Social

Get to Know Google+ Local, Google’s latest iteration of the now defunct Google Places.

 

Time waits for no man, and Google waits for no lawyer. If you are not up-to-date with Google’s latest innovations in social media, you risk being left behind. Google is going through a lot of updates, and your potential to garner new clients in some part rests on keeping up with those changes. So if…

Drive It or Shun It – The NEW Google Drive

  

While it is exciting to try new products or services when they come out, it is always rather disheartening to discover that while the new gadget is kind of fun, it has potentially fatal glitches that may put you off using it. Such is the case with Google Drive. We took it out for a…

Google+ Jumps Into the Video Conferencing Mix with Hangouts

With the popularity of web conferencing via tools such as Apple FaceTime or Skype video calls, the burgeoning Google+ social network has decided to join the mix with a video conferencing app called Google Hangouts. Unlike the other video conferencing tools, Google Hangouts allows users on Google+ to all come together in what is called…

Make Podcasting Work for Your Firm

 

Podcasts have launched careers for comedians, turned amateur pundits into TV news anchors and broken down the exclusivity of the airwaves. They are powerful communication tools and powerful marketing tools. Podcasts are a powerful way to generate leads. They are also extremely underutilized by attorneys, which means you may possibly be the first lawyer in…

How To use LinkedIn for Lead Generation

B2B Marketing and Audience Targeting Can Help Provide Your Firm With Valuable Leads. If there were a universal hang out for businesses, LinkedIn would be it. In fact, creating a profile on LinkedIn has become as standard a business practice as having an employee fill out a W-2. Yet despite the amount of companies and…

The Social Law Firm: How to Win at Social Media

  

When building your social media presence, rule number one is to make sure you are branding your firm consistently across all networks. Look at your business card. Now look at your website. Do they look like they belong together? Do they look like they were designed with the same branding in mind, or do they…

The Importance of (Social) Networking in Building Meaningful Relationships

This month we talk to Mark B. Baer, Esq., a Pasadena, California family law attorney. Mr. Baer uses social media extensively, including writing a blog, participating in LinkedIn discussions, and maintaining a Pinterest account. For Mr. Baer, networking is about educating others and building relationships. How has your use of social media evolved? One reason…

Search Engine Optimization Obiter Dicta

 

Growing with the ‘Likes’ of many. It would seem that Facebook’s highly anticipated IPO did little more than exploit naive investors and experienced traders that were giddy to buy into the “next Google”. While the company, Facebook Inc. is dealing with some public relations challenges, the website, Facebook.com is doing just fine. Investor and market…

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