With a bit of creativity and a touch of personality, attorney biographies can be not only readable but also tell a story that prospective clients respond to. A good bio…
How Law Firms Can Establish a Successful Niche
Finding a legal niche can be a successful strategy for a group of recent law school graduates starting a law firm or an established law firm wanting to bring in…
Lawyer Spotlight – Todd J. Leonard
Meet Todd J. Leonard. Mr. Leonard is a personal injury lawyer with a practice in New Jersey. We caught up with Mr. Leonard and had a chat about his career…
A Guide to Planning and Marketing Law Firm Events
Relationships are at the heart of every successful law practice. Hosting an event is a great way to strengthen existing client relationships while developing connections with new prospects and potential…
Exploring the Possibility of Crowdfunding for Lawyers
Crowdfunding, raising money for a project or cause by getting small contributions from a large number of people, continues to gain traction in the United States and globally. Entrepreneurs use it to fund projects and ventures. Crowdfunding raises money for people with medical or financial needs. The legal field has been reluctant to embrace crowdfunding due to ethical concerns that may arise.
Storytelling Marketing For Lawyers
Your firm’s marketing efforts are your opportunity to show potential clients what you have to offer — and why you are the best choice. You need to make sure your…