Marketing

Google Helpful Content Update

How Google’s Helpful Content Update Relates to Law Firms

  

According to Google Search, they’re about to launch the “Helpful Content Update.” That update starts rolling out next week after August 22nd and is likely to continue over two weeks. This is intended to make sure people surfing websites online are seeing more helpful, original content, written for people by people. The main idea here…

Are You Paying Enough for Your Marketing?

Are You Paying Enough for Your Marketing?

 

Advertising costs money. How much should you be spending?

Law Firms Now Have the Option of Scheduling Stories Using Facebook Business Suite

Law Firms Now Have the Option of Scheduling Stories Using Facebook Business Suite

 

With the addition of scheduled stories across Instagram and Facebook, law firms can slot items to be published in advance on more than one social platform.

There is More to Instagram Than Just Attorney Selfies

There is More to Instagram Than Just Attorney Selfies

 

Instagram can also be used for direct messaging, posting stories, shopping and more.

Creating a More Compelling and Interesting “About” Page to Drive Traffic and Convert Leads

Creating a More Compelling and Interesting “About” Page to Drive Traffic and Convert Leads

 

One of the most important – but also overlooked – pages on any law firm’s website is the “About” page.

Law Firm's Use of Infographics as Marketing Tool

Law Firm’s Use of Infographics as a Marketing Tool

 

Getting and keeping the reader’s attention is a challenge for law firms. Marketing or law firm services needs to be something that will catch the reader’s eye, keep the reader’s interest and convey the firm’s marketing message. Some law firms are turning to infographics to appeal to today’s readers who want their information fast. The…

Law Firm Marketing Success Stories

Law Firm Marketing Success Stories

To be competitive, every firm needs a marketing strategy that fits its needs for lead generation and business development. Determining the specific tactics that work for your firm will take a combination of research, agency assistance, and trial and error. Learning from the experience of others cannot hurt either. Complicating the challenges facing law firms…

A Guide to Planning and Marketing Law Firm Events

A Guide to Planning and Marketing Law Firm Events

Relationships are at the heart of every successful law practice. Hosting an event is a great way to strengthen existing client relationships while developing connections with new prospects and potential referral sources. Events offer opportunities to engage on a deeper level, which is key to forming the trust that is crucial for business development. Face-to-face…