Posts by James Ambroff-Tahan
Information Governance
A comprehensive approach for managing information in a digital world In the pre-digital age of paper-recorded information, many law firms have at some stage had to struggle with mountains of paper that have overwhelmed the storage capacity, efficiency and even profitability of all but the most resourceful of firms. The digital era would seem to…
Read MoreWhen Creating Your Message, Focus on Your Ideal Client
Your marketing strategy should always focus on attracting your ideal client. What characteristics do your best clients share? Follow these three steps to uncover your firm’s optimum online marketing strategy. The launch of a law firm’s website marks a major event in that firm’s marketing strategy. With a website, a firm has the potential and…
Read MoreEvergreen Content Should Stand Tall in a Firm’s Online Marketing Strategy
Despite the conventional wisdom that whatever appears online will remain online forever, that assumption does not mean that its relevance survives very long. For law firms’ search engine optimization, content marketing or any other form of web marketing, content relevance and freshness is essential. Relevant content that remains fresh for all of a firm’s website…
Read MoreClient Portals: An Efficient, Secure Doorway for Communication
As the information age marches ahead, bringing ever-advanced forms of technology, law firms have started to adopt the various business-to-client pathways the era has developed. However, with a more accessible communication and marketing environment have come concerns over privacy and security. It is within that context that electronic gateways known as “client portals” have come…
Read MoreUdemy: A Learning Experience to Complement a Law Firm Marketing Plan
Successful marketers differentiate their products or services from any that their rivals provide — a principle as valid for law firm marketing as it is for any industry. Any marketing method that allows an attorney to stand out from other lawyers gives him or her a major leg up on the competition, and Udemy is…
Read MoreHow Getting to Know Google Plus’s Strengths Can Help a Firm Maximize Its Value
Any social network that can grow from a mere 25 million users to 540 million users in a little more than two years is not just a robust enterprise; it is a phenomenon that businesses will increasingly find to be a big plus. Judging by its less-than-enthusiastic reception in the business community and some of…
Read MoreVirtual Impression: How to Reduce Web Page Bounce Rates
A website is only as effective as its ability to deliver leads. Reducing bounce rates is a vital step in building a productive website product. When a law firm succeeds in drawing potential clients to its website, a key goal is achieved. But getting traffic to show up on a website’s doorstep is only half…
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