Marketing
According to Google Search, they’re about to launch the “Helpful Content Update,” which is intended to make sure people surfing websites online are seeing more helpful, original content, written for people by people.
Advertising costs money. How much should you be spending?
With the addition of scheduled stories across Instagram and Facebook, law firms can slot items to be published in advance on more than one social platform.
Instagram can also be used for direct messaging, posting stories, shopping and more.
One of the most important – but also overlooked – pages on any law firm’s website is the “About” page.
Getting and keeping the reader’s attention is a challenge for law firms. Marketing or law firm services needs to be something that will catch the reader’s eye, keep the reader’s interest and convey the firm’s marketing message. Some law firms are turning to infographics to appeal to today’s readers who want their information fast. The…
To be competitive, every firm needs a marketing strategy that fits its needs for lead generation and business development. Determining the specific tactics that work for your firm will take a combination of research, agency assistance, and trial and error. Learning from the experience of others cannot hurt either. Complicating the challenges facing law firms…
Relationships are at the heart of every successful law practice. Hosting an event is a great way to strengthen existing client relationships while developing connections with new prospects and potential referral sources. Events offer opportunities to engage on a deeper level, which is key to forming the trust that is crucial for business development. Face-to-face…
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