Marketing
Getting and keeping the reader’s attention is a challenge for law firms. Marketing or law firm services needs to be something that will catch the reader’s eye, keep the reader’s interest and convey the firm’s marketing message. Some law firms are turning to infographics to appeal to today’s readers who want their information fast. The…
To be competitive, every firm needs a marketing strategy that fits its needs for lead generation and business development. Determining the specific tactics that work for your firm will take a combination of research, agency assistance, and trial and error. Learning from the experience of others cannot hurt either. Complicating the challenges facing law firms…
Relationships are at the heart of every successful law practice. Hosting an event is a great way to strengthen existing client relationships while developing connections with new prospects and potential referral sources. Events offer opportunities to engage on a deeper level, which is key to forming the trust that is crucial for business development. Face-to-face…
Your firm’s marketing efforts are your opportunity to show potential clients what you have to offer — and why you are the best choice. You need to make sure your marketing is connecting with your target audience on more than a surface level. You know how it feels to have an experience with a brand…
Electronic newsletters can be great marketing tools for law firms, but they often fail. Consider why law firm newsletters fail so your firm will know what mistakes to avoid when starting a newsletter. Law firms can use newsletters to keep relationships with past clients and establish relationships with potential clients. Newsletters can establish name recognition…
The interesting thing about bloopers when marketing a law firm is that lawyers do not need to be afraid of making mistakes or taking a risk, because innovation comes from taking that leap. It also strengthens the firm’s connection to its online audience. There is always recovery from a blooper and in soldiering on the…
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