Social
Law firms have long enjoyed a divide between the practice of law and the practice of marketing. The television, phone book, and newspapers brought in the cases and the lawyers handled them. To many long established attorneys, this seems like a distant memory painted with the pastels of an idealistic yesteryear. What makes social marketing…
Getting social with Facebook, Twitter, or Google + followers comes down to more than just posting updates on a business page. Social media marketing is about two-way communication. At times, engaging the potential lead or current client can be tricky, especially when encouraging them to post a comment or share a post. Many law firms…
Building a website, writing an article or blog and making a video are all actions that are less effective without social proof to back them up. “Social proof” is the term given when others indicate approval or endorsement of your services. The most common type of social proof is the sharing of content with others…
Shortly after Mark Zuckerberg announced Facebook Graph from the company’s Menlo Park headquarters, I quickly applied for a beta test of the new feature. Having been hailed as a potential Google Killer and promising to change the way we think of search, I was anxious to see what Graph could do and how to position…
One of the most effective ways to get your name and information about your expertise directly into the right hands – current and potential clients — is by mailing them marketing pieces. Yes, there still is a place for actual, ink-and-paper marketing, sent by direct mail. With direct mail, you can completely control the messaging,…
There is little doubt that any attorney who wishes to generate more leads and build a stronger social following has heard of the social network, LinkedIn. LinkedIn, a network consisting of connected and interested business professionals, has been competing with the likes of Facebook and Google Plus for several years. While LinkedIn was the number…
In mid January, Facebook, Inc. announced the launch of Facebook Graph. It’s not a “Google Killer” as many hyperbole pedaling blogs suggest. It’s also not a bad idea from a user’s perspective. In fact, I am rather excited about it from a marketing standpoint. Facebook Graph promises to help users find people who have similar…
In the world of legal marketing, it is easy to lose sight of the importance of developing relationships with depth. An attorney who wishes to build a network of contacts and referrals, for instance, may unwisely focus on simply handing out as many business cards as possible. Another lawyer who wants to master online marketing,…
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