Social
Enterprise social networks are intended to foster staff cohesiveness, sharing, productivity and sensemaking within the firm’s local network.
To be competitive in today’s legal environment, law firms must have an online marketing strategy.
Social networking is not just social anymore and not just for techies and young people. It is about professional networking, visibility, marketing and staying current with the times. Of course, some networks are more important for professionals than others, and it can be difficult to know which ones are worth the time investment and which…
Law firms should use hashtags to get their message out to the widest, most relevant audience The hashtag was born out of necessity as an organizational tool. Hashtags allow users to categorize information by creating searchable tags out of words or phrases preceded by a numerical pound sign (#) without a space. The first hashtag…
Social media platforms do not work like law office brochures, no do they deliver leads like an attorney’s website can. Instead, the value of social media is in building relationships -– relationships that can develop into conversions and valuable referrals over time. Many attorneys forget the power of social media. Others ignore it, at their…
LinkedIn’s publishing platform is one of the newer blogging platforms available for a law firm to maximize its exposure. Launched at the beginning of 2014, LinkedIn’s platform is designed to showcase professional interests and expertise. It is an ideal way to build authority in a particular niche like medical malpractice, personal injury, bankruptcy or family…
Successful marketers differentiate their products or services from any that their rivals provide — a principle as valid for law firm marketing as it is for any industry. Any marketing method that allows an attorney to stand out from other lawyers gives him or her a major leg up on the competition, and Udemy is…
Where there is currency, there is counterfeit currency. As social media activity has increased in business value, companies offering to sell phony followers and Likes have proliferated. There is abundant evidence that buying fake social media followers is a bad business strategy; it often results in a drop in search engine rankings and a decrease…
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