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Anyone interested in SEO knows that no one magic bullet will guarantee high-ranking content and increased traffic. The way users interact with content online and how it is presented to them by Google is always in flux, and it can feel impossible to get ahead of the curve. It is easy to get overwhelmed with…
People searching for information online will often formulate their Google queries in questions. In most instances, the search results would return a pages with the information answering the question. However, the search results can also return a section called “People also ask.” The “People also ask” section provides related questions to the search query. Reading…
With a bit of creativity and a touch of personality, attorney biographies can be not only readable but also tell a story that prospective clients respond to. A good bio can result in new leads. Writing a bio is not something you can skip. Having outdated information or no information on your background and skills…
Law firms target potential clients in their advertisements, on their social media sites and on search engine results pages. What happens when the user clicks on the firm’s website? The user is directed to one of the firm’s landing pages. This is where a law firm needs to make a good first impression on the…
Electronic newsletters can be great marketing tools for law firms, but they often fail. Consider why law firm newsletters fail so your firm will know what mistakes to avoid when starting a newsletter. Law firms can use newsletters to keep relationships with past clients and establish relationships with potential clients. Newsletters can establish name recognition…
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