Weighing the reasons to let your law firm speak for itself – literally In today’s golden age of podcasting, the audio story is more popular than ever. Your next clients…
Balancing Law Firms with the Modern Telecommuter
Law firms are in the perfect position to take on telecommuting as a solution to limit spending, increase productivity, decrease burnout and optimize office space. Telecommuting can heighten productivity by…
Neighborhood Networking – How Law Firms Can Benefit From Community Involvement
Community involvement is an overlooked tactic that can enhance your firm’s marketing efforts while benefiting neighbors, strengthening bonds between co-workers and creating a positive image of your firm. To many…
I’ve Stopped Over 100 Google Maps Spammers. You Can Too.
I do not have special powers or privileged access to Google listings, just a commitment to ensure that spammers cannot rank higher than their honest competitors in local results. If…
Body Brokers: The Legal Challenge of Regulating Sober Homes and Addressing the Opioid Crisis in America
Overdose is the leading cause of accidental death in the United States. Drug overdoses now kill more Americans per year than either car accidents or guns. An estimated 91 Americans…
Essential Tools for Crafting Consistent Content Strategy and Style Guides
Content creation is a team effort. Law firms often use the input of multiple attorneys, staff members, marketing companies and writers when producing content. When so many players are involved,…