If a law firm has an extensive website consisting of multiple pages, like a blog, many FAQs, attorney biographies and numerous practice area pages, it is critical to know if…
How Law Firms Can React to a Shift Toward Voice Searches
The way people find products and services online is changing. Rather than typing a few words in a search screen box, people ask questions of their voice assistants and other…
The Importance of the Google’s “Featured Snippets” and “People Also Ask” Elements for Law Firms
Staying on top of the new Google search developments is crucial for a law firm’s success. Marketing, especially online marketing, is a massive expense for many law firms, and for…
Law Firm’s Use of Infographics as a Marketing Tool
Getting and keeping the reader’s attention is a challenge for law firms. Marketing or law firm services needs to be something that will catch the reader’s eye, keep the reader’s…
Using Topic Clusters to Improve Law Firm SEO
Improving search engine optimization (SEO) helps law firms improve their search engine result page (SERP) ranking and get more organic traffic coming to its website. Identifying what keywords to use…
Law Firm Marketing Success Stories
To be competitive, every firm needs a marketing strategy that fits its needs for lead generation and business development. Determining the specific tactics that work for your firm will take…