One of the most important – but also overlooked – pages on any law firm’s website is the “About” page. Simply stated, an About page is a webpage where prospective…
Optimize for the Human: Understanding Google BERT
Businesses of all kinds rely on the internet to connect with clients. And customers rely on Google search to find what they are looking for. But as Google says, “search…
How Google Uses SEO For Its Websites
Search engine optimization (SEO) is the process of leveraging adjustments to your website, whether on the site itself or throughout the internet, to increase visibility by earning higher listing positions…
Spotify Ad Studio: A Guide for Attorneys
As with seemingly everything else, advertising has evolved rapidly over the last few decades. The scope of advertising opportunities extends far beyond a simple radio ad on a local station…
A Lawyer’s Guide to Off-Page SEO
Search engine optimization (SEO) is a range of strategies aimed at making your site appear near the top of results to relevant searches on Google and other search engines. …
Reoptimizing Old Content to Create More Effective SEO
Anyone interested in SEO knows that no one magic bullet will guarantee high-ranking content and increased traffic. The way users interact with content online and how it is presented to…