Search Marketing

Law Firm Landing Pages Need to Be Up to Date

Law Firm Landing Pages Need to Be Up to Date

December 10, 2021

Having an expired landing page or two on your firm’s website might not seem like too much to worry about. However, those expired pages kill your Google rankings – the last thing you need in a competitive legal market.   Expired pages return soft 404 errors resulting in a not-so-great user experience for someone looking…

Law Firm CTAs and How to Improve Them

Law Firm CTAs and How to Improve Them

December 3, 2021

When was the last time your law firm changed its call to action (CTA)? If the answer is that you cannot recall when – it is time to review what you are using as a CTA.   Despite what many may think, a CTA is not just about telling people where they can go for…

You Can Fix Wrongly Ranked Pages for Your Law Firm

You Can Fix Wrongly Ranked Pages for Your Law Firm

November 19, 2021

Despite doing everything right to get your law firm’s page ranked for the right keywords, something might go wrong, and a different page starts showing up for the target keywords. Without a doubt, it is frustrating and can affect your level of user engagement, resulting in fewer conversions and up your firm’s bounce and click-through…

How to Repurpose Your Law Firm’s Webinars

How to Repurpose Your Law Firm’s Webinars

November 12, 2021

Any webinar your law firm creates takes a lot of hard work. It features well-known speakers, offers new information on what is happening in the legal industry and allows for an innovative approach to source new clients. This kind of information needs to be shared more than once, in as many ways as possible. It…

Google Knowledge Graph May Be Valuable for Law Firms

Google Knowledge Graph May Be Valuable for Law Firms

November 5, 2021

At its inception, the Google search engine worked by matching word strings – matching words to other words. In 2012 things changed as Google introduced the Knowledge Graph, which attempted to understand concepts. Google was grasping user intent and the relationship between entities – a baseline source of information. Knowledge Graphs are sources of information.…

How to Create a Successful Content Marketing Plan for Law Firms

How to Create a Successful Content Marketing Plan for Law Firms

October 29, 2021

The key to successful law firm marketing is not using just one or two ideas. It is a mixture of approaches that ultimately blend and create a successful marketing plan for your firm. Content marketing is a huge part of your firm’s marketing plan.  Here are ten steps to set you up on the content…

Google’s Latest Best Practices for Page Titles

Google’s Latest Best Practices for Page Titles

October 15, 2021

Page titles should always be unique, catchy and relevant. Writing page titles can be a challenge, particularly for a law firm website. If a page title does not meet the best practices set by Google, the search engine will change the title. To avoid this situation, Google recently released updated best practices for writing page…

Law Firm Competitor Content Analysis

Law Firm Competitor Content Analysis

October 1, 2021

Like any law firm, you want your law firm to be highly competitive and deliver valuable services to clients and your community. One way to accomplish this goal is through effective marketing and competitor analysis.   It is challenging to stay ahead of the competition. One way to accomplish this is through analyzing competitor content.…