billions of users worldwide, serving as a bridge between users and the vast ocean of information available on the web. Recognizing the importance of maintaining the integrity and quality of search results, Google has continually evolved its search algorithms and policies to combat spam and low-quality…

Insider Trading Case Highlights Work-From-Home Risks for Lawyers

   

The recent insider trading charge against the husband of a BP employee, who allegedly capitalized on confidential information overheard during his wife’s work-from-home scenario, casts a spotlight on the burgeoning confidentiality risks in remote work settings. Tyler Loudon, the spouse of a BP employee, faces insider trading charges in the U.S. for allegedly using confidential…

How to Get Local News Outlets to Cover Your Law Firm’s Big Case

    

Reaching out to local news outlets is a strategic move for law firm marketing directors aiming to enhance their firm’s visibility and establish its members as thought leaders in their practice areas. This article will guide law firm marketing directors through the process of engaging local news outlets to cover new cases, offering practical advice…

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