Effective legal marketing depends on understanding how and why people make choices, but many common assumptions about this process are incorrect. To build a powerful marketing strategy, learn the science…
Client Journey Mapping for Law Firm Marketing
Too many law firms have a random approach to marketing: resources are applied haphazardly toward advertising or website development, and everyone hopes the phone keeps ringing. This method is obviously…
How Law Firms are Benefiting from User Generated Content
More and more digital marketers are recognizing the value of user generated content as part of their overall marketing strategies. Paying attention to what past and potential clients are saying…
Three Journalism Techniques Your Firm Should Use to Create Compelling Content
The Internet is saturated with marketing content, and it is too easy for readers to tune out. When writing is bland and vague, or too sales-oriented, users will scroll or…
10 Ways Lawyers Can Improve Their Email Correspondence
E-Mail has become an essential tool in the business and legal worlds. After 30 plus years of e-mail use, I have received and endured e-mail messages of all types. Some…
Email Etiquette & Ethics in an Era of Constant Connection
In a world driven by fast-paced communication, email has become an integral part of business correspondence. Not only is email a key way of communicating with colleagues and clients, it…