Podcasts for lawyers, while not a new idea, seem to be coming back into vogue. Some of the longest running podcasts, launched in 2004 and shortly thereafter, remain go-to staples…
The New Ethics Of Attorney-Client Emails
In May, the American Bar Association (ABA) updated a rule concerning the ethics of email and electronic communications between lawyers and their clients. There is some concern that the rule…
Client Journey Mapping for Law Firm Marketing
Too many law firms have a random approach to marketing: resources are applied haphazardly toward advertising or website development, and everyone hopes the phone keeps ringing. This method is obviously…
How Law Firms are Benefiting from User Generated Content
More and more digital marketers are recognizing the value of user generated content as part of their overall marketing strategies. Paying attention to what past and potential clients are saying…
Three Journalism Techniques Your Firm Should Use to Create Compelling Content
The Internet is saturated with marketing content, and it is too easy for readers to tune out. When writing is bland and vague, or too sales-oriented, users will scroll or…
10 Ways Lawyers Can Improve Their Email Correspondence
E-Mail has become an essential tool in the business and legal worlds. After 30 plus years of e-mail use, I have received and endured e-mail messages of all types. Some…