SEO
Content is an essential part of a successful law firm marketing strategy, and it is important that attorneys respect the necessary time investment.
Google is emphasizing visual search, with greater integration of images and videos.
According to Google Search, they’re about to launch the “Helpful Content Update,” which is intended to make sure people surfing websites online are seeing more helpful, original content, written for people by people.
Having an expired landing page or two on your firm’s website may not seem like a big deal, but it can kill your Google rankings.
Descriptive CTAs are far more valuable and more relevant to search engines and your visitors.
Wrongly ranked pages are a common problem. When something like this happens, Google is not seeing the page you intended to rank as a good destination for web traffic.
The Knowledge Graph uses the information on the web to understand real-world connections between the data it collects.
By following these guidelines, your law firm can create excellent quality page titles to help it rank in search.
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