User experience, commonly referred to as UX, is an essential aspect of any marketing strategy, including law firm marketing. It encompasses everything that the user experiences while interacting with a product or service, including ease of use, accessibility, visual appeal, and overall satisfaction. The psychology behind user experience is a fascinating subject, and understanding it…
With each New Year, businesses and law firms alike look for ways to improve their practice. We wanted to know what some of the nation’s top law firms were working on for 2023… so we asked them! Here’s what law firms are doing to build bigger (and better) law firms in 2023.
OpenAI’s ChatGPT bot has been generating a lot of buzz. But can it generate unique content, over, and over, and over again? To find out, we created a fictional character named Larry, the Hairy Canary and asked ChatGPT to write a poem… and then another poem. And then another. Over the course of our tests…
One of the profound ways social media have shaped all our lives is by making networking and connecting conveniently.
Content is an essential part of a successful law firm marketing strategy, and it is important that attorneys respect the necessary time investment.
Google is emphasizing visual search, with greater integration of images and videos.
According to Google Search, they’re about to launch the “Helpful Content Update,” which is intended to make sure people surfing websites online are seeing more helpful, original content, written for people by people.
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