Getting a bad review from a disgruntled client is not a unique occurrence. Bad reviews can erode a law firm’s local ranking, tarnish a law firm’s reputation and dissuade potential…
Going Beyond Marketing Jargon to Discover How SEO Helps Law Firms
The way people find a lawyer has changed over the past 15 years. According to a FindLaw survey, in 2005, 65 percent of survey respondents said they would ask a…
Groupwise: How Google Might Harness Comparisons
Groupwise scoring functions using deep neural networks: New Google experiment may change the way webpages are ranked. Deciphering Google’s search algorithms so clients’ sites can perform well on search engine…
Google Limits Search Results Per Domain for More Diversity – How Does This Affect Law Firms?
Early June, Google released a change to how search results are handled and displayed. On the surface, the latest change seems like an oxymoron. Limiting search results to two pages…
SEO Hierarchy of Needs: A Guide for Beginner Law Firms
Think back to your college psychology classes. Remember Maslow’s hierarchy of needs, the theory that states our human needs must be met in a certain order? For example, something like…
Five Top Law Firm Marketing Bloopers to Avoid
The interesting thing about bloopers when marketing a law firm is that lawyers do not need to be afraid of making mistakes or taking a risk, because innovation comes from…
