Marketing
Your firm’s marketing efforts are your opportunity to show potential clients what you have to offer — and why you are the best choice. You need to make sure your marketing is connecting with your target audience on more than a surface level. You know how it feels to have an experience with a brand…
Electronic newsletters can be great marketing tools for law firms, but they often fail. Consider why law firm newsletters fail so your firm will know what mistakes to avoid when starting a newsletter. Law firms can use newsletters to keep relationships with past clients and establish relationships with potential clients. Newsletters can establish name recognition…
The interesting thing about bloopers when marketing a law firm is that lawyers do not need to be afraid of making mistakes or taking a risk, because innovation comes from taking that leap. It also strengthens the firm’s connection to its online audience. There is always recovery from a blooper and in soldiering on the…
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