Social
Offline, attorneys pride themselves on being community leaders, often supporting local civic groups by sitting on boards or participating in volunteer projects. Attorneys can and should take this practice online by using social media to help promote nonprofit groups. Participating in cause marketing nurtures good connections, builds your firm’s reputation and helps community members with…
Easy, instant crowdsourcing is one of the great boons of the online age, but attorneys have been slow to take advantage of it in their work. Some social networking websites, like LinkedIn, offer groups where legal strategies are sometimes submitted to the wisdom of the crowd, but legal research itself remains, for the most part,…
Any social network that can grow from a mere 25 million users to 540 million users in a little more than two years is not just a robust enterprise; it is a phenomenon that businesses will increasingly find to be a big plus. Judging by its less-than-enthusiastic reception in the business community and some of…
Facebook recently introduced Insights, a new version of its page analytics. Here, we’ll examine how Insights is useful for law firm marketing and how to take advantage of the new features. Facebook Insights delivers analytics for your firm’s Facebook page. While you may (rightly) be more concerned about the analytics of your firm’s main website,…
The predictive power of Google Now answers questions before you ask them Your Searches Take Center Stage It’s known that Google takes the searches you make to help build a more intelligent profile about you. This data is used to prioritize search results and determine what is important to you. Google Now brings that to…
Most firms report that one of the most compelling reasons why they avoid using social media is the dreaded “negative feedback.” But any business with social media traction has faced some form of public negative feedback, and the smart ones have handled it successfully. Your firm can, too. Today’s focus on interpersonal interaction between businesses…
RSS feeds empower you to aggregate news and updates from across the net in a single place. Really Simple Syndication is just that A great upside of the modern Web is the push it has spawned to create richer and more relevant content. If you aren’t already using a feed reader, then you’re likely missing…
Once your social media profiles are up and running, you need to consistently inform and educate your audience. Consistent, well-conceived updates will make all the difference when it comes to using social media successfully. Although you want to be receptive to breaking legal news and last-minute issues that are of interest to your communities, you…
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