Visual Cues & Microinteractions in Law Firm Web Design

Visual Cues & Microinteractions in Law Firm Web Design

Little things can have a big effect on how users navigate through a web page, and what they pay attention to or ignore. Subtle cues, like the direction subjects are looking in a picture, splashes of color, or even small arrows can be used to direct visitors to the most important parts of a page.…

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Is Your Law Firm’s Website Doomed to Fail?

Your law firm’s website is more than an advertisement. Your website is your next client’s first impression of your firm. It is what someone will see after their friend refers them. It is going to shine a light on your successes and deliver the revenue you need to take your firm to the next level.…

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I’ve Stopped Over 100 Google Maps Spammers. You Can Too.

Google Map Spam

I do not have special powers or privileged access to Google listings, just a commitment to ensure that spammers cannot rank higher than their honest competitors in local results. If you have searched in your local market to see your ranking, you have probably come across a competitor stuffing keywords into its title and being…

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A Look Back at 2016: Marketing by the Numbers

Marketing in 2016

What is happening in search? Here is the scoop on SEO, blogging and mobile statistics for 2016. SEO 1. Organic listings are your friend Of the links searchers click on, 70 percent are organic results – Search Engine Journal 2. Get to know long-tail keywords Long searches rule: 50 percent of all search queries are…

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What Went Right in 2016?

What Went Right in 2016

This year has been understatedly turbulent. Between Britain leaving the E.U., global terrorism, a toxic U.S. election cycle, and a cyber attack that disabled Twitter and a large chunk of the internet for half a day, few people will pine for the glory days of 2016. For search marketers, we had our own challenges. At…

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