Among the most significant elements of an attorney’s marketing strategy are client reviews. Research has shown that reviews may have a considerable effect on attorneys’ rankings in search results. Studies…
Social Networks: What are they good for?
Does your firm really need to be spending time on social media? The answer is still yes. Here’s why. Social media marketing receives a lot of hype. Set up a…
Lawyer TV Ads: Broadcasting Your Firm Among the Static
We have all seen the lawyer television advertisements that make us wince. These commercials often use low quality production and trite language, or else have unconvincing acting and overused legal…
How Social Media Can Hurt Your Brand and Conflict With Bar Advertising Rules
The widespread attraction of social media for individuals as well as firms has the potential to both enhance and disrupt the ways people interact and firms grow.
New Enterprise Social Networks: Can they work for law firms?
Enterprise social networks are intended to foster staff cohesiveness, sharing, productivity and sensemaking within the firm’s local network.
New Targeted Approaches to Social Media Marketing
To be competitive in today’s legal environment, law firms must have an online marketing strategy.