Design

Design Conversion Killer

Stop Design From Getting In Your Way

Wonder why your website is not converting leads the way you think it should? You might be the victim of design-based conversion killers. Attorneys’ websites are not simply online brochures. A website serves many functions for a firm, and one of the most important of these functions is lead generation. Your website should be bringing…

Five things the best attorney websites have in common

Ask 20 people what is best about a website’s design and you will likely receive 20 different answers. A good website, however, is one that delivers traffic and conversions. Ideally, a good website is also visually striking, with attractive design that goes hand-in-hand with performance. But not always. Designing a website that holds visitors’ attention…

YouTube Remarketing

Can YouTube Remarketing Help Law Firms Make a Lasting Impression?

 

Remarketing offers law firms an opportunity to recapture the elusive attention of website visitors who fail to convert to clients the first time around. Think of it as your second chance to appeal to your target audience. Getting people to your website is just the first step. Once visitors land on the site, they must…

How to Protect Your Brand Assets

Your firm’s brand assets are worthy of your attention (and protection). Buzzwords are alive and well in the marketing industry, and branding is certainly a hot one. The term in its many forms is used so frequently that its true meaning is often lost. But the underlying truth of branding is real and important, no…

How Powerful Law Firms Write Effective Web Content

 

When your firm is creating website content, you want to make sure it will be read, understood and acted upon by the right people. Creating website copy is different from writing for print publications. There are some best practices that attorneys can use to fully engage their readers. The Nielsen Norman Group, a prominent consulting…

Should Your Law Firm’s Website Allow Comments and Questions?

  

Should a law firm allow public comments on its website? Should attorneys answer questions from users? An attorney’s instinctual answer may be No. Attorneys answering questions from the public raises issues of potential malpractice liability, and website comment sections are notorious for attracting a low form of discourse. Law firms are also likely to want…

Four Tips for Creating Great Billboards

Can motorists pick your billboard out from all the other advertising noise? They should be able to. A billboard can introduce your firm to potential clients while building brand recognition within your local market. Not everyone who sees your billboard will be in immediate need of legal services; however, for certain practice areas especially, establishing…

The right type(face): an introduction to typography for lawyers

Some people refer to typography an art, and indeed, well-designed type can be quite beautiful. However, the practice of visually arranging text is at its heart utilitarian.

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