Branding is important to a law firm, but in the context of getting new clients, search engine optimization (SEO) is the key. When people search for an attorney on their…
How Lawyers Can Use Structured Data to Win With FAQs
Google recommends web pages make ample use of structured data. This both allows its algorithm to better interpret the page and makes the page eligible to be displayed in graphic…
Here and There: Local Search Rankings For Lawyers
While thinking about how to drum up more business and grow your practice, you have likely performed a fair number of Google searches to see how your rankings stack up…
Going Beyond Marketing Jargon to Discover How SEO Helps Law Firms
The way people find a lawyer has changed over the past 15 years. According to a FindLaw survey, in 2005, 65 percent of survey respondents said they would ask a…
Groupwise: How Google Might Harness Comparisons
Groupwise scoring functions using deep neural networks: New Google experiment may change the way webpages are ranked. Deciphering Google’s search algorithms so clients’ sites can perform well on search engine…
Google Limits Search Results Per Domain for More Diversity – How Does This Affect Law Firms?
Early June, Google released a change to how search results are handled and displayed. On the surface, the latest change seems like an oxymoron. Limiting search results to two pages…
