Social media platforms do not work like law office brochures, no do they deliver leads like an attorney’s website can. Instead, the value of social media is in building relationships…
Get Social: If It’s Fake, It’ll Cost You
Where there is currency, there is counterfeit currency. As social media activity has increased in business value, companies offering to sell phony followers and Likes have proliferated. There is abundant…
How To Use Social Media to Promote Good Causes
Offline, attorneys pride themselves on being community leaders, often supporting local civic groups by sitting on boards or participating in volunteer projects. Attorneys can and should take this practice online…
Mootus: A New Forum for Legal Argument Online
Easy, instant crowdsourcing is one of the great boons of the online age, but attorneys have been slow to take advantage of it in their work. Some social networking websites,…
How Getting to Know Google Plus’s Strengths Can Help a Firm Maximize Its Value
Any social network that can grow from a mere 25 million users to 540 million users in a little more than two years is not just a robust enterprise; it…
Digging Deeper into the New Facebook Insights
Facebook recently introduced Insights, a new version of its page analytics. Here, we’ll examine how Insights is useful for law firm marketing and how to take advantage of the new…