Not all content marketing tools are created equal. While some deliver what they promise, others are not worth the time and energy. Here is a review of five commonly used online tools and their effectiveness for generating ideas and improving content.
With Google Fred Update, Greed Gets Punished
Google Fred appears to be an iteration of Google Panda, with an added emphasis on advertisements. Google makes changes to its search algorithm frequently, as many as six hundred times…
How Law Firms are Benefiting from User Generated Content
More and more digital marketers are recognizing the value of user generated content as part of their overall marketing strategies. Paying attention to what past and potential clients are saying…
Lawyers Sue Company for Buying Their Names as Keywords in Adwords: Is That Really Trademark Infringement?
On March 23, 2017, two competing personal injury lawyers Scott W. Schiff and Kevin F. Kurgis joined forces to sue a marketing company that was buying their names as keywords…
Middle of the Pack: Changes in the Local Map Landscape
In some keyword searches on Google, the local pack is no longer at the top of the search engine results page. You have probably become accustomed to seeing a map…
How relevance & authority affect search results
Google facilitates 3.5 billion searches a day and 1.2 trillion searches a year worldwide. The answers are out there, the hurdle is how to best present it to consumers. Google’s…