Law firms should use hashtags to get their message out to the widest, most relevant audience The hashtag was born out of necessity as an organizational tool. Hashtags allow users…
Udemy: A Learning Experience to Complement a Law Firm Marketing Plan
Successful marketers differentiate their products or services from any that their rivals provide — a principle as valid for law firm marketing as it is for any industry. Any marketing…
Get Social: If It’s Fake, It’ll Cost You
Where there is currency, there is counterfeit currency. As social media activity has increased in business value, companies offering to sell phony followers and Likes have proliferated. There is abundant…
How To Use Social Media to Promote Good Causes
Offline, attorneys pride themselves on being community leaders, often supporting local civic groups by sitting on boards or participating in volunteer projects. Attorneys can and should take this practice online…
Mootus: A New Forum for Legal Argument Online
Easy, instant crowdsourcing is one of the great boons of the online age, but attorneys have been slow to take advantage of it in their work. Some social networking websites,…
How Getting to Know Google Plus’s Strengths Can Help a Firm Maximize Its Value
Any social network that can grow from a mere 25 million users to 540 million users in a little more than two years is not just a robust enterprise; it…