The value of podcast transcripts lies in more than just one reason, hearing it correctly as it was said. Like the famous misheard lyrics of Jefferson Starship: “We built this…
The Importance of the Google’s “Featured Snippets” and “People Also Ask” Elements for Law Firms
Staying on top of the new Google search developments is crucial for a law firm’s success. Marketing, especially online marketing, is a massive expense for many law firms, and for…
Law Firm’s Use of Infographics as a Marketing Tool
Getting and keeping the reader’s attention is a challenge for law firms. Marketing or law firm services needs to be something that will catch the reader’s eye, keep the reader’s…
Using Topic Clusters to Improve Law Firm SEO
Improving search engine optimization (SEO) helps law firms improve their search engine result page (SERP) ranking and get more organic traffic coming to its website. Identifying what keywords to use…
Law Firm Marketing Success Stories
To be competitive, every firm needs a marketing strategy that fits its needs for lead generation and business development. Determining the specific tactics that work for your firm will take…
Writing Landing Page Copy for Your Law Firm That Converts Potential Clients to Clients
Law firms target potential clients in their advertisements, on their social media sites and on search engine results pages. What happens when the user clicks on the firm’s website? The…
