Posts by Jason Bland
Visual Cues & Microinteractions in Law Firm Web Design
Little things can have a big effect on how users navigate through a web page, and what they pay attention to or ignore. Subtle cues, like the direction subjects are looking in a picture, splashes of color, or even small arrows can be used to direct visitors to the most important parts of a page.…
Read MoreIs Your Law Firm’s Website Doomed to Fail?
Your law firm’s website is more than an advertisement. Your website is your next client’s first impression of your firm. It is what someone will see after their friend refers them. It is going to shine a light on your successes and deliver the revenue you need to take your firm to the next level.…
Read MoreI’ve Stopped Over 100 Google Maps Spammers. You Can Too.
I do not have special powers or privileged access to Google listings, just a commitment to ensure that spammers cannot rank higher than their honest competitors in local results. If you have searched in your local market to see your ranking, you have probably come across a competitor stuffing keywords into its title and being…
Read MoreThe Lights Are On, But Nobody’s Home: Are Smart Devices Ready for the Office?
The office is empty. Everyone else left hours earlier. I’m sitting in an armchair opposite my desk holding an expense report for an ad campaign. It is basic addition, but the rows are running together. I look over at the Echo Dot on the desk just outside my office. I shout “Hey Alexa.” She swirls…
Read MoreLawyers Sue Company for Buying Their Names as Keywords in Adwords: Is That Really Trademark Infringement?
On March 23, 2017, two competing personal injury lawyers Scott W. Schiff and Kevin F. Kurgis joined forces to sue a marketing company that was buying their names as keywords in Adwords. The complaint (Schiff et al v. Exclusive Legal Marketing, Inc. et al) was filed in U.S. District Court of Southern Ohio claiming that…
Read MoreA Look Back at 2016: Marketing by the Numbers
What is happening in search? Here is the scoop on SEO, blogging and mobile statistics for 2016. SEO 1. Organic listings are your friend Of the links searchers click on, 70 percent are organic results – Search Engine Journal 2. Get to know long-tail keywords Long searches rule: 50 percent of all search queries are…
Read MoreWhat Went Right in 2016?
This year has been understatedly turbulent. Between Britain leaving the E.U., global terrorism, a toxic U.S. election cycle, and a cyber attack that disabled Twitter and a large chunk of the internet for half a day, few people will pine for the glory days of 2016. For search marketers, we had our own challenges. At…
Read MoreThe Latest Reports of SEO’s Death Are Greatly Exaggerated
Since 1997, bloggers, “experts” and internet pundits have been declaring that SEO (search engine optimization) is dead.
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