There is no standard length that dictates when a search term is considered a long-tail keyphrase. Most definitions start considering a phrase long-tail at three words or more. However, the…
Spotify Ad Studio: A Guide for Attorneys
As with seemingly everything else, advertising has evolved rapidly over the last few decades. The scope of advertising opportunities extends far beyond a simple radio ad on a local station…
A Lawyer’s Guide to Off-Page SEO
Search engine optimization (SEO) is a range of strategies aimed at making your site appear near the top of results to relevant searches on Google and other search engines. …
Reoptimizing Old Content to Create More Effective SEO
Anyone interested in SEO knows that no one magic bullet will guarantee high-ranking content and increased traffic. The way users interact with content online and how it is presented to…
Using Forms and Chat Data in a Law Firm’s Marketing and SEO Efforts
Information gathered through inbound calls, contact forms, surveys, testimonials and data collected by Chatbots can be helpful to law firms. This information can help enhance a firm’s marketing campaigns, and…
What is Micro-Content and Why Does Your Law Firm Need It
Micro-content is any short content that provides stand-alone information. Micro-content is an easily scannable, small element that quickly distills the larger message of a web page or article. Law firms…